How to build a badass website

How To Build A Badass Business Website w/ No Money or Skills: The Ultimate 2025 Guide

Your website is your most powerful business tool — your storefront, first impression, and 24/7 salesperson. But here’s the thing: a badass website doesn’t need to drain your bank account or take a team of developers. 

Whether you bootstrap it with DIY tools or invest in a pro designer, you can build a site that looks incredible and delivers real results.

This guide is your roadmap to making that happen, no matter your budget or skill set. We’ve got you covered, from picking the right website builder to hiring a designer. We’ll give you actionable advice so you can decide whether to roll up your sleeves and go DIY or call in the pros. 

Plus, we’ll show you what mistakes to avoid so your site doesn’t just look good — it works for your business.

Ready to build a more badass site than a monster truck tearing up the competition? 

Let’s get to it.


Table of Contents


What is a Badass Business Website?

A badass business website doesn’t just sit there looking pretty — it’s a workhorse that delivers. It’s built with purpose, fusing slick design, smart content, and seamless functionality to crush your business goals. Whether you’re out to snag leads, boost sales, or create a fanbase that sticks, a badass website is the engine that drives it all.

So, what does it take to make your website truly badass?

Let’s break down the key elements.

⌁Nail Your Brand Messaging

Your website should communicate your brand’s identity clearly, so visitors instantly understand who you are and why you matter. Every element, from your logo to your tone of voice, should be consistent and on-brand.

  • Example 1: A health and wellness brand should feature calming colors, clear product messaging, and a tone that reassures and informs visitors about the benefits of its offerings.
  • Example 2: A tech startup might communicate innovation using modern fonts, sharp copy, and a sleek design while reinforcing the brand’s mission to solve specific problems for its target audience.

⌁Focus on User Experience (UX)

Great user experience (UX) is at the heart of any badass website. If your visitors can easily find what they’re looking for and navigate your site without frustration, you’re already ahead of the competition.

  • Example 1: An e-commerce site with a streamlined checkout process, minimal steps, and clear shipping information makes it easy for customers to complete a purchase quickly.
  • Example 2: A service business website that offers easy appointment scheduling directly from the homepage makes it simple for users to book without extra clicks or complications.

⌁Optimize for Mobile First

With most users browsing on mobile devices, a website must look and work perfectly on smartphones and tablets. A mobile-first approach ensures your site is built for smaller screens without compromising functionality.

  • Example 1: A restaurant website with a responsive design that allows users to view the menu, make reservations, and find directions — all without pinching and zooming — creates a seamless mobile experience.
  • Example 2: A real estate agent’s website that features quick-loading property galleries and an easy-to-use contact form optimized for mobile visitors increases engagement and leads.

⌁Make It Fast & Secure

Website speed and security are non-negotiable. Visitors expect your site to load in seconds, and security features like SSL certificates build trust — especially if you’re handling transactions or sensitive customer data.

  • Example 1: A SaaS company that prioritizes fast-loading pages for product demos and a secure payment portal reassures users they can safely try and buy the service.
  • Example 2: An online store with optimized images and a lightweight site structure that loads quickly, even on mobile networks, ensures a smooth shopping experience and fewer abandoned carts.

⌁Use Clear Calls to Action (CTAs)

Every badass website guides visitors toward specific actions, whether making a purchase, signing up for a newsletter, or contacting your team. Strong, clear CTAs are essential for converting visitors into customers.

  • Example 1: A fitness website with a prominent “Join Now” button for membership sign-ups makes it easy for visitors to get started.
  • Example 2: A marketing agency that strategically places a “Get a Free Consultation” button in multiple site sections encourages users to take the next step in the sales funnel.

⌁Prioritize SEO & Content Strategy

To be truly badass, a website needs to be discoverable. That’s where search engine optimization (SEO) comes in. A strong content strategy optimized for search engines ensures your site ranks well, drives traffic, and reaches the right audience.

  • Example 1: A blog that consistently publishes articles answering common customer questions helps a business rank for essential keywords and positions the brand as an authority in its industry.
  • Example 2: A product page optimized with keyword-rich descriptions, clear headings, and meta tags helps drive organic search traffic and increase visibility.

⌁Showcase Social Proof

People trust other people’s experiences. Displaying testimonials, case studies, and reviews builds credibility and encourages new visitors to trust your brand.

  • Example 1: A consulting firm that features detailed case studies on successful client projects adds legitimacy and gives potential customers confidence in the firm’s expertise.
  • Example 2: A beauty product website that showcases user-generated content, such as customer reviews and Instagram photos, helps build trust and increases conversions.

⌁Ensure Easy Contact Options

Your website should make it effortless for visitors to reach you. Whether through forms, chat, or phone numbers, contact information should always be easy to find.

  • Example 1: A law firm website with a visible contact form on every page makes it easy for prospective clients to get in touch.
  • Example 2: A software company with a live chat option on the homepage enables users to ask questions and get real-time support while browsing.

⌁Track Analytics for Continuous Improvement

A badass website isn’t static. Tracking user behavior and performance through analytics allows you to continuously optimize your site for better conversions, improved user experience, and increased traffic.

  • Example 1: An e-commerce site that tracks where users drop off in the checkout process and adjusts the flow to reduce cart abandonment can improve sales.
  • Example 2: A content-based website that uses heatmaps to identify which page sections get the most attention can tweak its design to keep visitors engaged longer.

How Do You Build a Badass Business Website?

