TOOLS YOU NEED TO
START, RUN, AND GROW
YOUR OWN BUSINESS
October 14, 2019
Starting your own business is nerve-racking, and it can be especially terrifying if you’re self-funding a startup. You know you need to go-to-market as fast as possible and make money. A bootstrapped startup needs sales like a vampire needs blood. So, don’t get me wrong. An impulse to start selling is a good thing. But […]
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October 11, 2019
Why is it important for your company to build a brand? Because building a brand means building a reputation people can trust. And when your business has a good reputation people will buy your products and recommend your services. But building a brand isn’t just useful for companies. It’s important for the people behind the […]
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October 8, 2019
Over the last 15 years, I’ve been a founding team member at three different startups and the one thing I can tell you is nothing can kill a new business faster than “people problems”. Even if you have an industry-disrupting product or service so attractive to customers it sells itself, if you don’t have the […]
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September 26, 2019
There a number of challenges you face when starting a business. If you’re prepared and have a strong business plan, you’ll be ready to deal with anything thrown your way. Before you start writing your business plan you should make an outline. For example, your business plan sections might include: Title page Executive summary Business […]
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September 14, 2019
Starting your own eCommerce business can be challenging. Between nailing your marketing and actually building your store, it’s easy to make a mistake or two from time to time. One wrong step and you could see your sales plummet — but most rookie mistakes are easily avoidable. To help you tread the fine line of […]
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September 5, 2019
Right now, there are a total of 6829 marketing technology solutions available. That’s a lot of tools to pick from! Source: Martech 5000 And while you’ve probably heard of the giants in this space: MailChimp, Moz, Hubspot, and the likes, there are plenty of smaller, more nimble companies ready to blow you away. It’s […]
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September 4, 2019
As a startup trying to establish a reputation and develop a brand, the first impression your customers have of your business means everything. If you want to grow, you have to create a customer service experience that builds customer loyalty. The first step is setting customer expectations at the sales and marketing level. That’s the easy […]
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September 1, 2019
Humans are inherently visual creatures, and while they might love reading through your amazing blogs and social media posts, the truth is that visual media will always be more appealing to the modern customer. After all, why bother reading through a lengthy article if you can watch an entertaining video instead? Hey, no need to scroll, […]
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August 20, 2019
A press kit is a mini portfolio that contains a professional representation of your business and it’s brand assets. Traditionally, press kits were sent to media outlets for promotional and PR opportunities. But today, businesses have digitized their press kits and make them accessible to the public on their website’s press page. For startups especially, […]
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August 18, 2019
Coming up with a good name for your startup is both an objective and subjective exercise. The right name can be the foundation from which you build a loveable brand and company. The wrong name, however, cannot only fail to resonate with customers, but it can also result in challenging branding issues or even worse, […]
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