TOOLS YOU NEED TO
START, RUN, AND GROW
YOUR OWN BUSINESS
September 4, 2019
As a startup trying to establish a reputation and develop a brand, the first impression your customers have of your business means everything. If you want to grow, you have to create a customer service experience that builds customer loyalty. The first step is setting customer expectations at the sales and marketing level. That’s the easy […]
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September 1, 2019
Humans are inherently visual creatures, and while they might love reading through your amazing blogs and social media posts, the truth is that visual media will always be more appealing to the modern customer. After all, why bother reading through a lengthy article if you can watch an entertaining video instead? Hey, no need to scroll, […]
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August 20, 2019
A press kit is a mini portfolio that contains a professional representation of your business and it’s brand assets. Traditionally, press kits were sent to media outlets for promotional and PR opportunities. But today, businesses have digitized their press kits and make them accessible to the public on their website’s press page. For startups especially, […]
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August 18, 2019
Coming up with a good name for your startup is both an objective and subjective exercise. The right name can be the foundation from which you build a loveable brand and company. The wrong name, however, cannot only fail to resonate with customers, but it can also result in challenging branding issues or even worse, […]
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August 8, 2019
Time runs differently for startups. Entrepreneurs and their teams feel like they’re in a warped dimension where there aren’t enough hours in the day, and months just fly by. And yet, the work keeps piling up, and no one can help but think they’re constantly wasting time. With so much on your plate, things like […]
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August 7, 2019
Whether you’re a digital marketer or a small business owner you understand the business case for content marketing. However, if you’re like me, you get bogged down trying to sift through all the fluff articles on inbound marketing techniques and quick-win digital marketing hacks. So, if you’re looking to cut through the B.S. with actionable content […]
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August 6, 2019
The fastest way to grow your business is to build a lovable brand. Why? Because when customers love your company they churn less and refer more. But building a loveable business isn’t easy. To be successful, you have to get every aspect of your customer experience right, from sales and marketing to customer service and product […]
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July 29, 2019
The truth about search engine optimization (SEO) is that once you’ve accounted for basic on-page SEO, there is no quick fix. No simple hacks. No short cuts. Your return on the time you invest in SEO is directly proportional to the amount of effort you put in. If you want faster results you have to boost […]
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July 26, 2019
Developing an engaging website for your new business is crucial in today’s eCommerce-driven world. But how do you ensure your site doesn’t get lost in the over 1.8 billion websites in cyberspace? You use the right online marketing tools to drive people to your site. There are several digital marketing tools available to help your […]
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July 26, 2019
Whether it’s turning that pet grooming side hustle into a full-time gig or it’s creating a dating app for seniors, starting a business is a thrilling experience for any first-time entrepreneur. But while creating your company logo and hiring your first employee is certainly fun, starting a business also comes with some less-than-exciting responsibilities. Namely, […]
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