Building a badass business website isn’t about slapping together some text and pretty images — it’s a strategic process that demands focus and planning. Whether you’re rolling up your sleeves with a DIY builder or teaming up with a pro, the key is to follow a clear path that turns your vision into a functional, goal-smashing site.

This section will help you decide whether you’re better off going DIY or hiring a designer. Then, we’ll break down the steps for both approaches so you can build a website that’s just as badass as your business.

⌁Do It Yourself or Hire a Designer

Before starting the website-building process, it’s important to decide whether to build the site yourself using a DIY website builder or hire a professional web designer. Each approach has advantages and challenges.

Let’s go through the pros and cons.

Pros & Cons of a DIY Website

A DIY website can be an excellent option for small businesses with limited budgets or those who enjoy getting hands-on with tech. Platforms like Squarespace, Wix, and WordPress make it easy to build a website, even for beginners.

Pros of a DIY Website:

  • Cost-Effective: It’s typically much cheaper to build a website yourself (a few hundred bucks).
  • Full Control: You have complete creative control over every aspect of the site.
  • Skill Building: You can learn new skills in website building that may help in future projects.

Cons of a DIY Website:

  • Time-Consuming: Building a site takes time, especially if you’re learning as you go.
  • Limited Expertise: Without professional experience, you may face technical or design limitations.
  • Potential Pitfalls: DIY builders have limitations that can lead to issues with functionality or performance.

Pros & Cons of Hiring a Designer

Hiring a web designer might be the better option if your website requires custom features or you don’t have time to build it yourself. Professional designers bring experience, creativity, and technical skills to create a high-quality site tailored to your business.

Pros of Hiring a Designer:

  • Professional Quality: You get a polished, custom site that stands out.
  • Saves Time: Hiring a designer allows you to focus on running your business while they build your site.
  • Custom Solutions: Designers can create complex features and functionalities tailored to your business needs.

Cons of Hiring a Designer:

  • Higher Cost: Hiring a professional designer will cost more than a DIY approach ($3k-$10k).
  • Less Control: You must rely on someone else to execute your vision.
  • Ongoing Dependence: You may need to work with the designer for updates or changes, which could add to future costs.

⌁How a DIY Website Design Process Works

If you’re building your website yourself, the process may seem overwhelming initially, but by breaking it down into stages, you can approach it with clarity and purpose. 

Below, we’ll walk through each stage of the DIY design process, from defining your goals to launching your site and keeping it fresh with ongoing updates.

1. Define Your Website Goals

Before you consider templates or domain names, define your website’s goals. Whether you’re building an e-commerce store, a portfolio, or a blog, understanding your goals will guide the entire process.

  • Key Questions to Ask:
    • Who is your target audience?
    • What action do you want visitors to take (buy a product, book a service, subscribe to a newsletter)?
    • What are your specific business objectives (e.g., increasing leads, showcasing your portfolio)?
  • Example: A freelance writer might want to drive more inquiries by showcasing samples of their work and providing an easy way to contact them.

2. Know Your Brand

Your brand identity should be front and center as you build your website. Think of your brand as a person: what’s its personality? What are its values? Use this to shape your website’s design and voice.

  • Key Steps:
    • Define your brand’s personality. Is it bold, calm, creative, or professional?
    • Make sure your logo, color scheme, and font choices align with this identity.
    • Write a concise brand mission statement that reflects your business values.
  • Example: A wellness brand might use soft, calming colors and a tone that soothes visitors, while a tech startup might focus on bold, clean lines and a futuristic color palette.

3. Understand Your Audience

Understanding your target audience will help you design a site that appeals to them. This involves looking at basic demographics like age, interests, and online behavior and considering what they’re looking for when visiting your site.

  • Key Steps:
    • Identify your audience’s needs and the problems your website solves.
    • Learn where your audience spends their time online.
    • Consider their expectations — do they want fast, easy navigation or in-depth product comparisons?
  • Example: A boutique fashion retailer catering to millennials might focus on visually rich pages, including Instagram integration and easy mobile checkout options.

4. Plan Your Website Structure

Before you start building, map out the structure of your website. Creating a sitemap and planning which pages you need will make the build process smoother and more efficient.

  • Key Steps:
    • Decide which pages you need (e.g., Home, About, Services, Blog, Contact).
    • Create a sitemap that outlines how these pages will link together.
    • Think about the flow of information — how will visitors move from one section to another?
  • Example: A wedding photographer might create a structure that moves visitors from a gallery of past weddings to an easy booking form.

5. Choose the Right Platform & Template

Choosing the right website builder platform is crucial. DIY builders like Squarespace, Wix, and WordPress offer customizable templates, but the right one depends on your needs.

  • Key Steps:
    • Select a website builder that fits your business and technical skills.
    • Browse templates with your brand identity in mind. Do you need an image-heavy site or something simpler and text-driven?
    • Make sure the platform supports mobile responsiveness and integrates essential features (e-commerce, booking systems, blogs).
  • Example: A travel blogger might choose a template highlighting stunning imagery and supporting an engaging blog layout.

6. Add Your Own Content

Your website’s content must resonate with your audience, whether it’s copy, images, or videos. Write clear, compelling copy and use high-quality visuals to tell your brand’s story.

  • Key Steps:
    • Write content that reflects your brand’s voice. Keep it clear, concise, and actionable.
    • Upload high-quality images and videos. Use stock images that match your brand if you don’t have your own.
    • Add essential pages like “About” and “Contact” to build credibility and trust.
  • Example: A small business owner might use its “About” page to tell the story behind its brand, showcasing images of its team and workspace.

