Startup Tactics

Competition in the startup world is high.  It feels like you have to jump through hoops and set yourself on fire just to stand out in the ever-increasing pool of…

Shrewd marketers and busy small business owners split into two camps when it comes to new social platforms: “Here’s a platform that could help me reach new customers.”, or “Here’s…

Why do so many businesses invest in blogs? The answer is simple. Sales. If you consistently publish useful articles for your target audience, your blog will drive traffic to your…

Out of ideas for content? Join the club. Coming up with new content ideas is a challenge. It’s especially hard if you have to do it on a regular basis…

No doubt, you’ve been on the receiving end of a few sales pitches. Some fall flat, while others make you pay attention and take action.  What’s the difference? And how…

Is your average e-commerce order value lower than you’d like? Do you want to increase your brand’s revenue or sell more higher-value products? If you’re not hitting key performance indicators…

Whether you’re reshaping the future of tech, food, fashion, or any other space, your startup needs passionate supporters and enthusiastic investors. Sure, your team could spread the word via content…

Nowadays, setting up a website has now become a walk-in-the-park for most business owners. The challenge, however, lies in getting website visitors to take action on your offers. How do…

Whether you’re a digital marketer or a small business owner you understand the business case for inbound marketing. However, if you’re like me, you get bogged down by all the…