Bringing Your Brand Back From the Dead Every brand has a life cycle. At first, it’s fresh, exciting, and full of energy. But over time, even the strongest small business brands can start to decay. Maybe your look feels outdated, your reviews are haunting you, or your competitors have stolen
Starting your own business is nerve-racking, and it can be especially terrifying if you’re self-funding a startup. You know you need to go to market quickly and make money. A bootstrapped startup needs sales like a vampire needs blood. So, don’t get me wrong. The urge to start selling is
You don’t need a fancy camera, a production crew, or a million followers to make video marketing work for your business. You need a smartphone, something useful to say, and a little willingness to put yourself out there. Sounds simple enough, right? Well, until you start wondering what to film,
Ever land on a website and think, “What does this company actually do?” You read something about innovative solutions, streamlined workflows, or empowering businesses to succeed. But after three paragraphs, you still have no idea why you should care. Now imagine landing on a website that says: “Stop wasting your
Think about the last five people who called your business. What did they ask? What were they worried about? What convinced them to buy, or made them decide not to? You probably remember bits and pieces. But chances are, you’ve forgotten most of what was said. And buried in those
Getting someone to visit your online store is hard enough. You spend money on ads, work on your SEO, post on social media, and do whatever else you can to get people through the door. Then someone finally decides to buy something. Great! But what if that $35 order could
You spend weeks building your website. You write blog posts, work on SEO, run some ads, and finally start getting people to visit. Then you check your sales. Crickets. People are showing up, but hardly anyone is buying, booking a call, or filling out your contact form. And your first
You don’t need a big marketing budget or a team of experts to attract customers to your small business. Sometimes, the smartest marketing strategy is simply answering the questions your potential customers are already asking. That’s the idea behind content marketing. Instead of constantly paying for ads or chasing down
Your website is your most powerful business tool — your storefront, first impression, and 24/7 salesperson. But here’s the thing: a badass website doesn’t need to drain your bank account or take a team of developers. Whether you bootstrap it with DIY tools or invest in a pro designer, you
You’ve worked hard to get your business off the ground and use your network and word-of-mouth to hit 1,000 customers. But getting to that next milestone — 10K — sounds daunting. You’re tempted to try out many different tactics to see what works. But if you’re a bootstrapped startup, you’ve
Email marketing is one of the most affordable ways for bootstrapped startups to attract and retain customers, and it’s easy to get started. This article will provide a step-by-step guide to setting up and growing an email newsletter. It will cover everything from building your list to crafting emails people
There are two rules for content marketers. This article is all about the second rule. However, before we dive into that, let’s quickly touch on rule number 1. Rule number 1 for content marketers is to create useful content. But how do you know if your content is useful? It’s