7. Focus on User Experience (UX)

Make sure your website is easy to navigate and works well on any device. A seamless user experience will keep visitors engaged and increase the chances they take the actions you want.

  • Key Steps:
    • Ensure your site loads quickly and is mobile-friendly.
    • Organize pages in a way that makes sense to users. Keep navigation simple.
    • Use clear Calls to Action (CTAs) like “Buy Now” or “Contact Us” to guide visitors.
  • Example: An online course provider might use an easy-to-navigate homepage with clear “Enroll Now” buttons that direct visitors to course pages.

8. Launch & Spread the Word

Once your website is live, the next step is to spread the word and get visitors to your site. Use social media, email marketing, and SEO to increase traffic and maintain momentum.

  • Key Steps:
    • Share your website on social media and include links in your profiles.
    • Set up email campaigns to engage customers with news or offers.
    • Improve your SEO by optimizing content with relevant keywords, meta descriptions, and alt tags.
  • Example: A small bakery might use Instagram to share photos of new products with direct links to their online ordering system.

9. Keep Your Website Updated

Launching your website is only the beginning. Regularly update your site with fresh content, new features, and improved design elements to keep visitors coming back.

  • Key Steps:
    • Add new blog posts, portfolio pieces, or product pages regularly.
    • Use analytics to monitor performance and make improvements where necessary.
    • Update images, testimonials, and any other dynamic content to keep your site feeling fresh.
  • Example: A lifestyle blogger might regularly update their blog with new posts, photos, and links to related social media content.
How To Build A Website With A Designer

⌁How a Professional Website Design Process Works

If you hire a professional designer, the process involves collaboration and expertise at every step. While a DIY approach puts the responsibility on you, working with a designer lets you focus on your vision while they handle the technical and creative execution. 

Here’s how the professional website design process unfolds:

1. Define Your Brand Identity

Your designer will help translate your brand’s personality into visual elements like the logo, colors, and fonts. This collaborative effort ensures your brand identity is communicated from the start.

  • Collaborative Steps:
    • Designer’s Role: The designer creates mockups of your logo, selects color palettes, and recommends typography to match your brand’s personality.
    • Your Input: You’ll provide feedback on the initial designs to fine-tune the brand messaging and ensure it reflects your business goals.
  • Example: A yoga studio might work with a designer to create a calming, minimalist logo and soft color palette that expresses their clients’ desire for relaxation and balance.

2. Align Website Goals & User Experience (UX)

Your designer will guide the development of your website’s purpose and how users will experience it. This involves focusing on who your target audience is and how they will interact with the website.

  • Collaborative Steps:
    • Designer’s Role: The designer will suggest layouts and features that enhance the user experience (UX), ensuring an intuitive flow that supports your business goals.
    • Your Input: You’ll clarify your goals, such as generating more leads or driving e-commerce sales, and review the designer’s proposed user journey.
  • Example: A consulting firm might collaborate with the designer to create a website with a clear flow from services to a contact form, helping users easily book a consultation.

3. Plan Your Website Structure & Technology

The designer will plan the sitemap and choose the best technology to ensure the website is mobile-optimized, fast, and secure. You’ll provide input on the layout and necessary features.

  • Collaborative Steps:
    • Designer’s Role: The designer will create a detailed sitemap, decide on the CMS (e.g., WordPress or custom coding), and plan for mobile responsiveness and security.
    • Your Input: You’ll review and approve the structure and features to ensure it supports your business, such as an e-commerce store or blog.
  • Example: A coffee shop might work with a designer to set up an online store and integrate a mobile-friendly loyalty program into the website’s structure.

4. Collaborate on Visual Design & User Flow

Your designer will create mockups for the website’s overall look and feel, ensuring that every element, from the homepage to the CTAs, aligns with your brand’s identity and business goals.

  • Collaborative Steps:
    • Designer’s Role: The designer creates mockups that balance aesthetics with usability, ensuring clear calls to action (CTAs) are strategically placed to guide users.
    • Your Input: You’ll review the visual style and CTAs, ensuring they align with your business needs, whether promoting a product or driving newsletter sign-ups.
  • Example: A fitness coach might work with the designer to design a sleek homepage with prominent “Sign Up” buttons that link directly to a membership registration page.

5. Create & Optimize Content

During this stage, the designer helps integrate SEO-optimized content, high-quality visuals, and testimonials to effectively convey your brand’s message.

  • Collaborative Steps:
    • Designer’s Role: The designer will recommend how to present content for maximum impact, ensuring SEO optimization and effective use of social proof like testimonials.
    • Your Input: You’ll provide the content or review any copy, images, or videos to ensure they reflect your brand and messaging.
  • Example: A software company might provide case studies that the designer integrates into the site, using testimonials and product images to build trust and credibility.

6. Develop the Website

The designer will handle the technical development of your site, ensuring that all features, such as contact forms, databases, and content management systems (CMS), function properly.

  • Collaborative Steps:
    • Designer’s Role: The designer codes the site, sets up the CMS, and integrates necessary features like contact forms and live chat.
    • Your Input: You’ll provide your contact details and ensure any special features, such as booking systems or email signup forms, are easily accessible.
  • Example: A real estate agent might work with the designer to ensure a seamless contact process, including a “Request Info” form that automatically sends leads to their CRM.

7. Test the Website 

Before the website goes live, the designer will thoroughly test it to ensure it loads quickly, works seamlessly across devices, and has no bugs or errors. You’ll review these results and provide final approval.

