Shrewd marketers and busy small business owners split into two camps regarding new social platforms: “Here’s a platform that could help me reach new customers.” or “Here’s another social media platform that’ll take up too much time.” Fortunately for both camps, Nextdoor makes reaching customers super easy. Here’s what you
Some business “experts” say working on taglines, logos, and other branded items wastes time — something you can worry about later. As a startup, you have limited time and resources and should focus on stuff that directly drives revenue. We disagree. Focusing on branding from the first day you open
Starting as a new franchisee might seem like a shortcut to success, thanks to the backing of an established brand. However, the real challenge is gearing up to launch, manage, and grow your business independently. In this venture, the right support system is crucial. You need a team that shares
Bootstrapping a startup isn’t easy. And even if you’re lucky enough to secure some funding, resources are scarce. There’s a lot to get done, and everyone on your team is wearing multiple hats. The first thing you need to figure out is communication. In other words, where will your new business
Cash flow management is one of the most crucial elements of a successful business. Many people mistake cash flow for profit. They are two separate concepts but closely related — cash flow management deeply impacts a company’s profitability. Cash flow refers to the difference between the money coming into your
As a startup founder and small business owner, you can’t afford to take your time filling your sales pipeline. You need leads and customers now so you can begin generating a return on investment (ROI) right away. But how can you scale customer acquisition quickly without hiring a huge sales
The Internet has opened new doors for businesses everywhere. It’s made it easier to penetrate new markets and reach customers worldwide. However, there is a dark side to all this, which concerns your reputation. Regardless of size (from startups to huge corporations), your reputation is your band and needs fierce
One of the challenges that construction firms face is project coordination across multiple job sites. As the construction industry transitions from traditional to digital, many companies are looking to maximize the use of new construction technology to address this issue. Using cloud technology, modern construction companies can access required project
In 2009, Google launched Google Voice, a free voice messaging service for Google users. The service was designed to be a free alternative to a phone plan, targeting both upstart businesses and low-income users that needed a viable way to communicate without committing to a long-term contract. Google Voice was
Regardless of how modest your launch, if you start a business, you need a professional website to attract customers. Even brick and mortar shops need a website so their customers can find them. People use iPhones, not phonebooks. So, where do you start? You could go the route 1 in 5
Communication between employees and managers is crucial to your organization’s success. If it is not transparent enough, it may harm employee morale and productivity. Knowing your company does not support their needs, goals, and ideas, employee morale will not perform at their best. Precisely because of that, you need to
Today, with the rising awareness of our impact on the planet, more people than ever before are taking an interest in their trash. Whether it’s separating recyclables into the right boxes, cutting down on single-use plastics, or cleaning up a local beach, waste management and recycling are hot topics. That’s
