Grow Your Business
October 1, 2020
What is Agile Project Management? Agile project management is a methodology that uses short development cycles called “sprints” to focus on continuous improvement in the development of a product or service. This new way of managing projects that grew out of Agile software development has become the standard and for very good reasons. Today, we […]
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September 4, 2020
If you’re a startup founder, you know that while you can be doing everything right when it comes to your product’s quality, it will never be enough if you aren’t being ‘seen’ online. That is exactly the reason why online visibility is one of the main pillars that you need to focus on and invest […]
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August 20, 2020
Ask any entrepreneur who’s launched a startup without seed funding, and they’ll tell you the first year of business is your most important. Without sufficient capital to see you through difficult months, it’s critical to become revenue-positive as soon as possible. Covering operational expenses should be the number one goal for every bootstrapped business. Getting […]
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July 2, 2020
In the early days of SEO, savvy entrepreneurs could hack their way to the top of search results using unsophisticated tactics because search engines weren’t sophisticated. All they had to do was focus on the search engines themselves — stuffing keywords and building lots of low-quality links. Today, it’s more different. Search engines are more […]
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June 24, 2020
7 Ways Videos Can Bulk Up Your Content Marketing Efforts And Help You Outperform Competitors
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Many surveys have shown the popularity of videos among marketers and consumers. Even the minuscule few, who were refusing to accept the growing dominance of video marketing, are now planning to use it in their marketing strategy. What explains their change of heart and why should you incorporate videos to keep your content marketing strong? […]
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May 10, 2020
There are two rules for content marketers. This article is all about the second rule, however before we dive into that let’s quickly touch on rule number 1. Rule number 1 for content marketers is to create useful content. But how do you know if your content is useful? It’s simple. Ask yourself this question: […]
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April 25, 2020
Operating your business online is essential. It allows you to sell your products and services 24 hours a day from anywhere in the world, even while you sleep. However, the competition online is fierce. Driving traffic to your website and getting in front of the right customers can take a lot of effort (and money). […]
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April 7, 2020
The marketing industry moves quickly. What worked last year might not work today, and what works right now could be obsolete in just weeks. Marketing is also creatively challenging. There are countless channels and platforms you need to master, each with new audiences in new formats. Whether you’re an entrepreneur or a digital marketer, if […]
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March 31, 2020
Competition in the startup world is high. It feels like you have to jump through hoops and set yourself on fire just to stand out in the ever-increasing pool of new businesses. And, like with anything, it seems you have to throw money at your business to get results. But as a startup, you’re on […]
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March 22, 2020
A press kit is a mini portfolio that contains a professional representation of your business and it’s brand assets. Traditionally, press kits were sent to media outlets for promotional and PR opportunities. But today, businesses have digitized their press kits and make them accessible to the public on their website’s press page. For startups especially, […]
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