  • Collaborative Steps:
    • Designer’s Role: The designer will test the website for speed, browser compatibility, and technical issues.
    • Your Input: You’ll review the test results, provide feedback, and suggest any changes before the official launch.
  • Example: A travel blogger might collaborate with the designer to ensure their site’s photo galleries load quickly on mobile devices and all affiliate links work properly.

8. Launch & Monitor 

Once the site is live, the designer helps monitor performance and makes improvements based on analytics. This collaborative process ensures that your site continues to perform optimally after launch.

  • Collaborative Steps:
    • Designer’s Role: The designer will set up and monitor analytics tools, ensuring the site performs well and any bugs are fixed post-launch.
    • Your Input: You’ll review performance data and provide feedback on how the website aligns with your business goals, such as generating leads or driving conversions.
  • Example: A bakery might work with a designer post-launch to adjust product pages based on which items are most popular with users, refining the site for better conversions.

⌁Key Takeaways: DIY Website Design Process

  • Full Creative Control: When you design your website yourself, you have complete control over every element — from layout to content. You’re in the driver’s seat, making all the decisions based on your vision.
  • Cost-Effective: DIY website builders like Squarespace, Wix, and WordPress offer affordable solutions, making this process more budget-friendly, especially for small businesses and startups.
  • Skill Building: Designing a site on your own allows you to learn valuable technical skills, such as SEO, content management, and basic design principles. You’ll gain a better understanding of how websites function.
  • Time-Consuming: While budget-friendly, the DIY process is time-intensive. You’ll need to invest significant time learning the platform, customizing templates, and troubleshooting technical issues.
  • Limited Expertise: While you may have the creativity and vision, you might lack the technical expertise or design skills to implement more complex features or highly customized layouts.

⌁Key Takeaways: Professional Website Design Process 

  • Expertise & Customization: Working with a designer means you get access to professional expertise in both design and functionality. This leads to a fully customized site that is optimized for performance, UX, and business goals.
  • Collaboration & Feedback: The process is highly collaborative, allowing you to focus on big-picture goals and brand identity while the designer handles the technical and creative execution. You provide input and feedback, ensuring the site aligns with your vision.
  • Saves Time: Hiring a designer frees your time to focus on other business areas. The designer manages the technical aspects like coding, SEO optimization, and mobile responsiveness, allowing for a smoother, quicker build.
  • Higher Cost: The downside to working with a designer is the higher upfront cost. However, this investment can lead to a higher-quality, scalable website that generates better results for your business.
  • Ongoing Support: After launch, your designer will continue to provide support and make improvements based on analytics and user feedback. This ongoing optimization helps ensure the site remains effective as your business grows.

⌁Why They’re Different 

  • Control vs. Expertise: The DIY approach gives you full control but requires you to learn everything yourself, while the professional design process provides expert input, leading to a more polished result with less hands-on work from you.
  • Budget vs. Time: DIY websites are more affordable but require a significant time investment, whereas hiring a designer is more expensive but saves time and ensures the site is developed faster.
  • Customization: DIY builders offer templates with limitations, whereas a designer can create a fully custom site tailored to your specific needs, both in design and functionality.
  • Post-Launch Support: With a DIY site, ongoing maintenance and updates are entirely your responsibility. With a professional designer, post-launch support is typically part of the package, helping your site stay current and perform well.

Choosing The Right DIY Website Builder

Picking the right DIY website builder is a game-changer for getting your site up and running. Whether you’re after a quick, hassle-free setup or looking for more flexibility to fine-tune every detail, a builder fits your style and budget. 

Below, we break down two main types of DIY builders — turnkey and flexible — and discuss the pros, cons, and top picks for each. 

Let’s get you building.

⌁Turnkey DIY Builders

Turnkey DIY builders are perfect for those who want a simple, all-inclusive solution for building their website. These platforms provide everything you need — domain registration, hosting, templates, and built-in features — so you don’t have to worry about sourcing different services or setting up multiple tools. It’s a hassle-free way to get your website up and running quickly.

Pros of Turnkey Builders:
  • All-in-One Convenience: Domain registration, hosting, templates, and website tools are bundled.
  • Simple Setup: Ideal for beginners, requiring no coding knowledge or technical setup.
  • Professional Templates: Beautifully designed templates make it easy to create a polished website.
Cons of Turnkey Builders:
  • Limited Customization: While templates are sleek, the ability to customize or add unique features is often limited.
  • Less Scalability: These platforms are great for small to medium-sized websites but may become restrictive for large, complex websites.
Best Turnkey DIY Builders
Squarespace website and online store builder
1. Squarespace
  • Who It’s For: Squarespace is perfect for individuals or small businesses looking for visually stunning, minimalist websites. It’s ideal for creatives, bloggers, photographers, and small businesses.
  • Key Features: Professionally designed templates, easy-to-use drag-and-drop interface, built-in SEO tools, and an e-commerce platform.
  • Starting Cost: $16/month
  • Why Choose It: Squarespace shines when you need a sleek, professional-looking website with minimal setup and maintenance.
wix eCommerce website platform
2. Wix
  • Who It’s For: Business owners or individuals who want more design flexibility than Squarespace offers. Wix’s drag-and-drop editor allows users to place elements anywhere on the page.
  • Key Features: Fully customizable templates, a flexible drag-and-drop interface, built-in SEO tools, and e-commerce capabilities.
  • Starting Cost: $17/month
  • Why Choose It: Wix is perfect for those who want creative control but still need an easy-to-use platform without coding.
shopify
3. Shopify
  • Who It’s For: E-commerce businesses of all sizes. Shopify is a go-to choice for online retailers looking to scale their businesses.
  • Key Features: Robust e-commerce tools, mobile-optimized designs, multiple payment gateway options, and scalability.
  • Starting Cost: $29/month
  • Why Choose It: If you’re serious about selling online and need a platform that can grow with your business, Shopify is an excellent choice.
⌁Flexible DIY Builders

For those who need more control and customization, flexible DIY builders like WordPress and Webflow offer extensive capabilities. These platforms allow you to build a site that can evolve with your business, offering more customization options, integrations, and plugins.

