Grow Your Business
October 14, 2019
Starting your own business is nerve-racking, and it can be especially terrifying if you’re self-funding a startup. You know you need to go-to-market as fast as possible and make money. A bootstrapped startup needs sales like a vampire needs blood. So, don’t get me wrong. An impulse to start selling is a good thing. But […]
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October 11, 2019
Why is it important for your company to build a brand? Because building a brand means building a reputation people can trust. And when your business has a good reputation people will buy your products and recommend your services. But building a brand isn’t just useful for companies. It’s important for the people behind the […]
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September 5, 2019
Right now, there are a total of 6829 marketing technology solutions available. That’s a lot of tools to pick from! Source: Martech 5000 And while you’ve probably heard of the giants in this space: MailChimp, Moz, Hubspot, and the likes, there are plenty of smaller, more nimble companies ready to blow you away. It’s […]
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September 1, 2019
Humans are inherently visual creatures, and while they might love reading through your amazing blogs and social media posts, the truth is that visual media will always be more appealing to the modern customer. After all, why bother reading through a lengthy article if you can watch an entertaining video instead? Hey, no need to scroll, […]
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August 20, 2019
A press kit is a mini portfolio that contains a professional representation of your business and it’s brand assets. Traditionally, press kits were sent to media outlets for promotional and PR opportunities. But today, businesses have digitized their press kits and make them accessible to the public on their website’s press page. For startups especially, […]
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August 7, 2019
Whether you’re a digital marketer or a small business owner you understand the business case for content marketing. However, if you’re like me, you get bogged down trying to sift through all the fluff articles on inbound marketing techniques and quick-win digital marketing hacks. So, if you’re looking to cut through the B.S. with actionable content […]
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August 6, 2019
The fastest way to grow your business is to build a lovable brand. Why? Because when customers love your company they churn less and refer more. But building a loveable business isn’t easy. To be successful, you have to get every aspect of your customer experience right, from sales and marketing to customer service and product […]
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July 26, 2019
Developing an engaging website for your new business is crucial in today’s eCommerce-driven world. But how do you ensure your site doesn’t get lost in the over 1.8 billion websites in cyberspace? You use the right online marketing tools to drive people to your site. There are several digital marketing tools available to help your […]
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July 15, 2019
As a small business, email marketing is one of the best ways to keep your customers, or potential customers, up to date on what’s going on with your business. It’s easy to use, it’s inexpensive, and it can bring in a potentially large ROI. Statistics show that for every $1 dollar spent, email marketing can […]
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July 5, 2019
You did it. You finally decided to go out on your own and start your own business. You’ve got the drive, passion, and determination to make it happen as a solo entrepreneur. The question is, do you have the right solopreneur tools in your arsenal? Becoming your own boss is exciting and scary at the […]
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