Are you looking for a customer relationship management (CRM) system to keep your team and customers in sync?
Whether working from home, on the road, or in the office, you and your team need your customers’ information at your fingertips.
How do you find a CRM that can keep up?
This quick-comparison guide has you covered. It breaks down the best CRM system providers on the market, summarizing:
- Who they’re built for
- Why they stand out
- How much they cost
So, let’s get started.
Here are the best CRM systems for small businesses:
1. Nutshell
Nutshell is a crazy powerful tool that can work for businesses ranging from one-person to global teams. The platform’s cloud-based software makes it easy for anyone on your team to update project info virtually. This option is especially helpful for salespeople.
Why it’s awesome
Nutshell allows you to manage multiple sales pipelines, which can be useful for customers who purchase more than one product.
How much does it cost?
Pricing starts at $22/user per month.
2. Pipedrive
Pipedrive works well if you’re a larger business with multiple channels producing leads. The platform’s automated solutions make it easy to follow up with clients.
If you’re a traveling salesperson or small business owner, you will appreciate the mobile app, which can work on iOS and Android devices.
Why it’s awesome
Pipedrive has customizable analytics, allowing you to dive deep into your customers’ behavior and determine your repeat marketing strategy. Plus, the team integrations allow you to share these reports.
How much does it cost?
Pricing starts at $14/user per month.
3. HubSpot
HubSpot has something for everyone, from contact management to customer buying patterns and marketing insights. Plus, the platform is customizable for businesses of any size.
Why is it awesome?
HubSpot gives you a clear view of your sales pipelines and performance reports for your sales team. You can see which leads are stagnant and your quota progress on your dashboard.
HubSpot is the best free CRM platform with tools for everyone on your team. The platform also lets you deliver customer service remotely.
How much does it cost?
HubSpot offers a free option, and pricing starts at $45/per month.
4. Sendinblue
Who is it for?
Sendinblue (now Brevo) is an innovative platform created for growing businesses. As a small business owner, you’ll be better equipped to compete with larger companies, having your customer information at your fingertips.
Why is it awesome?
Every business is different, so Sendinblue lets you customize your tools. You can also integrate automated SMSM and email marketing and then read effectiveness reports.
Sendinblue allows you to segment your customers and customize automated marketing that is relevant to each group. It also integrates with social media to add another lead generation point.
How much does it cost?
Sendinblue offers a free option, and then pricing starts at $25 per month.
5. Salesflare
Who is it for?
Salesflare is made for small business owners selling B2B. It meets your needs, with a dynamic customer profile system created for team input.
Why is it awesome?
You’ll never miss a follow-up with the automated reminder system. Plus, you can create automated emails. This is especially helpful for regular buyers.
Salesflare can integrate with your inventory and sales software. Since it’s optimized for mobile, you can also work remotely.
How much does it cost?
Pricing starts at $29/user per month.
6. Zoho
Who is it for?
Zoho is made for global businesses and is available in over 180 countries. If you have branches in multiple locations, Zoho allows your entire enterprise to share the same customer information.
Why is it awesome?
The platform’s team collaboration features allow your teams to communicate easily. You can also view chat logs between members and read customized sales reports.
Zoho has been named a visionary for its innovative solutions, which allow you to achieve a greater market share through a more personalized, responsive customer service system.
How much does it cost?
Pricing starts at $20/user per month.
7. Monday.com
Who is it for?
Monday.com puts your sales pipeline in one easy-to-navigate dashboard, allowing you to see leads, which deals are stalling, and your team’s production. This is helpful for businesses pursuing new growth.
Why is it awesome?
You can customize Monday.com for your needs, including adding automated tools for actions like email marketing or reminders to follow up with contacts.
Monday.com has a planning tool to help you manage every aspect of your business. An in-depth customer database is also sharable and lets you effectively share leads.
How much does it cost?
Monday.com offers a free option, then pricing starts at $24/per month.
8. Salesforce
Who is it for?
Salesforce is the number one CRM platform for small businesses. Since the platform is scalable, it’s perfect for growing businesses. It combines marketing and customer relations into one platform.
Why is it awesome?
Salesforce gives tips and support to help your small business grow, from adding more marketing initiatives to measuring their results. Plus, with customizable reports, you can identify effective strategies.