 However, with greater flexibility comes more responsibility — you’ll need to manage hosting, domain registration, and potentially more technical aspects.

Pros of Flexible Builders:
  • Maximum Customization: You have full control over your site’s design, features, and functionality.
  • Scalable: These platforms are ideal for websites that need to grow or have complex requirements.
  • Vast Plugin Libraries: You can integrate a wide range of third-party tools and plugins to extend your website’s functionality.
Cons of Flexible Builders:
  • More Setup Required: You’ll need to handle domain registration, hosting, and plugin installations, which can be more complex than turnkey builders.
  • Technical Knowledge Needed: While you don’t necessarily need to code, a basic understanding of web development helps when setting up a site on these platforms.
Best Flexible DIY Builders
WordPress Logo
1. WordPress
  • Who It’s For: Bloggers, content creators, and businesses that want full customization and control over their websites. WordPress is the most popular CMS, offering an extensive library of themes and plugins.
  • Key Features: Thousands of customizable themes, powerful plugin ecosystem, advanced SEO tools, and strong community support.
  • Starting Cost: $4/month (WordPress.com), but hosting and premium themes/plugins will increase the cost.
  • Why Choose It: WordPress is perfect for those needing a highly flexible platform to support everything from a personal blog to a large e-commerce site.
Webflow Logo
2. Webflow
  • Who It’s For: Designers and businesses that want a visually stunning, highly customizable website without needing to code. Webflow offers a no-code interface with advanced design capabilities.
  • Key Features: Drag-and-drop design interface, fully customizable layouts, advanced animation and interaction tools, built-in SEO capabilities.
  • Starting Cost: $14/month
  • Why Choose It: Webflow gives designers and creative professionals total freedom over website design, making it perfect for startups and agencies that need highly customized, dynamic sites.
ghost Logo
3. Ghost
  • Who It’s For: Content creators and publishers need a streamlined platform that integrates publishing with audience-building tools like newsletters.
  • Key Features: Simple, minimalist design interface, built-in email newsletters, membership site options, and SEO tools.
  • Starting Cost: $10/month
  • Why Choose It: Ghost is ideal for bloggers, writers, and digital publishers who want a simple yet powerful content creation and distribution platform.

⌁A Special Note About WordPress

WordPress isn’t just another content management system (CMS) — it powers over 40% of the websites on the Internet. Its popularity comes from its unmatched flexibility and endless customization possibilities.

Whether you’re launching a blog, e-commerce store, or portfolio site, WordPress hands you all the no-code tools you need to make your website uniquely yours. Thanks to its vast library of plugins, themes, and integrations, we’re talking limitless options.

Here’s the catch: With all that freedom comes a more complex setup process than more straightforward, all-in-one builders like Squarespace.

Nonetheless, WordPress remains the most popular website builder of all time. So, let’s break down the exact DIY steps to set it up.

How To Set Up A WordPress Site

Step #1: Purchase a Domain

  • Secure a domain name for your site using a domain registrar like GoDaddy, Namecheap, or Domain.com.
  • Hosting providers (see step 2) often offer domain registration with hosting plans and vice versa.

Step #2: Choose a Hosting Provider

  • WordPress requires separate hosting.
  • Popular options include Bluehost, Hostinger, HostGator, and GoDaddy, which offer WordPress-specific hosting plans to streamline the setup.

Step #3: Install WordPress

  • Use one-click WordPress installation offered by most hosting providers.
  • Alternatively, download WordPress from wordpress.org and install it manually.

Step #4: Select a Theme

  • Browse free themes in WordPress’s built-in theme repository.
  • Purchase premium themes from platforms like ThemeForest or Elegant Themes to elevate your site’s design.

Step #5: Install Essential Plugins

Step #6: Customize Your Site

  • You can customize the layout, colors, fonts, and functionality using the block editor or page builders like Elementor.
  • Even without coding experience, you can create a unique site.

Step #7: Launch Your Website

  • Check your site’s speed with Google PageSpeed Insights to ensure fast load times and a smooth user experience.
  • Test your site across devices to ensure it’s mobile-friendly.

Need Help?

No worries. If you run into trouble with your WordPress site, here are some companies that offer support:

  • WP Buffs: Provides 24/7 WordPress management, including security, backups, and troubleshooting.
  • Sitecare: Offers ongoing maintenance, performance optimization, and security.
  • WP Fix It: Offers quick, one-time fixes and support plans for more complex issues.

⌁How Do You Choose?

Depending on your goals, technical skills, and customization needs, you can choose between a turnkey or flexible DIY website builder.

Turnkey builders like Squarespace, Wix, and Shopify offer simplicity and speed for small businesses. In contrast, flexible builders like WordPress, Webflow, and Ghost provide powerful customization options for businesses that need more control and room to grow. 

