With all the online tools available on the internet, setting up a website has now become a walk in the park for most business owners.
The challenge, however, lies in getting website visitors to take action on their offers.
After all, regardless of the money-making scheme or business ideas that you’re using to generate a profit on the internet, you need your web visitors to take action on your offers — and not just visit your web pages. (There’s a stark difference between the two.)
While a well-designed website can certainly help you with generating sales, if you’d like to get worthwhile results out of your websites, you’ll have to do far more than just focusing on the aesthetics.
You need to optimize your website for conversions.
In this guide, we’re going to share with you five tips to help you with just that — increasing your website’s conversion rate (drastically).
Let’s hop right in.
1. Make your Call-to-Action Buttons Visible
Call-to-action (CTA) buttons are crucial because they guide your audience to do the specific action that you want them to make. (e.g., to make a purchase, to sign-up, to subscribe, etc.)
Website owners often make the mistake of placing their CTA buttons at the end of their webpage, or some other place where it is surrounded by other glaring elements.
That’s not a good idea.
Doing so makes your CTA less noticeable, therefore, your readers might miss them.
Ideally, your CTA ought to be one of the first things that your visitors notice on your website. Adding it above the fold is almost always a good idea.
Also, as a rule of thumb, your CTA should be visible to your website visitors even when they are scrolling.
You have to ensure that you give your audience the opportunity to click on a CTA whenever they want to.
An easy way to draw attention to CTAs is to change their color.
Use a color that contrasts your landing page’s color scheme. Doing so will help differentiate your CTA buttons, making it easier to catch the attention of your audience.
Hubspot did the same thing and it helped with their conversion rate. They found that using a red-colored CTA increased their conversion rate by 21%.
The figure is a dead giveaway of how making minor changes to your CTA buttons can go a long way in boosting your website’s conversion rate.
It’s worth pointing out, however, that what works for Hubspot may not necessarily work for your website.
Don’t just copy their methods blindly. To figure out which colors or elements would work best at helping you get better conversions, run A/B tests.
2. Instill a Sense of Urgency
Creating a sense of urgency
Create a sense of urgency by showing that your products are on discount for a limited period of time.
Alternatively, you can also give your customers the impression that only a few products are left.
This creates a deadline and pushes them to act immediately.
(Image Source: Expedia)
When offering discounts, make sure you don’t extend the deadline for too long.
If you give your consumers too much time to act, it reduces the sense of urgency.
3. Provide Smooth Navigation
Making it easy for your visitors to navigate your website can also help boost your website conversions.
After all, a confusing and poorly thought of website navigation can leave your visitors frustrated.
When you are creating your website’s navigation paths, two of your focus should be convenience and intuitiveness.
Make it as easy as possible for visitors to find what they want on your website.
It’s a good idea to place a search bar in the top section of your website. A prominent search bar can ensure that visitors can find products that they are looking for effortlessly.
You should also create relevant categories and subcategories on your website. Organize them in such a manner that your services or products are segregated well.
For ecommerce websites, this step is especially important. If a product is not listed in any category, there’s a good chance your visitors will think that the product isn’t available on your website.
4. Optimize Your Page Loading Speed
Because people have short attention spans, you need to grab their attention as soon as they come to your website.
If your website takes too long to load, you may end up losing sales. According to research conducted by Akamei, “A 100-millisecond delay in website load time can hurt conversion rates by 7 percent.”
Sounds quite disturbing, huh?
To avoid this, you need to optimize your website’s loading speed.
Google PageSpeed Insights is a great tool to keep track of your page loading speed.
Through this tool, you can check how much time your web pages take to load on computers as well as mobile phones.
If your page loading time is less than stellar, you should take a closer look at your web hosting plan.
High-performance plans may cost a bit more but they will help you reduce your page loading time.
Also, check the media files on your pages.
If your images and videos are too big, they can impact your page loading speed negatively. To fix this problem, you should compress them first before you start uploading them.
5. Use The Right Keywords
Using the right keywords can increase your website’s monthly traffic — and even improve the quality of traffic you’re getting.
Without the right keywords, your consumers may never see your website when they conduct their searches on search engines like Google.
This shows how SEO is indirectly connected to boosting your sales as well.
Having a high website conversion rate can be quite challenging. However, it isn’t exactly impossible to attain.
Just by using the five tips that we covered above, not only will you be able to see a significant improvement on your website’s conversion, but you’ll also be able to strengthen your brand image and improve your customer relationships.
Editor’s Note: This article is part of the blog series Run Your Business brought to you by the marketing team at UniTel Voice, the virtual phone system priced and designed for startups and small business owners.