Why do so many businesses invest in blogs? The answer is simple. Sales. If you consistently publish useful articles for your target audience, your blog will drive traffic to your website and help convert that traffic into leads so you can turn those leads into sales. If you’ve decided to
If you’re a startup founder, you know that while you can be doing everything right, if customers can’t find you online, your business will not survive. That’s where search engine optimization (SEO) comes in. It holds the key to getting your business found in search engines. Let’s start with a
In our personal life, we’ve all experienced the struggle of trying to find someone a thoughtful, helpful, and memorable gift. Corporate gift-giving is no different. Whether you’re running a promotional giveaway, social media contest, or loyalty rewards program, coming up with good gift (or prize) ideas for customers (or employees)
Local SEO (local search engine optimization) means making it easy for potential local customers to find your business on Google. More specifically, optimize your website so that when people near your business-type keywords related to your products or services in Google, your site appears in their search engine results. However,
Need a professional landing page for your newsletter, product, or event? One that will encourage people to enter their contact info and sign up? The following tools allow you to build landing pages in minutes. You can customize them with images, videos, fonts, and colors. Set up lead magnets that
Finding affordable ways to market your local business on and offline is a struggle. But if you’re a local business owner — you’ve come to the right place. Below is a list of low-cost local marketing ideas and the marketing tools to execute them. Ready to get started? Here are
Shrewd marketers and busy small business owners split into two camps regarding new social platforms: “Here’s a platform that could help me reach new customers.” or “Here’s another social media platform that’ll take up too much time.” Fortunately for both camps, Nextdoor makes reaching customers super easy. Here’s what you
Some business “experts” say working on taglines, logos, and other branded items wastes time — something you can worry about later. As a startup, you have limited time and resources and should focus on stuff that directly drives revenue. We disagree. Focusing on branding from the first day you open
How do you compete against well-established competitors with bigger budgets and virtually unlimited resources? Focus on marketing channels where it’s not about how much you spend, it’s all about the work you put into it. Marketing doesn’t have to be expensive in order for it to be effective. There are
Customer onboarding is the process of improving a person’s success with a product or service. While that sounds like a vague statement, it’s actually as close to perfect as a definition of customer onboarding gets. You see, when it comes to onboarding strategies, startups must devise ways of introducing new
As you may know, ToFu, MoFu, and BoFu are popular acronyms for the Top, Middle, and Bottom of the sales funnel. They work as handy visual and conceptual representations of the customer’s journey from “awareness” to “purchase.” Every stage in these arrangements requires slightly different content to help the potential
A conversion can be anything, from signing up for your newsletter list to making a purchase. Now, when improving conversions, you need to know what your prospects’ needs and expectations vary, depending on where they are in your sales funnel. So, instead of trying to convert your prospects immediately, you
