As a small business, email marketing is one of the best ways to keep your customers, or potential customers, up to date on what’s going on with your business. It’s easy to use, it’s inexpensive, and it can bring in a potentially large ROI. Statistics show that for every $1
The entrepreneurial landscape is changing. Today, if you want to build and manage a company, you don’t necessarily need a brick-and-mortar office or a store where you can sell physical goods. These days, everything is becoming increasingly mobile and flexible, thanks to the growth of cloud-based software, and the possibilities
As a business owner living in a digital age, it might seem needlessly complicated, cumbersome, and financially-taxing to invest any amount of time or money in offline marketing tactics. After all, did the digital revolution not make it abundantly clear that customers and global audiences want to consume digital content
Trademarks are key brand assets for every business. Your customers associate them with your company and its reputation and they help distinguish your products and services from your competitors in a crowded marketplace. For startups, it’s important to establish and protect your trademarks right from the beginning. Otherwise, you risk
Brand voice will always be in the spotlight of every modern business today. Marketers do their best to ensure consistency across all channels, sales crews try to use the language that best depicts your brand’s values, and customer support teams are always on the lookout for better ways to impress
The digital revolution has opened many lucrative doors into the entrepreneurial world in recent years. To go digital means to create a global company without physically expanding into foreign markets, to work with clients from all around the world without leaving your town, your office, or even your living room.
In the modern digital world, search engine optimization is the way to better brand awareness and recognition, and business growth in general. Now, while launching a WordPress site can be a quick and easy task nowadays, optimizing to rank well certainly takes skill and experience. After all, it’s the little
Being a solopreneur isn’t an easy task — everything falls on your shoulders, and it’s difficult to know which elements deserve your attention and might grow your business. In some industries, appearance matters more than others. Design is one of those areas that’s easy to overlook as a solo business
A few years ago, you could get away with opening a bunch of social media accounts and publishing content occasionally. Today, building your social media presence on the fly is not possible. The way brands use social networks has changed. They focus their social media content more on building stronger
Mastering email marketing and implementing the right email tools should be a part of every startup’s growth strategy. Email marketing is extremely important at every stage of the sales funnel whether you’re building awareness, nurturing leads, onboarding users or supporting current customers. Using the right email marketing software can feed
Whether you sell cupcakes or SaaS, or sassy cupcakes, your new business needs a professional looking website. And if you’re like most startups, you don’t have a ton of money or time to spend fiddling with a complicated website builder. With all the options out there, choosing the right provider
So you’re a startup, but where to begin? Wherever your business idea came from isn’t really important anymore. What matters most is that it’s alive, it exists, and now it’s your job to make it grow. Already you’re doing something right, maybe even lots of things right. Your customers can’t
