Raul Harman
Editor in Chief at Technivorz
May 5, 2020
There is a common misconception among entrepreneurs that becoming a franchise owner is easier than starting a company from scratch. You’re buying into a trusted and authoritative brand and have its full support. However, you should keep in mind that running a franchise business is not all about choosing a popular franchisor. Instead, you need to […]
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April 25, 2020
Operating your business online is essential. It allows you to sell your products and services 24 hours a day from anywhere in the world, even while you sleep. However, the competition online is fierce. Driving traffic to your website and getting in front of the right customers can take a lot of effort (and money). […]
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March 19, 2020
Upselling is the process of persuading a customer to upgrade their product or purchase a more expensive one while cross-selling is getting customers to purchase more products at the point of sale. There are multiple benefits of upselling and cross-selling in ecommerce. Surveys say that up to 95% of revenue stems from renewals and product […]
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February 13, 2020
Say you are thinking about purchasing a new watch. Not wanting to get ripped off, you have already compared brand prices and determined how much you are willing to spend. Then, you see an Instagram ad informing you about massive discounts at a local watch store. They are expiring tomorrow. FOMO is now triggering your […]
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January 4, 2020
Digitalization is taking over the modern business world, and for a number of important reasons. Though the integration of the right technological solutions, mainly the right type of software, companies can streamline and simplify various processes, and thus improve efficiency, save money, and reallocate resources towards innovation. Most importantly, integrating software into your processes will […]
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January 4, 2020
Businesses are starting to understand the benefits of digital marketing. They promote themselves across multiple channels, invest in website creation and optimization, and create engaging content. With so many industry rivals that have been rocking digital marketing for quite some time now, it is increasingly complicated for startups to get noticed, attract qualified traffic, and […]
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January 1, 2020
A conversion can be anything, from signing up for your newsletter list to making a purchase. Now, when improving conversions, you need to know what your prospects’ needs and expectations vary, depending on where they are in your sales funnel. So, instead of trying to convert your prospects immediately, you first need to optimize your […]
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January 1, 2020
For any startup, creating a new digital product is challenging. Apart from having a solid product idea, you need to know how to execute it successfully. And, this process requires a strategic approach. From target audience research to the processes you will use during the development, each stage of your digital product development impacts how […]
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December 16, 2019
The number of online threats is escalating. They’re becoming more sophisticated and small businesses are their favorite target. Only in 2018, there was a 424% growth in small business breaches. So, why do hackers target SMBs? Security often seems overwhelming for small business owners. Thinking that they’re too small to become cybercriminals’ targets, they decide […]
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October 28, 2019
When we hear something new, we remember only 10% of it three days later. However, if a relevant image is paired with the same information, we retain 65% of that information three days later. This statistic only proves that humans are visual beings. Given that, it’s not surprising at all that 90% of information sent […]
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