You can integrate Salesforce with apps you already use, and it’s optimized for eCommerce small businesses. It has built-in AI, which can automate much of your prospecting busywork.
How much does it cost?
Pricing starts at $25/user per month billed annually.
9. Freshworks
Who is it for?
Freshworks gives its enterprise clients a comprehensive solution for customer management, creating shareable profiles that thousands can access. But you can use Freshworks as a smaller business owner, too.
Why is it awesome?
Freshworks has a smart AI assistant that you can customize to track your lead generations and sales pipeline, allowing you to configure metrics for each customer group.
It offers a unified solution, allowing your sales and marketing teams to communicate which marketing initiatives are effective with information about customer marketing demographics.
How much does it cost?
Freshworks offers a free option, and pricing starts at $18/per user per month.
10. Streak
Who is it for?
Streak is built into tools you probably already use, as it’s a Gmail-based CRM platform. It’s a great fit for e-commerce companies and entrepreneurs and is optimized for mobile use.
Why is it awesome?
Streak allows you to manage your contacts and track their progress through the pipeline. Its automated tools will send email reminders or ping you when an in-person follow-up is needed.
Streak is cloud-based and integrates with GSuite and Zapier. Your Gmail inbox allows you to manage your lead flow and close deals, plus you can send documents and contracts easily.
How much does it cost?
Streak offers a free option; then pricing starts at $59/user per month.
11. AgileCRM
Who is it for?
For entrepreneurs and small businesses, Agile CRM lets you market like a Fortune 500 Company. It integrates all aspects of customer behavior, from sales to support.
Why is it awesome?
You can track the stages of large deals and close more often with the contract management system. The dashboard calendar prompts you for follow-ups at critical stages of the sales cycle.
Agile’s gamification motivates your teams to compete for leads, close sales, and collaborate. You can also track project progress through the platform.
How much does it cost?
Agile CRM offers a free option, and pricing starts at $8.99/per user month.
12. VTiger
Who is it for?
You can sell smarter and faster with collaboration made easy on VTiger. It works for smaller businesses but can be scaled to accommodate larger businesses or enterprise clients.
Why is it awesome?
VTiger’s total solution platform lets you capture leads from websites, emails, social channels, phone calls, and trade fairs, then follow each lead on your dashboard or delegate leads to salespeople.
You can assign different leads to your sales teams according to their market segment or where the leads originated from. Then, track the progress on your dashboard.
How much does it cost?
VTiger offers a free option, and pricing starts at $42/user per month.
13. Copper
Who is it for?
You can focus on relationship building and let Copper automate busy work. It’s created for any business and allows entrepreneurs to compete with larger competitors.
Copper is great for real estate agents, as it automates many of the minutiae of qualifying details for buyers and sellers. It integrates with many different kinds of other software.
Why is it awesome?
With Copper, you can track and manage deals in one place, using a team-based collaboration system to note who sends what to a customer and create consumer profiles.
How much does it cost?
Pricing starts at $29/user per month.
14. Pipeline
Who is it for?
Pipeline is made for salespeople by salespeople. If you’re starting as an entrepreneur or a small business owner, you’ll benefit from the small details that make closing easier.
Why is it awesome?
Pipeline shows you every detail about your sales channels, including specific details about each lead that can consistently make the difference in closing.
You can give feedback easily to Pipeline through their client support team, making it easy to onboard new salespeople. Your subscription is fully customizable for your industry.
How much does it cost?
Pricing starts at $29/user per month.
15. Really Simple Systems
Who is it for?
Really Simple Systems is made for sales teams in a B2B company. While it’s best for this type of enterprise, it’s also scaled for businesses of all sizes.
Why is it awesome?
Your teams can communicate with one another plus view all interactions between team members and customers. This allows customers to have their needs met immediately by anyone on the team.
You can instantly find any customer, conversation, or contact with a simple database search. Logs of conversations are attached to customer profiles, which makes service and repeat sales seamless.
How much does it cost?
Really Simple Systems offers a free option, and pricing starts at $18/user per month.
16. EngageBay
Who is it for?
