Building your startup from the ground up as an entrepreneur is a very exciting time. This is your opportunity to share your ideas and innovations that hope to improve people’s lives with the world.
But the chances of your startup landing success? Not very exciting, unfortunately. About 90% of startups fail —10% within the first 12 months and 70% in the next two to five years — according to Failory.
If you want your startup to succeed, you need to get everything perfect. A single false move could be the end of your startup dreams. Therefore, an almost militaristic approach to your startup is in order.
So listen up! In this post, we’ll be tackling the following to prevent your startup from going FUBAR:
- A list of factors you must consider for your startup
- Why these factors will help propel your startup to success
- What mistakes you must avoid at all costs with these factors
1. Recruiting (Mistakes To Avoid When Trying To Find Talent)
Finding the right talent who will lend their skills and expertise to getting your startup on its feet will be your first step to success.
Since you won’t be able to do everything yourself, you’ll need a helping hand or two who will help you realize your vision. More importantly, you’ll need to delegate the tasks in your startup to people more qualified to do the job than you.
When recruiting people for your startup, avoid the following:
❌ Hiring from within your network as a favor
You increase the risk of hiring unqualified candidates who could undo all the hard work you’ve put in thus far.
❌ Setting unclear expectations
If you don’t know the exact tasks to give that person, you’re setting your startup up to fail even before getting started.
❌ Confusing charisma with culture fit
Just because the candidate has a winning personality doesn’t automatically make them the perfect fit for the job.
2. Enlistment (Mistakes To Avoid With Employee Contracts)
Once you’ve found the right people for your startup, it’s time to offer them a contract for the position. It should contain everything they need to know about the job, from their responsibilities to their stock options.
At the same time, the contract must also protect your startup from any legal issues that may arise from your engagement with the candidate.
Below are the things you must avoid with your offer sheet:
❌ Your offer letter doesn’t address critical items
Your letter must be as comprehensive and exhaustive as possible to avoid misunderstanding between both parties.
❌ Not documenting their papers
Misplacing forms about a candidate’s employment will present problems if your startup gets involved in claims and litigation with the candidate.
❌ Not having an employee handbook
Not establishing policies enacted on employees and those leaving your startup opens your startup to legal ramifications.
3. Using Cadets (Mistakes To Avoid When Using Interns)
Hiring interns to help out in your startup is a no-brainer. They help perform tasks that make things much easier for your employees. However, it’s how you hire and use them that becomes an issue.
To put the interns you hire to good use, below are things you must avoid:
❌ Hiring generalists rather than specialists
Getting interns who are jacks of all trades but master of none won’t help fill in the gaps your startup sorely needs.
❌ Not using the internship as a learning opportunity
They may only be in your startup for a cup of coffee, but you should still give interns a chance to learn and perform tasks that contribute to your goals.
❌ Not getting them to buy into your startup idea
Again, even if they’re not long-term fixtures in your startup, you should still orient them about your purpose and objectives.
4. Boot Camp (Employee Onboarding)
To help new hires make an indelible impact in your startup, you need to provide them with the information and tools to succeed. That’s what effective employee onboarding is all about.
However, onboarding becomes less effective if these mistakes are made:
❌ Unclear communication
Not providing enough information or cramming in too much information about your startup makes it difficult for employees to work with anything.
❌ Lack of feedback loop
No matter how skilled the new hires are, they will still need direction during their first few days in your startup. Who will constantly provide them with constructive criticism?
❌ Not addressing generational and cultural differences
An onboarding process without considering the needs of people from different cultures and age groups ends up alienating everyone else.
5. Hired Guns (Independent Contractors)
You will need to hire independent contractors who will lend their expertise in completing specific projects.
Much of how you should work with them depends on the contract you offered to them. However, below are the more common mistakes startups with their contractors.
❌ Treating them like employees
Independent contractors are not subject to the same rules as your full-time workers. Therefore, you can’t demand them to do work that’s outside the scope of your arrangement with them.
