Start Your Business
January 1, 2020
So you need a professional website that doesn’t break the budget? Creating a website can be an expensive venture, but with a little creativity, you can build a website for very little money. Here’s what you need to know. How Much Does it Cost? These days, it’s far less complicated to build websites […]
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January 1, 2020
For any startup, creating a new digital product is challenging. Apart from having a solid product idea, you need to know how to execute it successfully. And, this process requires a strategic approach. From target audience research to the processes you will use during the development, each stage of your digital product development impacts how […]
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December 8, 2019
Starting your own business is the dream of many — freedom from the corporate rat race and building something that belongs to you is a siren’s call. Starting a company is easy, but succeeding with a startup is hit or miss. About 20 percent of businesses fail in their first year, and another 10 percent […]
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October 8, 2019
Over the last 15 years, I’ve been a founding team member at three different startups and the one thing I can tell you is nothing can kill a new business faster than “people problems”. Even if you have an industry-disrupting product or service so attractive to customers it sells itself, if you don’t have the […]
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September 14, 2019
Starting your own eCommerce business can be challenging. Between nailing your marketing and actually building your store, it’s easy to make a mistake or two from time to time. One wrong step and you could see your sales plummet — but most rookie mistakes are easily avoidable. To help you tread the fine line of […]
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August 18, 2019
Coming up with a good name for your startup is both an objective and subjective exercise. The right name can be the foundation from which you build a loveable brand and company. The wrong name, however, cannot only fail to resonate with customers, but it can also result in challenging branding issues or even worse, […]
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July 26, 2019
Whether it’s turning that pet grooming side hustle into a full-time gig or it’s creating a dating app for seniors, starting a business is a thrilling experience for any first-time entrepreneur. But while creating your company logo and hiring your first employee is certainly fun, starting a business also comes with some less-than-exciting responsibilities. Namely, […]
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July 15, 2019
Just how important is your website speed? A slow website can kill your SEO efforts and cut your conversions in half. In fact, more than half of your visitors will leave your site if it takes more than 3 seconds to load, and 1-second delay can result in a 7% drop in your conversion rate. […]
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July 2, 2019
Teaming up with someone in order to start a company is something that you might find necessary for a number of reasons. First of all, it makes fundraising easier. You’re not raising the money on your own. Second, the admin work becomes easier seeing as how you get to split responsibilities. The problem is teaming […]
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June 21, 2019
Trademarks are key brand assets for every business. Your customers associate them with your company and its reputation and they help distinguish your products and services from your competitors in a crowded marketplace. For startups, it’s important to establish and protect your trademarks right from the beginning. Otherwise, you risk major headaches down the road. […]
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