Simple CRM system

The Top 10 Simple CRM Systems for Startups & Solopreneurs of 2023

Your name is Joe.

Congratulations, Joe, you’ve started your own company. You’re a one-person sales team, customer support team, and hr/accounting/billing/IT department.

You’re a solopreneur — and you wear a lot of hats.

You need sales, so you create a spreadsheet with family and friends to contact. You ask yourself: “Do I need a CRM system?” You think: “I don’t have time, and money is tight.”

You start networking and develop a pipeline of leads, sales, and customers. Your book of business grows, and so does your spreadsheet.

You hire your brother, Jim. On his first day, he incorrectly saves your spreadsheet. You start missing opportunities to convert leads and upsell customers.  You think, “Okay, I need a simple CRM system that’s affordable and easy to set up.”

“I need a simple CRM that’s affordable and easy to set up”

Every entrepreneur

Jim’s not good with Excel, but he’s a mean Googler. After a bit of research, he sends you a list of the simplest CRM systems on the market, perfect for your needs and your budget. Business improves. You give Jim a raise.

Here is Jim’s list of simple CRM systems:

less annoying crm

1. Less Annoying CRM

Less Annoying CRM is your customer relationship management system when you know what you’re doing and understand what you need. If you’re a busy entrepreneur who doesn’t have time for bells and whistles, Less Annoying CRM is the right choice. It’s lean, mean, and has the features you need to get more customers fast.

Why it’s awesome:

  • User-friendly, easy to use, and simple to set up
  • Manages customer relationships, marketing, and pipelines
  • Efficient and fast with no unnecessary additions
  • Straightforward affordable pricing

How much does it cost?

Their pricing is like their CRM, simple and less annoying. Unlimited contacts, no commitment. Just $10/user per month.


2. Nimble

Awarded PC Magazine’s “Editors’ Choice,” Nimble is a simple, web-based platform that combines your communication, calendar, contacts, collaboration, and more to build easy-to-navigate functionality for your business. Nimble is designed to help you build stronger customer relationships by providing better customer insights and actionable data.

Why it’s awesome

It’s easy to use and simple to set up with all the features you need:

  • Contact Management
  • Social Listening
  • Insights
  • Unified Inbox
  • Sales & Marketing
  • Activity Management
  • Apps Marketplace
  • Brings together insights, organization, and management

How much does it cost?

Pricing is $25 per user per month.


3. Pipeline

Pipeline makes your sales pipeline pop onscreen. It gives you easy-to-manage data, provides a daily snapshot, and lets you micromanage every deal the way you want. It even provides real-time status updates and information for each deal, making your life easier and your business more successful.

Why it’s awesome

  • Easy-to-read 3D charts in the sales dashboard
  • Daily pipeline snapshot to simplify your business metrics
  • Everything about your deals in one place
  • You can view real-time deal status updates

How much does it cost?

Pipeline starts at just $25/per user per month.

Business Tool: Zoho CRM

4. Zoho

Zoho CRM helps businesses improve existing customer relationships and acquire new customers faster. It combines your sales, marketing, and customer support activities and streamlines your process, procedures, and people in one easy-to-use platform.

Why it’s awesome

Zoho gives you all the tools you need to: 

  • Build a lasting relationship with your leads and customers and make them your fans.
  • Make the most of every business opportunity, sign deals on the fly, and drive revenue easily.
  • List all contacts and deals associated with one organization and manage them faster.

How much does it cost?

Zoho starts at just $14/per user per month


5. Insightly

If your customers feel poorly treated, they’ll leave you. And that’s where Insightly comes in. It gives you everything you need to build a complete view of your customers across the entire buying experience, and deliver precisely what they want — from the first “hello” and beyond.

Why it’s awesome

Insightly allows you to:

  • Create engaging customer journeys and grow the pipeline
  • Centralize your customer data and close more deals
  • Elevate your support, exceed customer expectations
  • Stay connected to the apps you already use

How much does it cost?

Pricing starts at $29/per user per month.


6. Close

Close is the best CRM for small business owners who want to close more deals. And if you’re a remote team who needs to scale without overpaying for complicated enterprise sales software, you’ve found the right tool. What makes Close different? It’s a powerful CRM simplified. 

Why it’s awesome

Close lets you email, call and text your leads without add-ons.

How much does it cost?

Pricing starts at $29/per user per month.

bullhorn simple crm

7. Bullhorn

BULLHORN CRM offers a customer relationship management program called PULSE, which mines information from email activity to determine the strength of customer relationships. Along with activity tracking, sales automation, and a handy mobile CRM, BULLHORN integrates all your technology into your business relationships and all your customers into your business.

How Much Does It Cost?

BULLHORN CRM offers three pricing categories: Enterprise (most effective), Corporate, and Team. Pricing will vary depending on your business size and individual needs.

Why It’s Awesome:

  • Offers a mobile CRM app
  • Utilizes PULSE for maximum customer relationship tracking and building
  • Automated sales and marketing tools
  • Business intelligence and reporting are easily accessible


8. Nutshell

Nutshell is a crazy powerful tool that can work for businesses ranging from one person to global teams.

The platform’s cloud-based software makes it easy for anyone on your team to update project info virtually. This option is beneficial for salespeople.

Why it’s awesome

Nutshell allows you to manage multiple sales pipelines, which can be useful for customers who purchase more than one product.

How much does it cost?

Pricing starts at $22/per user per month.


9. noCRM

Unlike other CRMs focused on data collection and management, is an action-based lead management tool designed to help your sales team with their primary goal: convert prospects into customers.

Why it’s awesome

  • Less data entry to boost sales reps’ usage of the tool daily and ensure all leads are in your pipeline.
  • There’s always the following action to complete with every lead to shorten your sales cycle and win more deals.
  • Provide managers with critical reports and collaboration features to build the best sales team.

How much does it cost?

Pricing starts at $12/per user per month.


10. OnePageCRM

With user experience in mind, OnePageCRM is a sales-focused CRM. Its features focus on lead capturing, sales management, and sales forecasting using a unique GTD-based (Get Things Done) design.

Why is it awesome?

With OnePageCRM, you’ll always know what needs to be done next. You don’t have to try and memorize everything about a prospect. OnePageCRM does it for you.

No more stress and feeling overwhelmed.

How much does it cost?

Pricing starts at $9.95/per user per month.

ebook cta

Editor’s Note: Want more handpicked content to help you build your business? Subscribe to our monthly newsletter.