Grow Your Business
August 20, 2019
A press kit is a mini portfolio that contains a professional representation of your business and it’s brand assets. Traditionally, press kits were sent to media outlets for promotional and PR opportunities. But today, businesses have digitized their press kits and make them accessible to the public on their website’s press page. For startups especially, […]
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August 7, 2019
Whether you’re a digital marketer or a small business owner you understand the business case for content marketing. However, if you’re like me, you get bogged down trying to sift through all the fluff articles on inbound marketing techniques and quick-win digital marketing hacks. So, if you’re looking to cut through the B.S. with actionable content […]
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August 6, 2019
The fastest way to grow your business is to build a lovable brand. Why? Because when customers love your company they churn less and refer more. But building a loveable business isn’t easy. To be successful, you have to get every aspect of your customer experience right, from sales and marketing to customer service and product […]
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July 26, 2019
Developing an engaging website for your new business is crucial in today’s eCommerce-driven world. But how do you ensure your site doesn’t get lost in the over 1.8 billion websites in cyberspace? You use the right online marketing tools to drive people to your site. There are several digital marketing tools available to help your […]
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July 15, 2019
As a small business, email marketing is one of the best ways to keep your customers, or potential customers, up to date on what’s going on with your business. It’s easy to use, it’s inexpensive, and it can bring in a potentially large ROI. Statistics show that for every $1 dollar spent, email marketing can […]
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July 13, 2019
10 Landing Page & Email List Building Tools for Nontechnical Newbies on a Bootstrapped Budget
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Hey, bootstrapped startup founder (with no technical skills). Need a professional landing page for your product, service, or event? One that will allow you to capture email addresses of potential customers? Guess you better hire somebody? Wrong. Hiring an experienced web designer every time you need a sales page takes way too much time and […]
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July 5, 2019
You did it. You finally decided to go out on your own and start your own business. You’ve got the drive, passion, and determination to make it happen as a solo entrepreneur. The question is, do you have the right solopreneur tools in your arsenal? Becoming your own boss is exciting and scary at the […]
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June 30, 2019
Shrewd marketers and small businesses could be split into two camps when it comes to new social platforms: “Here’s a platform that could help market me connect to new customers” or “Here’s another social platform that will take up too much of my time!” Fortunately though, whichever outlook you have, there’s actually something for both […]
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June 27, 2019
Right now, there are a total of 6829 marketing technology solutions available. That’s a lot of tools to pick from! Source: Martech 5000 And while you’ve probably heard of the giants in this space: MailChimp, Moz, Hubspot, and the likes, there are plenty of smaller, more nimble companies ready to blow you away. It’s […]
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June 24, 2019
As a business owner living in a digital age, it might seem needlessly complicated, cumbersome, and financially-taxing to invest any amount of time or money in offline marketing tactics. After all, did the digital revolution not make it abundantly clear that customers and global audiences want to consume digital content primarily? And if so, why […]
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