Developing an engaging website for your new business is crucial in today’s eCommerce-driven world. But how do you ensure your site doesn’t get lost in the over 1.8 billion websites in cyberspace?
You use the right digital marketing tools to drive people to your site.
Several tools are available to help your website stand out among the masses. Some are free, while some charge a fee, but they’re all excellent online marketing tools to bring traffic to your site and put profit in your pocket.
Here are 10 digital marketing tools you can use to drive traffic and get customer eyeballs on your site:
1. Hootsuite
It’s no secret that social media is a giant in internet marketing. Currently, 3.48 billion people use social media, an astounding 45% of the world’s population. Of this staggering number of people, 40% use social networks to research new products and brands. Talk about having access to a large group of potential customers!
You want to be a part of that, and Hootsuite makes it easier.
Hootsuite is a social media management tool allowing you to manage all your social media accounts in one place. The easy-to-use platform allows you to:
- Monitor what people say about your business, which you can respond to immediately.
- Manage multiple social networks simultaneously, including Facebook, Instagram, Twitter, and LinkedIn.
- Handle all your social media on the go through the Hootsuite mobile app.
- Receive free reports via email, giving you insights into popular links on your page, number of clicks, user geographical information, and where your referrals originate.
Hootsuite offers several great features in its free version, which is helpful if your new business is on a tight budget. It’s an excellent idea to upgrade to their paid Pro Plan version when your budget allows. It’ll make your social media presence a whole lot easier to handle.
2. Qzzr
Embedding quizzes into your business website or on your social media pages is a great way to engage your customers, obtain new leads, and get more conversions. Qzzr allows you to choose a theme relevant to your business or industry that grabs your audience’s attention.
Qzzr is a fantastic tool for getting new customers and will allow you to understand your audience better. Your quiz-takers willingly give you their information through the questions they answer, giving you insider information into their wants and needs, which will help you market to them better.
According to 88% of marketers, interactive content like quizzes effectively differentiates your brand from your competitors, which is an excellent way to promote your business.
3. Smylelytics
Analyzing your Google Analytics reports is essential to ensuring your website ranks highly. However, studying an exhausting number of performance indicators to get insights into how your visitors interact with your website can be overwhelming, time-consuming, and confusing.
Smylelytics does all of this for you. This easy-to-use tool translates your website’s data into photos of your choice, allowing you to see how your site performs at a glance, whether it is improving, staying the same, or needing attention.
Choose your personalized theme, and you’ll receive bi-monthly reports giving you easy-to-understand insight into your valuable analytics data.
The Smylelytics team can scrutinize your Google Analytics setup and make necessary changes to ensure you get the best, most accurate data possible.
4. Moz Local
It’s important to track how your business appears on the internet to ensure you stay competitive in the local market.
With Moz Local, you can see if there are any discrepancies in your business’s appearance on Google, Yelp, and more.
Depending on which plan you choose, you’ll get valuable services to optimize your business website’s appearance on the internet, such as:
- Google & Facebook Integration
- Location Data Reports
- Email Alerts & Real-Time Activity
- Aggregator Submission
- Directory Submission
- Social Posting
- SEO Recommendations
- Keyword Value
And more!
When you monitor your website’s appearance locally, you ensure high-quality internet visibility, leading to more website traffic.
5. Tailwind
Instagram and Pinterest can be powerful visual platforms to promote your new business website, but you have to post engaging content and post it often. It can be time-consuming to evaluate which posts people like and which create next to nothing regarding traffic.
Tailwind saves you hours through its “Smartloop” tool by importing your highest-performing pins on Pinterest and republishing them at the right times and to the right boards.
It also allows you to bulk upload images, schedule posts through a drag-and-drop calendar, and even posts for you based on when your Pinterest and Instagram audience is engaged most.
When you sign up with Tailwind, you’ll receive an incredible number of tools to help you easily manage your Instagram and Pinterest posts, including:
- Weekly Summary Reports of Your Data
- Color-coded Hashtag Recommendations
- Key Performance Indicator Insight Reports
- Instagram and Pinterest Analytics Insights
6. Mailchimp
Although there are some misconceptions about email marketing being a thing of the past due to the rising popularity of social media marketing, that’s not the case.
In the U.S. alone, over 90% of people over 15 use email daily and check it up to 20 times per day. Almost everyone has an email address, meaning email marketing is nowhere near extinct.
