Grow Your Business
March 19, 2020
Upselling is the process of persuading a customer to upgrade their product or purchase a more expensive one while cross-selling is getting customers to purchase more products at the point of sale. There are multiple benefits of upselling and cross-selling in ecommerce. Surveys say that up to 95% of revenue stems from renewals and product […]
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March 17, 2020
Whether you’re a digital marketer or a small business owner you understand the business case for content marketing. However, if you’re like me, you get bogged down trying to sift through all the fluff articles on inbound marketing techniques and quick-win digital marketing hacks. So, if you’re looking to cut through the B.S. with actionable content […]
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March 4, 2020
Content marketing is an effective way to grow your brand and acquire customers. The real challenge is choosing the right content marketing tools to support your strategy without breaking the bank. Do they exist? Yes, and this article takes a deep dive into some of the most effective tools for creating content that drives qualified […]
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February 13, 2020
Say you are thinking about purchasing a new watch. Not wanting to get ripped off, you have already compared brand prices and determined how much you are willing to spend. Then, you see an Instagram ad informing you about massive discounts at a local watch store. They are expiring tomorrow. FOMO is now triggering your […]
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February 10, 2020
How do you compete against well-established competitors with bigger budgets and virtually unlimited resources? Focus on marketing channels where it’s not about how much you spend, it’s all about the work you put into it. Marketing doesn’t have to be expensive in order for it to be effective. There are several low-cost marketing strategies that […]
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January 30, 2020
For content markers, the most coveted real estate on earth is a top position in Google’s search results. The fact is over the years, the key to ranking number one hasn’t changed: create remarkable content. But what has changed is the standards for content creation. Every year the bar is raised for what constitutes really great […]
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January 29, 2020
Out of ideas for content? Join the club. Coming up with new content ideas is a challenge. It’s especially hard if you have to do it on a regular basis for multiple platforms. But that’s our job as content marketers. If we don’t produce fresh, compelling content, traffic will slow, conversion rates will drop, and sales […]
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January 28, 2020
If you’re bootstrapping a startup, you’re doing things on the cheap. You should skimp on overhead, buy used equipment, work from home, and be frugal whenever possible. But don’t make the mistake of using a spreadsheet as your CRM, just because it’s free. Setting up the right business management software from the start can be […]
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January 26, 2020
Developing an engaging website for your new business is crucial in today’s eCommerce-driven world. But how do you ensure your site doesn’t get lost in the over 1.8 billion websites in cyberspace? You use the right digital marketing tools to drive people to your site. There are several tools available to help your website stand […]
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January 24, 2020
First off, I’ve got a lot of love for Squarespace. It’s intuitive. It’s well designed. Jeff Bridges uses it… And we’ve noticed many of our customers in the creative industry (i.e., graphic artists, interior designers, photographers, etc.) find Squarespace to be a great choice. Although Squarespace’s photo-intensive templates and dreamlike CMS make it ideal for the […]
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