Grow Your Business
March 31, 2020
Competition in the startup world is high. It feels like you have to jump through hoops and set yourself on fire just to stand out in the ever-increasing pool of new businesses. And, like with anything, it seems you have to throw money at your business to get results. But as a startup, you’re on […]
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March 22, 2020
A press kit is a mini portfolio that contains a professional representation of your business and it’s brand assets. Traditionally, press kits were sent to media outlets for promotional and PR opportunities. But today, businesses have digitized their press kits and make them accessible to the public on their website’s press page. For startups especially, […]
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March 20, 2020
Can you say flexibility? It’s why WordPress is the only platform I use to design websites; it’s the best! With WordPress, you automatically get the freedom and flexibility you need to do anything and everything with your startup website. Want to save time, money and aggravation by using the best tools the first time? Then […]
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March 17, 2020
Whether you’re a digital marketer or a small business owner you understand the business case for content marketing. However, if you’re like me, you get bogged down trying to sift through all the fluff articles on inbound marketing techniques and quick-win digital marketing hacks. So, if you’re looking to cut through the B.S. with actionable content […]
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March 4, 2020
Content marketing is an effective way to grow your brand and acquire customers. The real challenge is choosing the right content marketing tools to support your strategy without breaking the bank. Do they exist? Yes, and this article takes a deep dive into some of the most effective tools for creating content that drives qualified […]
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February 17, 2020
There are two rules for content marketers. This article is all about the second rule, however before we dive into that let’s quickly touch on rule number 1. Rule number 1 for content marketers is to create useful content. But how do you know if your content is useful? It’s simple. Ask yourself this question: […]
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February 10, 2020
How do you compete against well-established competitors with bigger budgets and virtually unlimited resources? Focus on marketing channels where it’s not about how much you spend, it’s all about the work you put into it. Marketing doesn’t have to be expensive in order for it to be effective. There are several low-cost marketing strategies that […]
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January 30, 2020
For content markers, the most coveted real estate on earth is a top position in Google’s search results. The fact is over the years, the key to ranking number one hasn’t changed: create remarkable content. But what has changed is the standards for content creation. Every year the bar is raised for what constitutes really great […]
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January 29, 2020
Out of ideas for content? Join the club. Coming up with new content ideas is a challenge. It’s especially hard if you have to do it on a regular basis for multiple platforms. But that’s our job as content marketers. If we don’t produce fresh, compelling content, traffic will slow, conversion rates will drop, and sales […]
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January 28, 2020
If you’re bootstrapping a startup, you’re doing things on the cheap. You should skimp on overhead, buy used equipment, work from home, and be frugal whenever possible. But don’t make the mistake of using a spreadsheet as your CRM, just because it’s free. Setting up the right business management software from the start can be […]
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