TOOLS YOU NEED TO
START, RUN, AND GROW
YOUR OWN BUSINESS
March 22, 2020
A press kit is a mini portfolio that contains a professional representation of your business and it’s brand assets. Traditionally, press kits were sent to media outlets for promotional and PR opportunities. But today, businesses have digitized their press kits and make them accessible to the public on their website’s press page. For startups especially, […]
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March 20, 2020
Can you say flexibility? It’s why WordPress is the only platform I use to design websites; it’s the best! With WordPress, you automatically get the freedom and flexibility you need to do anything and everything with your startup website. Want to save time, money and aggravation by using the best tools the first time? Then […]
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March 19, 2020
Upselling is the process of persuading a customer to upgrade their product or purchase a more expensive one while cross-selling is getting customers to purchase more products at the point of sale. There are multiple benefits of upselling and cross-selling in ecommerce. Surveys say that up to 95% of revenue stems from renewals and product […]
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March 18, 2020
We’ve heard it over and over again: Remote work is the future. And what a bright future it is! Providing the option to allow workers to work remotely can lead to increased productivity as well as lower stress levels. (Source) Not to mention that letting a single person work from home saves the […]
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March 17, 2020
Whether you’re a digital marketer or a small business owner you understand the business case for content marketing. However, if you’re like me, you get bogged down trying to sift through all the fluff articles on inbound marketing techniques and quick-win digital marketing hacks. So, if you’re looking to cut through the B.S. with actionable content […]
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March 4, 2020
Content marketing is an effective way to grow your brand and acquire customers. The real challenge is choosing the right content marketing tools to support your strategy without breaking the bank. Do they exist? Yes, and this article takes a deep dive into some of the most effective tools for creating content that drives qualified […]
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February 13, 2020
Say you are thinking about purchasing a new watch. Not wanting to get ripped off, you have already compared brand prices and determined how much you are willing to spend. Then, you see an Instagram ad informing you about massive discounts at a local watch store. They are expiring tomorrow. FOMO is now triggering your […]
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February 10, 2020
How do you compete against well-established competitors with bigger budgets and virtually unlimited resources? Focus on marketing channels where it’s not about how much you spend, it’s all about the work you put into it. Marketing doesn’t have to be expensive in order for it to be effective. There are several low-cost marketing strategies that […]
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February 5, 2020
Bootstrapping a startup isn’t easy. And even if you’re lucking enough to secure some funding, resources are scarce. There’s a lot to get done and everyone on your team is wearing multiple hats. The first thing you need to figure out is communication. In other words, where is your new business going to be located and […]
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February 1, 2020
Today companies both large and small are investing in eCommerce. It’s hard to find even a primarily brick-and-mortar store that doesn’t have an online presence. But in many ways the Internet is still like the Wild West, there are tons of individuals seeking to rob others. And just like bandits of the past, modern hackers […]
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