❌ Forcing them to work on a schedule or in the office
You can’t expect hired guns to follow your work schedule. What’s important, in this case, is whether or not they provide you with the deliverables.
❌ Not monitoring them properly
Some contractors could go rogue and will be impossible to reach out to unless you have the proper communication channels and deadlines in place.
6. Mercenaries (Outsourcing to Freelancers)
Similar to contractors, freelancers lend their hand to complete specific tasks for your startup. The difference is that freelancers are hired for irregular, non-recurring jobs. Also, a startup has less control of freelancers compared to contractors.
That said, below are things you should not do when working with freelancers:
❌ You watch over them like a hawk
Asking freelancers about the deliverables every hour is the easiest way to turn them off and prevent them from doing an excellent job for you.
❌ You ask them to do more than they should
Being a scope creep to freelancers won’t help you get more done. On the contrary, freelancers might not complete the agreed-upon work as a result.
❌ You don’t pay them the correct amount
Word about your startup not paying freelancers the amount they are owed can spread in the community. This prevents you from hiring top-talent freelancers.
7. Allied Forces (Using Agencies)
Hiring an agency to operate your startup allows you to leverage their skills and expertise. This enables you to achieve your business goals in the shortest amount of time.
However, you won’t be able to put agencies working for you to good use if you don’t avoid the following mistakes:
❌ Not overseeing their work
You don’t just let the agency do everything for you. You must review their progress and see if what they’re doing is working, whether conversion rate optimization or anything else.
❌ Not breaking down the results of their efforts
You need to make agencies accountable for their strategy and campaign by asking questions about the results of their deliverables.
❌ Hiring a full-service agency
Unless the agency has a proven track record, it’s better to hire agencies that do a specific thing for your business instead of hiring one that does all.
8. Chain of Command (Structuring Your Team)
Having a clear organizational chart that reflects your startup’s vision will improve your business collaboration and communication among various teams.
To ensure that your structure will be able to sustain your startup objects, below are things you must avoid with it:
❌ Not evolving with your business
You must move from the hub and spoke model into a more appropriate one once your startup grows and develops over time.
❌ Lack of qualifications
There may be people in your organizational chart who don’t display the necessary authority for the position. In this case, your startup chose the wrong person for the job, or the structure that fosters people like them is faulty.
❌ Structure does not align with your mission
The disconnect between your goals and your startup’s direction will confuse everybody in the organization.
9. Battlefield Promoting (Employee Promotions)
Eventually, you’ll have to choose whether to promote someone in your startup or not. Having a clear structure for promoting employees increases employee morale and gives them something to work on.
If you want to establish this type of promotion process, below are things you shouldn’t do.
❌ Promoting for the wrong reasons
Giving an employee a raise because they’re your friends or will resign if they don’t get what they want won’t help your startup move forward.
❌ Not getting input from others
The decision to promote an employee should never come from just one person in your organization.
❌ Hiring new people instead of promoting
On the flip side, it’s better to put a current employee who exceeds expectations and already knows the startup’s culture, into a higher position.
10. There Are No Atheists In Foxholes (Shaping Culture)
Your culture must first align with what your startup strives to achieve. Ideally, a culture with a flat hierarchy focusing on problem-solving should help get your startup off the ground.
Building this type of culture, however, requires you to avoid these mistakes:
❌ You’re waiting for “culture” to happen
It’s not an accident that you’ll stumble upon with your startup. You can put the pieces together to establish a culture you want your startup to be known for.
❌ You make everything about work
The end product is just part of the process as a startup. It would help if you also celebrated the individuals working hard in realizing your collective vision together.
❌ You fire people whom you disagree with
A thriving culture is not an echo chamber. It would help if you had people with different and conflicting opinions to help challenge your views and, ultimately, create the best possible product for your target audience.
Editor’s Note: The article is part of the blog series Grow Your Business, brought to you by the marketing team at UniTel Voice, the virtual phone system priced and designed for startups and small business owners.