When deciding which builder is best for you, consider your business needs and how much time you will invest in building and maintaining your site.

My advice? If this is your first time building a website and you’re on a shoestring budget, I’d go with a turnkey site builder.

It won’t be perfect, but it’ll be a good start. Down the road, you can always hire a professional to build what you really need.

Finding & Hiring a Website Designer

The first step in hiring a website designer is choosing between a freelancer and a design agency. Depending on your project’s needs, both have distinct advantages. 

Freelancers typically offer more affordability and flexibility, while agencies provide a broader range of services and often a more strategic approach.

⌁Freelancers vs. Agencies

Choosing between a freelancer and a design agency depends on your website project’s size, complexity, and budget.

  • Freelancers:
    • Offer a more flexible and budget-friendly approach, making them ideal for smaller businesses or simpler websites.
    • Typically work on a one-on-one basis, giving you direct control and communication.
    • Might lack the breadth of skills and resources available at an agency, and ongoing support can be less consistent.
  • Agencies:
    • Offer a full-service approach with a team of professionals capable of handling more complex projects, including designers, developers, and strategists.
    • Often provide additional services like branding, SEO, and digital marketing.
    • Tends to be more expensive but offers a comprehensive solution with ongoing support and scalability for larger websites.

Freelancers:

  • Pros of Freelancers:
    • Cost-Effective: Freelancers charge less than agencies, making them a good fit for smaller projects or startups with limited budgets.
    • Flexible: You can find freelancers who specialize in different areas, allowing you to work directly with someone who understands your specific needs.
    • One-on-One Collaboration: Working with a freelancer often means more direct communication, leading to a highly personalized experience.
  • Cons of Freelancers:
    • Limited Capacity: Freelancers might have limited availability or bandwidth to take on large, complex projects.
    • Fewer Resources: Unlike agencies, freelancers might not offer comprehensive services, such as ongoing support, marketing, or development.

Agencies:

  • Pros of Agencies:
    • Full-Service Support: Agencies typically provide services beyond design, including branding, development, SEO, and ongoing support.
    • Scalability: Agencies have larger teams and more resources, making them well-suited for large projects or businesses looking to scale.
    • Strategic Approach: Agencies often take a holistic approach, considering long-term business goals and marketing strategies alongside design.
  • Cons of Agencies:
    • Higher Costs: Agencies usually charge more than freelancers due to their broader service offering and team size.
    • Less Direct Interaction: With an agency, you may work with a team rather than one individual, making communication less personal.
How To Find a Freelance Designer

⌁Finding a Freelancer

Freelancers are often a more cost-effective solution for businesses looking for custom design work. They provide the flexibility to work directly with a designer, which can lead to faster turnaround times and more personalized service. 

Here are three top platforms for finding talented freelance website designers:

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1. UpWork
  • Overview: UpWork is a vast platform connecting businesses with freelancers across various industries, including web design. You can post a job, receive proposals, and select the best freelancer.
  • Best For: Businesses looking for a broad range of freelancers at varying price points and expertise levels.
  • Pricing: Varies based on the freelancer’s experience, typically starting at $200 for basic websites and increasing for more complex builds.
  • Why Choose UpWork: The platform gives you access to a large pool of web designers, whether you’re looking for someone to build a simple website or a more intricate design.
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2. Toptal
  • Overview: Toptal is known for connecting clients with the top 3% of freelance talent, ensuring high-quality work for your web design needs. The platform carefully vets its freelancers, making it a trusted source for finding skilled professionals.
  • Best For: Businesses needing top-tier freelancers for custom WordPress or complex website projects.
  • Pricing: Rates start at around $60 per hour, and larger projects range from $1,000 to $10,000, depending on complexity.
  • Why Choose Toptal: If you’re looking for a high-end freelancer to deliver a professional and sophisticated website, Toptal is ideal for ensuring quality and expertise.
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3. Freelancer
  • Overview: Freelancer operates similarly to UpWork, allowing you to post projects and receive bids from freelance web designers. You can also run design contests or hire specific freelancers based on their profiles and portfolios.
  • Best For: Businesses seeking a competitive bidding process to find a freelancer within their budget.
  • Pricing: Starts as low as $30 for design contests but varies greatly depending on the project scope.
  • Why Choose Freelancer: Freelancer gives you access to competitive pricing by allowing designers to bid on your project, making it easier to find the best deal while maintaining quality.

⌁Finding an Agency

Hiring a design agency provides a strategic, full-service solution for larger or more complex projects. Agencies typically have teams of experts who can handle everything from design and development to branding and marketing.

Here are five top agencies to consider for your website design needs:

