Grow Your Business

A press kit is a mini portfolio that contains a professional representation of your business and it’s brand assets. Traditionally, press kits were sent to media outlets for promotional and…

Upselling is the process of persuading a customer to upgrade their product or purchase a more expensive one while cross-selling is getting customers to purchase more products at the point…

Say you are thinking about purchasing a new watch. Not wanting to get ripped off, you have already compared brand prices and determined how much you are willing to spend….

How do you compete against well-established competitors with bigger budgets and virtually unlimited resources? Focus on marketing channels where it’s not about how much you spend, it’s all about the…

Out of ideas for content? Join the club. Coming up with new content ideas is a challenge. It’s especially hard if you have to do it on a regular basis…

If you’re bootstrapping a startup, you’re doing things on the cheap. You should skimp on overhead, buy used equipment, work from home, and be frugal whenever possible. But don’t make…

Developing an engaging website for your new business is crucial in today’s eCommerce-driven world.  But how do you ensure your site doesn’t get lost in the over 1.8 billion websites…

First off, I’ve got a lot of love for Squarespace. It’s intuitive. It’s well designed. Jeff Bridges uses it… And we’ve noticed many of our customers in the creative industry (i.e.,…

With all the online tools available on the internet, setting up a website has now become a walk in the park for most business owners. The challenge, however, lies in…

Hey, bootstrapped startup founder (with no technical skills). Need a professional landing page for your product, service, or event? One that will allow you to capture email addresses of potential…