TOOLS, TEMPLATES, & TACTICS FOR BOOTSTRAPPERS & BUSINESS BUILDERS
Text message marketing, also known as SMS marketing, is one of the most effective marketing strategies for long-term business success. Research has shown that open rates for text messages are…
No doubt, you’ve been on the receiving end of a few sales pitches. Some fall flat, while others make you pay attention and take action. What’s the difference? And how…
Is your average e-commerce order value lower than you’d like? Do you want to increase your brand’s revenue or sell more higher-value products? If you’re not hitting key performance indicators…
Whether you’re reshaping the future of tech, food, fashion, or any other space, your startup needs passionate supporters and enthusiastic investors. Sure, your team could spread the word via content…
Nowadays, setting up a website has now become a walk-in-the-park for most business owners. The challenge, however, lies in getting website visitors to take action on your offers. How do…
A popular saying in business goes, “Put yourself in your customers’ shoes.” This mindset is useful no matter what you sell because understanding who your target customers are takes the guesswork…
There are two rules for content marketers. This article is all about the second rule, however before we dive into that let’s quickly touch on rule number 1. Rule number…
Whether you’re a digital marketer or a small business owner you understand the business case for inbound marketing. However, if you’re like me, you get bogged down by all the…
In our personal life, we’ve all experienced the struggle of trying to find someone a thoughtful, useful, and memorable gift. Corporate gift giving is no different. Whether you’re running a…
Do you know what the difference is between business success and failure? Successful businesses pay close attention to what their customers are saying. In other words, they prioritize use Voice…
Struggling to create quality content but don’t have the budget to hire a writer, freelancer, or agency? Your employees and coworkers can save the day. In fact, with a little…
The marketing industry moves quickly. What worked last year might not work today, and what works right now could be obsolete in just weeks. Marketing is also creatively challenging. There…