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1. Blue Fern
  • Overview: Blue Fern is a boutique agency run by Sorcha Sayers, specializing in website design and brand identity for businesses of all sizes. The agency’s highly collaborative approach ensures the design aligns with your business’s vision and goals.
  • Best For: Startups and businesses looking for personalized, high-quality website designs that reflect their brand identity.
  • Pricing: Custom pricing based on the project, starting at several thousand dollars.
  • Why Choose Blue Fern: If you’re looking for a hands-on design experience that prioritizes your brand’s identity and message, Blue Fern offers tailored solutions to make your website stand out.
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2. Superside
  • Overview: Superside offers creative services on a subscription model, including website design, branding, and digital experience development. With a dedicated team, Superside ensures fast turnaround times and quality results for businesses needing consistent creative output.
  • Best For: Medium to large businesses needing ongoing creative services, including web design, on a subscription basis.
  • Pricing: Starting at $5,000 per month, tailored based on project volume and complexity.
  • Why Choose Superside: Superside is ideal for businesses that need ongoing design work and value fast, scalable creative services. Their subscription model makes it easy to keep your website and brand materials up to date.
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3. Brolik
  • Overview: Brolik is a full-service branding and marketing agency that specializes in web design for startups and growth-oriented businesses. They provide comprehensive services beyond design, integrating marketing and growth strategies.
  • Best For: Startups seeking a long-term partnership that offers branding, web design, and marketing strategy in one package.
  • Pricing: Pricing is available upon request, generally tailored to businesses looking for comprehensive services over a longer-term partnership.
  • Why Choose Brolik: If you’re looking for a full-service agency that can grow with your business, Brolik’s integrated approach to design and marketing makes it an excellent choice for startups ready to scale.
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4. Codeable
  • Overview: Codeable is a platform dedicated to WordPress experts. It is a great option for businesses looking to hire a developer to build or customize their WordPress site. The platform only works with vetted WordPress developers to ensure high-quality work.
  • Best For: Businesses or individuals who need advanced WordPress customization, development, or ongoing support.
  • Pricing: Codeable offers pre-vetted WordPress developers starting at $70 per hour. Projects can range from a few hundred dollars to several thousand, depending on complexity.
  • Why Choose It: Codeable is ideal for businesses that want peace of mind knowing they are working with experienced, highly skilled WordPress developers.
Squarespace website and online store builder
5. Squarespace Experts
  • Overview: Squarespace Experts is Squarespace’s official platform for connecting users with certified professionals who specialize in Squarespace website builds, customizations, and design work. The experts listed are vetted by Squarespace itself, ensuring a high level of proficiency in the platform.
  • Best For: Businesses looking for a certified professional to design, build, or customize a Squarespace website.
  • Pricing: Prices vary depending on the expert but typically start at $500 for basic sites and increase with more customizations or advanced designs.
  • Why Choose It: Squarespace Experts offers specialized professionals who are deeply familiar with the platform, making it easy for businesses to find someone who can quickly deliver a polished website.

⌁How Do You Choose? 

The choice between hiring a freelancer or an agency depends on what you need. Freelancers are more affordable and flexible, which is great for smaller projects or tight budgets. 

Platforms like UpWork, Toptal, and Freelancer connect you with a range of designers, giving you options that fit your specific needs. However, freelancers might not offer as much ongoing support or handle more complex tasks.

If your project is bigger or you want a full-service solution that covers branding, design, and marketing, agencies like Blue Fern, Superside, or Brolik are better suited. They bring in a team of specialists but come at a higher cost.

Ultimately, it’s about balancing your budget with how much support and expertise you need.

Be a Badass: Take Action

Now that you understand the key elements of building a badass business website, it’s time to turn knowledge into action. Whether you’re tackling this project yourself or hiring a professional designer, it’s essential to have a clear and actionable plan. 

Below, we’ve broken down the step-by-step actions you need to take to get your website live, from setting up a DIY website with Squarespace to working with a professional designer like Blue Fern.

By following these plans, you’ll be on your way to creating a powerful online presence that drives results for your business.

Okay, one step at a time. 

⌁DIY Action Plan (w/ Squarespace)

If you’re building your website yourself using Squarespace, here’s a simple step-by-step guide to get you started:

Step #1: Sign Up for Squarespace

  • Go to Squarespace and sign up for a free 14-day trial to explore the platform and build your site without committing to a plan immediately.
  • No need to purchase anything upfront; explore features before you decide on a plan.

Step #2: Choose a Template

  • Once you sign up, select a professionally designed template that fits your business type (e.g., e-commerce, portfolio, service).
  • You can filter templates by categories like “Professional Services” or “Online Store.”

Step #3: Set Up Your Pages

  • Go to the “Pages” menu on the left sidebar. Add essential pages like Home, About, Services, Blog, and Contact.
  • For e-commerce, add Shop or Products pages. Customize each page using the drag-and-drop editor.

Step #4: Customize Design and Layout

  • Use the editor to modify your chosen template. Squarespace’s drag-and-drop feature makes it easy for beginners, and the smart grid system keeps your elements aligned for a professional look.
  • Update colors, fonts, and sections to match your brand identity. Add Contact Forms, Appointment Scheduling (using Acuity), or E-commerce Products as needed.

Step #5: Add Your Content

  • Add all necessary content, including your business information, product descriptions, images, and blog posts. Use high-quality images and copy to reflect your brand.
  • SEO Tip: Ensure your headings and descriptions include relevant keywords for search engines.

Step #6: Connect a Domain

  • Choose a domain name through Squarespace (free for the first year) or transfer one from another provider. Connect it to your website in the Domain Settings.

Step #7: Set Up E-commerce (If Applicable)

  • If you’re selling products, set up your store. Add product descriptions, pricing, and connect payment gateways like Stripe or PayPal.

Step #8: Optimize for SEO

  • Navigate to the SEO settings on each page to add meta descriptions and optimize titles. Ensure mobile responsiveness is activated by previewing your site on mobile devices.

Step #9: Launch Your Website

  • Once you’ve reviewed everything, upgrade to a paid plan and make your site live. The Business Plan or higher is recommended for advanced features like e-commerce and analytics.

Step #10: Ongoing Maintenance

  • Keep your site updated with fresh content, regularly track performance through Squarespace Analytics, and tweak your SEO settings based on traffic insights.

