Why is it important for your company to build a brand? Because building a brand means building a reputation people can trust. And when your business has a good reputation,…
14 Press Kit Examples: The Startup’s Guide To Setting Up A Press / Media Page
What is a press kit? A press kit (or media kit) is a mini portfolio that contains a professional representation of your business and its brand assets. Traditionally, press kits…
11 Ways Branding Can Keep Your Startup From Crashing & Burning
Some business “experts” say working on taglines, logos, and other branded items wastes time — something you can worry about later. As a startup, you have limited time and resources…
12 Qualities All Startups Need for Success in Their First Year
Starting your own business is the dream of many — freedom from the corporate rat race and building something that belongs to you is a siren’s call. Starting a company…
8 Ways to Get a New Website Up & Running for Your Startup
Creating a website and online portal for any business — big or small — is difficult, even for web developers and designers. A successful site comprises an eclectic mix of…
7 Reasons Every Solopreneur Should Care About Design
Being a solopreneur isn’t an easy task — everything falls on your shoulders, and it’s difficult to know which elements deserve your attention and might grow your business. In some…