Mailchimp is an efficient and easy-to-use way to manage your email subscriber list, but it is more than a tool for creating email campaigns. Their plans range from free to premium, but all options include valuable email marketing tools.
With Mailchimp, some of the great things you’ll be able to include:
- Design Professional-Looking Marketing Campaigns
- Gain a Clearer Understanding of Your Audience Through Marketing CRM Tools
- Create Integrated Campaigns to Reach People Through Social Media, Email, Landing Pages, Digital Ads, Postcards, and More
- Receive Valuable Insights and Analytics on Your Email Marketing Campaigns
- Perform A/B Tests
Email marketing is still going strong and remains to be one of the highest returns on investment in the digital marketing world. Mailchimp gives you a leg-up in the email marketing by offering you many great extras that will shine your emails.
7. Trello
In today’s digital marketing world, you will likely have multiple marketing projects to manage simultaneously. Trello makes project management easy by displaying each project as a board with cards containing checklists.
You can organize and plan multiple digital marketing projects at once, allowing you to maximize efficiency in your marketing efforts.
Trello is an interactive platform that multiple team members can use to organize and prioritize tasks within a marketing project. The easy-to-use program allows you to allocate tasks to different people by dragging and dropping their profile pictures onto the project’s cards.
Trello’s notification system allows you to monitor important real-time project changes. Depending on your preferences, you’ll be notified via email on your desktop or mobile device within the app.
This helpful tool will keep your business from getting behind on marketing projects and keep your new business website up-to-speed easily and efficiently.
8. Playbuzz
According to a 2016 survey, 81% of marketers agree that interactive content grabs users’ attention more effectively than static content and creates 2x the conversions.
Playbuzz has taken our love of interactive content and run with it, positioning itself as an easy-to-use platform to create and embed polls, lists, and quizzes into websites and social media pages.
Adding interactive content to your social media pages alone will undoubtedly bring attention to your website. Playbuzz-powered social media stories deliver incredible internet engagement stats, including:
- 2:17-minute Average Dwell Time Compared to the 15-second Industry Average
- 85% Average Scroll Depth Compared to the 20% Industry Average
- 20,000 Engagements Per Minute
There are several exciting interactive options to choose from for your website or social media pages like:
- Videos
- Stories
- Flip Cards
- Personality Quizzes
- Trivia
- Polls
Backed by Disney, Playbuzz is used by well-established brands worldwide to create and monetize interactive content to increase audience interaction.
This valuable tool includes real-time analytics, which allows you to engage users, bring awareness to your brand, bolster your reach, and optimize content for maximum engagement.
9. Answer The Public
Blogs help to drive traffic to your site, allow you to appear in organic rankings, increase brand awareness, and develop better relationships with your customers. However, coming up with blog topics can be a burdensome task.
Answer the Public is a helpful tool that allows you to determine what topics your customers are searching for regarding your business.
All you have to do is type in a keyword related to your business that you think one of your customers might use to search, and Answer the Public comes up with topics based on actual searches and questions commonly search for relating to the keyword you typed.
This easy-to-use dynamic blog topic tool is a great asset to keep bookmarked on your taskbar, not to mention that it’s free.
10. Followerwonk
Twitter is another social media giant you should utilize to promote your business website, but it can be difficult to build a Twitter following.
Followerwonk helps you grow and engage your business’ Twitter followers by finding relevant Twitter users and compiling their data.
As a Twitter analytical tool, Followerwonk allows you to:
- Look deeper into your followers’ demographics and when they tweet.
- Find influencers related to your business so you can follow them and have them follow you.
- Track new and lost followers on shareable visual reports and graphs.
- Compare your followers’ statistics with competitors and industry leaders.
Finding, analyzing, and optimizing your Twitter followers builds a stronger social media presence, ultimately bringing more traffic to your site. Using Followerwonk makes doing all that much easier.
Conclusion
Bringing quality traffic to your new business website takes time and effort. Thankfully, many excellent free and paid digital marketing tools are available to bring awareness to your business.
Though you may not be able to use all ten of these tools listed immediately, just using a few will surely boost your business.
Editor’s Note: The article is part of the blog series Grow Your Business by the marketing team at Unitel, the virtual phone system priced and designed for startups and small business owners.
