Greg Roth
Head of Marketing at UniTel Voice
February 17, 2020
There are two rules for content marketers. This article is all about the second rule, however before we dive into that let’s quickly touch on rule number 1. Rule number 1 for content marketers is to create useful content. But how do you know if your content is useful? It’s simple. Ask yourself this question: […]
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January 30, 2020
For content markers, the most coveted real estate on earth is a top position in Google’s search results. The fact is over the years, the key to ranking number one hasn’t changed: create remarkable content. But what has changed is the standards for content creation. Every year the bar is raised for what constitutes really great […]
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January 28, 2020
If you’re bootstrapping a startup, you’re doing things on the cheap. You should skimp on overhead, buy used equipment, work from home, and be frugal whenever possible. But don’t make the mistake of using a spreadsheet as your CRM, just because it’s free. Setting up the right business management software from the start can be […]
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January 24, 2020
First off, I’ve got a lot of love for Squarespace. It’s intuitive. It’s well designed. Jeff Bridges uses it… And we’ve noticed many of our customers in the creative industry (i.e., graphic artists, interior designers, photographers, etc.) find Squarespace to be a great choice. Although Squarespace’s photo-intensive templates and dreamlike CMS make it ideal for the […]
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January 10, 2020
10 Landing Page & Email List Building Tools for Nontechnical Newbies on a Bootstrapped Budget
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Hey, bootstrapped startup founder (with no technical skills). Need a professional landing page for your product, service, or event? One that will allow you to capture email addresses of potential customers? Guess you better hire somebody? Wrong. Hiring an experienced web designer every time you need a sales page takes way too much time and […]
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January 7, 2020
Mastering email marketing and implementing the right email tools should be a part of every startup’s growth strategy. Email marketing is extremely important at every stage of the sales funnel whether you’re building awareness, nurturing leads, onboarding users or supporting current customers. Using the right email marketing software can feed your funnel, reduce your churn, […]
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January 4, 2020
For all businesses, success often comes down to your ability to attract, nurture, and close leads. Keeping your sales funnel full and effectively moving your leads through the funnel to conversion facilitates a consistent stream of revenue and helps companies avoid taking on unnecessary debt. But creating an effective sales lead management system that keeps […]
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October 14, 2019
Starting your own business is nerve-racking, and it can be especially terrifying if you’re self-funding a startup. You know you need to go-to-market as fast as possible and make money. A bootstrapped startup needs sales like a vampire needs blood. So, don’t get me wrong. An impulse to start selling is a good thing. But […]
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October 8, 2019
Over the last 15 years, I’ve been a founding team member at three different startups and the one thing I can tell you is nothing can kill a new business faster than “people problems”. Even if you have an industry-disrupting product or service so attractive to customers it sells itself, if you don’t have the […]
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February 1, 2019
Your name is Joe. Congratulations Joe, you’ve started your own company. You’re a one-person sales team, customer support team, and hr/accounting/billing/IT department. You’re a solopreneur–and you wear a lot of hats. Fun fact: There are 22 million solopreneurs in the U.S. You need sales, so you create a spreadsheet with family and friends to contact. You […]
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