Grow Your Business
December 9, 2019
Has there ever been a better time to start a side business? Probably not. There’s relentless economic uncertainty, automation driving traditional career paths into obsolescence, mainstream acceptance of flexible working (allowing you to do more with your free time), and a vast digital landscape rich in opportunity and practical convenience. So if you’re currently putting […]
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October 28, 2019
When we hear something new, we remember only 10% of it three days later. However, if a relevant image is paired with the same information, we retain 65% of that information three days later. This statistic only proves that humans are visual beings. Given that, it’s not surprising at all that 90% of information sent […]
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October 14, 2019
Starting your own business is nerve-racking, and it can be especially terrifying if you’re self-funding a startup. You know you need to go-to-market as fast as possible and make money. A bootstrapped startup needs sales like a vampire needs blood. So, don’t get me wrong. An impulse to start selling is a good thing. But […]
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October 11, 2019
Why is it important for your company to build a brand? Because building a brand means building a reputation people can trust. And when your business has a good reputation people will buy your products and recommend your services. But building a brand isn’t just useful for companies. It’s important for the people behind the […]
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September 5, 2019
Right now, there are a total of 6829 marketing technology solutions available. That’s a lot of tools to pick from! Source: Martech 5000 And while you’ve probably heard of the giants in this space: MailChimp, Moz, Hubspot, and the likes, there are plenty of smaller, more nimble companies ready to blow you away. It’s […]
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September 1, 2019
Humans are inherently visual creatures, and while they might love reading through your amazing blogs and social media posts, the truth is that visual media will always be more appealing to the modern customer. After all, why bother reading through a lengthy article if you can watch an entertaining video instead? Hey, no need to scroll, […]
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August 20, 2019
A press kit is a mini portfolio that contains a professional representation of your business and it’s brand assets. Traditionally, press kits were sent to media outlets for promotional and PR opportunities. But today, businesses have digitized their press kits and make them accessible to the public on their website’s press page. For startups especially, […]
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August 7, 2019
Whether you’re a digital marketer or a small business owner you understand the business case for content marketing. However, if you’re like me, you get bogged down trying to sift through all the fluff articles on inbound marketing techniques and quick-win digital marketing hacks. So, if you’re looking to cut through the B.S. with actionable content […]
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August 6, 2019
The fastest way to grow your business is to build a lovable brand. Why? Because when customers love your company they churn less and refer more. But building a loveable business isn’t easy. To be successful, you have to get every aspect of your customer experience right, from sales and marketing to customer service and product […]
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July 26, 2019
Developing an engaging website for your new business is crucial in today’s eCommerce-driven world. But how do you ensure your site doesn’t get lost in the over 1.8 billion websites in cyberspace? You use the right online marketing tools to drive people to your site. There are several digital marketing tools available to help your […]
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