⌁Designer Action Plan (w/ Blue Fern)

If you prefer to hire a professional designer, follow this plan using Blue Fern:

Step #1: Contact Blue Fern

  • Visit Blue Fern and fill out their contact form or schedule a consultation to discuss your website project. Outline your needs clearly (e.g., e-commerce, branding, specific features).

Step #2: Define Your Brand & Vision

  • Prepare your brand assets, such as your logo, color palette, and any key messaging you want to feature. Blue Fern specializes in aligning design with your brand, so have this info ready.
  • Work with the agency to ensure your vision is communicated during initial meetings.

Step #3: Collaborate on Design Mockups

  • Blue Fern will provide initial design concepts and mockups based on your discussions. Give feedback at each stage to ensure your design reflects your goals.
  • This includes layouts for key pages like Home, About, Services, and Contact.

Step #4: Review Website Features

  • Blue Fern can integrate features such as e-commerce, SEO tools, and appointment booking into your site. Make sure to go over each functionality during the design phase.

Step #5: Monitor Development

  • The agency will develop your site based on the approved design mockups. During the development stages, you will have the opportunity to check progress and offer feedback.

Step #6: Review & Test

  • Before launching, review the site to ensure it functions smoothly on both desktop and mobile. Blue Fern will test for bugs and compatibility across browsers and devices.

Step #7: Launch the Site

  • Once everything is approved, Blue Fern will handle the official launch of your website, ensuring everything is fully operational and connected to your domain.

Step #8: Post-Launch Support

  • Blue Fern offers ongoing support. They can help with updates, SEO improvements, and any new features you want to add as your business grows. Keep in contact for any changes needed post-launch.

⌁Mistakes to Avoid

Building a badass website involves more than just design — it’s about functionality, user experience, and driving real results for your business. 

As you begin this process, avoid these common mistakes that can sabotage your website’s potential and ensure that your site delivers what your visitors need.

Mistake 1: Overloading Your Site

More isn’t always better. Overstuffing your site with too many features — like pop-ups, animations, or plugins — can slow it down and create a cluttered, confusing experience for visitors. A slow or chaotic site will drive people away before they even explore what you offer.

⌁Pro Tip: Focus on the essentials. Only include features directly supporting your business goals and enhancing the user experience. A clean, fast-loading website is always better than one weighed down with unnecessary extras.

Mistake 2: Ignoring Mobile

With most web traffic coming from mobile devices, having a site that isn’t mobile-friendly is a huge mistake. If your site is hard to navigate on a smartphone or tablet, potential customers will leave and head to a competitor.

⌁Pro Tip: Always test your site on mobile devices. Many website builders, including Squarespace, have mobile-first design tools that make this easier. A well-optimized mobile site ensures smooth navigation and fast load times, keeping visitors engaged.

Mistake 3: No SEO

SEO (search engine optimization) is key to helping people find your website. Without optimizing for search engines, you’ll be buried beneath your competitors on Google. SEO helps you reach the right audience, driving organic traffic and increasing visibility.

⌁Pro Tip: Incorporate keywords into your content, use clear headings, and make sure images are optimized for fast load times. If you’re not familiar with SEO, use the built-in SEO tools on platforms like Squarespace or hire a professional for guidance.

Mistake 4: Bad UX

A confusing or frustrating user experience (UX) is one of the fastest ways to lose visitors. A poor UX, whether it’s a convoluted navigation menu, too many distractions, or unclear calls to action, will drive people away.

⌁Pro Tip: Focus on simplicity. Make sure your site is easy to navigate and visitors can find what they need quickly. Organize your pages logically and keep your calls to action clear and visible. A smooth user experience equals happier customers.

Mistake 5: Not Improving

Launching your website isn’t the end of the journey—it’s just the beginning. If you don’t track your website’s performance, you’ll miss out on valuable insights. Understanding how visitors interact with your site helps you improve and grow.

⌁Pro Tip: Use tools like Google Analytics to monitor visitor behavior. This data can help you identify weak spots, such as pages with high bounce rates, so you can make the necessary changes. A badass website is always evolving based on user data.

Mistake 6: Weak CTAs

Your website should guide visitors to take action, whether making a purchase, signing up for a newsletter, or getting in touch with your team. Visitors will leave without engaging if your call-to-actions (CTAs) are weak or hard to find.

⌁Pro Tip: Use strong, clear CTAs on your page. Place them in strategic locations where visitors are most likely to click. For example, a bold “Buy Now” or “Get a Free Consultation” button should be easy to spot.

Mistake 7: Skipping Content Updates

Your website content should stay fresh and relevant. If your blog hasn’t been updated in months, or your product pages are outdated, visitors might assume your business is inactive — or worse, unprofessional.

⌁Pro Tip: Regularly update your content with fresh blog posts, new testimonials, or the latest product releases. Consistent updates not only engage visitors but also help improve your SEO rankings.

Be a Badass Entrepreneur w/ a Badass Website

A badass website is more than just a pretty design — it’s fast, user-friendly, and optimized for search engines. It engages visitors and drives them to take action. 

As an entrepreneur, being a badass means taking ownership of your site, staying proactive, and ensuring it evolves as your business grows.

By avoiding these common mistakes, you’ll create a website that looks great and delivers on its purpose — whether that’s building your brand, generating leads, or growing your customer base. 

Stay focused, track your progress, and remember that a badass website (like a badass entrepreneur) always improves.

You got this.