TOOLS YOU NEED TO
START, RUN, AND GROW
YOUR OWN BUSINESS
February 24, 2020
The eCommerce industry is huge and it’s only going to keep getting bigger. It’s where people shop in 2020. And as a startup or small business, if you are not selling products online you’re missing out on a huge opportunity. Thanks to the dead-simple eCommerce platforms that are around these days, you’ll wonder why you […]
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February 17, 2020
There are two rules for content marketers. This article is all about the second rule, however before we dive into that let’s quickly touch on rule number 1. Rule number 1 for content marketers is to create useful content. But how do you know if your content is useful? It’s simple. Ask yourself this question: […]
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February 10, 2020
How do you compete against well-established competitors with bigger budgets and virtually unlimited resources? Focus on marketing channels where it’s not about how much you spend, it’s all about the work you put into it. Marketing doesn’t have to be expensive in order for it to be effective. There are several low-cost marketing strategies that […]
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February 5, 2020
Bootstrapping a startup isn’t easy. And even if you’re lucking enough to secure some funding, resources are scarce. There’s a lot to get done and everyone on your team is wearing multiple hats. The first thing you need to figure out is communication. In other words, where is your new business going to be located and […]
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February 1, 2020
Today companies both large and small are investing in eCommerce. It’s hard to find even a primarily brick-and-mortar store that doesn’t have an online presence. But in many ways the Internet is still like the Wild West, there are tons of individuals seeking to rob others. And just like bandits of the past, modern hackers […]
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January 31, 2020
Every entrepreneur who has started their own business knows it’s a challenge to convince potential customers you’re just as trustworthy and professional as the more established competition. But the fact is you only get one chance to make a first impression and it can be the difference between winning and losing new business. So how […]
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January 31, 2020
Entrepreneurship requires a new level of creativity and out of the box thinking. But what most people can’t fathom is the measures eager and creative entrepreneurs will go to in order to make their dreams a reality. Coloring inside the lines is not necessarily their strongest forte, but that is exactly what makes them special […]
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January 30, 2020
For content markers, the most coveted real estate on earth is a top position in Google’s search results. The fact is over the years, the key to ranking number one hasn’t changed: create remarkable content. But what has changed is the standards for content creation. Every year the bar is raised for what constitutes really great […]
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January 29, 2020
Out of ideas for content? Join the club. Coming up with new content ideas is a challenge. It’s especially hard if you have to do it on a regular basis for multiple platforms. But that’s our job as content marketers. If we don’t produce fresh, compelling content, traffic will slow, conversion rates will drop, and sales […]
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January 28, 2020
If you’re bootstrapping a startup, you’re doing things on the cheap. You should skimp on overhead, buy used equipment, work from home, and be frugal whenever possible. But don’t make the mistake of using a spreadsheet as your CRM, just because it’s free. Setting up the right business management software from the start can be […]
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