EngageBay is a simple, affordable, all-in-one marketing/sales/service automation platform. It offers you a free cloud-based CRM for up to 1000 contacts, giving bootstrapped startups the ability to start growing their business at zero cost.
Why is it awesome?
EngageBay has everything you need to nurture leads, close sales, and support your customers:
- Amazing Customer Support
- Marketing Automation
- Email Marketing
- Email Sequences
- Landing Pages
- Webforms
- 360 Degree Customer View
- Appointment Scheduling Software
- Contact Management Software
- Free CRM
- Sales CRM
- CRM Database
- Free Live Chat Software
- Tickets
How much does it cost?
EngageBay offers a free option, and pricing starts at $12.99/per user month.
17. Nimble
Who is it for?
Awarded PC Magazine’s “Editors’ Choice,” Nimble is a simple, web-based platform that brings together your communication, calendar, contacts, collaboration, and more to build easy-to-navigate functionality for your business. Nimble is designed to help you build stronger customer relationships by providing you with better customer insights and actionable data.
Why is it awesome?
- Contact Management
- Social Listening
- Insights
- Unified Inbox
- Sales & Marketing
- Activity Management
- Apps Marketplace
- It brings together insights, organization, and management.
How much does it cost?
Pricing is $25/user per month.
18. Capsule
Who is it for?
Launched in 2009, Capsule is a modern CRM that helps businesses stay organized, get to know their customers, build stronger relationships, and create sales opportunities while minimizing input. In other words, Capsule helps you save time and make more sales.
Why is it awesome?
- 50,000 contacts
- 2GB storage per user
- Sales pipeline
- Mobile app
- Premium integrations with Wufoo, MailChimp, Freshbooks, Google Apps, Xero, and more
How much does it cost?
Pricing starts at $21/user per month.
19. OnePageCRM
Who is it for?
With user experience in mind, OnePageCRM is a sales-focused CRM. Its features focus on lead capturing, sales management, and sales forecasting using a unique GTD-based (Get Things Done) design.
Why is it awesome?
- Training and support
- Integrations with LinkedIn, MailChimp, and more
- Activity, sales pipeline, and marketing reporting
- Mobile and tablet apps
- Customization options
How much does it cost?
Pricing starts at $29/user per month.
20. Less Annoying CRM
Who is it for?
Less Annoying CRM is a small team that is dedicated to helping small businesses succeed. With a focus on customers, they focus on providing what users need and cutting out what they don’t. This cloud-hosted CRM offers everything small businesses need to make their sales process easy to manage and more successful.
Why is it awesome?
- Contact management
- Calendar and task creation
- Leads and pipeline management
- Multiple-user teams
- Easy customization options
- Cloud-hosted
How much does it cost?
Pricing is $15/user per month.
21. Insightly
Who is it for?
Insightly is your all-in-one sales and marketing social platform. Contact management, address book, and linking for direct relationships are combined with tools for business management. You can view task and event reports with the dashboard, send mass emails, view tasks and milestones, and connect with social media.
Why is it awesome?
- Free for up to two users
- The dashboard allows quick access to statistics
- Mass emailing made simple
- Integrates with email, Google Apps, Office 365, and more
How much does it cost?
Pricing starts at $29/user per month.
22. Close
Who is it for?
Close is the marketing tool you need for making all the calls you can possibly make. One-click calling makes it simple and easy, while paperless tracking keeps all your statistics and information safe and sound seamlessly for review. The data you require is onscreen when you answer the phone.
Why is it awesome?
- One-click technology allows quick access to customers.
- Customer information is stored and available immediately onscreen.
- Calls and statistics are stored and archived for review.
How much does it cost?
Pricing starts at $29/user per month.
23. noCRM
Who is it for?
noCRM (formally called “You Don’t Need A CRM!”) is based on the concept that your sales are always generated from leads. It runs directly from your browser, providing sharing and collaboration. You can copy and paste information from spreadsheets and business cards, integrate Google apps, and monitor your pipeline on mobile or desktop.
Why is it awesome?
- It’s browser-based, so it’s easy to use.
- Generating leads is the primary purpose.
- Mobile accessible and user-friendly.
- Provides the opportunity for team sharing and collaboration.
How much does it cost?
Pricing starts at $27/user per month.