Companies that successfully align marketing and sales generate higher revenue and retain more customers. When this happens, marketing teams better understand how to position their products and generate leads so…
6 Reasons Why Content Marketers Should Listen To Sales Call Recordings
9 Simple Content Creation Tactics That’ll Drive More Traffic To Your Site
Whether you run an e-commerce business, a software as a service (SaaS) company, or a brick-and-mortar storefront, the struggle is the same: How do you drive more traffic to your…
7 Ways to Raise Your Personal Brand From The Dead & Grow Your Business
Why is it important for your company to build a brand? Because building a brand means building a reputation people can trust. And when your business has a good reputation,…
5 Low-Cost / High-Reward Online Marketing Tactics Local Business Owners Must Master
Are you a local business owner looking for low-cost ways to market your business online? Then you’ve come to the right place. Here are five tactics you need to master…
5 Tactics For Building A Bulletproof Sales Pitch That’ll Win Customers Over
You’ve undoubtedly been on the receiving end of a few sales pitches. Some fall flat, while others make you pay attention and take action. What’s the difference? And how can…
10 Tips: How To Respond To Negative Online Reviews Based On 20 Years Of Customer Service Experience
You’re going to get a negative online review. It’s something every business has to deal with, even the ones that have their sh*t together. And whether we’re talking startups or…
7 Simple Ways To Break Through Mental Barriers & Come Up With New Content Ideas
Out of ideas for content? Join the club. Coming up with new content ideas is a challenge. It’s especially hard to do it regularly for multiple platforms. But that’s our…
5 Basic Content Marketing Tricks for Startups (Short On Time & Money) That Work Like Magic
Competition in the startup world is high. You must jump through hoops and set yourself on fire to stand out in the ever-increasing pool of new businesses. And, like with…
5 Reasons Recording Sales Calls Is The Best VoC Copywriting Hack For Marketers
Do you know what the difference is between business success and failure? Successful businesses pay close attention to what their customers are saying. In other words, they prioritize using Voice…
12 Ecommerce Upselling Tactics To Use On Your Plans & Pricing Page
Is your average e-commerce order value lower than you’d like? Do you want to increase your brand’s revenue or sell more higher-value products? If you’re not hitting key performance indicators…
9 Ways Your Startup Can Use Video Marketing To Grow Its Business
Whether you’re reshaping the future of tech, food, fashion, or any other space, your startup needs passionate supporters and enthusiastic investors. Your team could spread the word via content promotion…
11 Tactics You Can Use To Increase Your Website’s Conversion Rate
Setting up a website has become a walk in the park for most business owners. The challenge, however, lies in getting website visitors to take action on your offers. How…