7 Landing Page & Email List Building Tools

10+ Landing Page & Email List Building Tools For Nontechnical Newbies On A Bootstrapped Budget

Hey, bootstrapped startup founder (with no technical skills). Need a professional landing page for your product, service, or event? One that will allow you to capture email addresses of potential customers?

Guess you better hire somebody?


Hiring a professional web designer every time you need a sales page takes way too much time and money. You can do it yourself — no matter your skill-set or budget.

The following tools allow you to build landing pages in minutes on the cheap. You can customize them with images, videos, fonts, colors, and lead magnets that integrate (just clicks, not code) with your existing tech so they look and work great.

Let’s get started.


Here are 10+ landing page and email list building tools anybody can use on any marketing budget:


capture & convert

1. Capture & Convert


Delivering a swiss army knife of forms to complete a range of marketing goals, Capture & Convert isn’t your traditional email form builder, it comes with 5 widgets for marketers to add to their toolkit:

  • Email to Unlock widget: Use their email widget for your standard email capture (newsletter, etc) or as a means to gate a content upgrade (ebook, checklist, etc).
  • Follow to Unlock widget: Entice visitors to follow you on social media. This is one of the few WP plugins that supports YouTube and Instagram.
  • Share to Unlock widget: You can “lock” a content upgrade behind a widget in exchange for a share on social media.
  • Call to Action widget: If you’re looking to promote a new case study, product or blog post, use this widget to insert a banner into your blog posts to drive traffic to your desired location.
  • Floating widget: This widget sits unobtrusively in the bottom corner of a visitor’s screen. Always in sight, never annoying.

We’re really impressed with how easy it is to use Capture & Convert. You can go from download to live forms in a matter of minutes and there’s no to little learning curve to pick it up.

If you’re looking for something simple and cost-effective (can’t beat free), Capture & Convert is the route to go.



2. Leadpages


Leadpages is an awesome tool for building good-looking landing pages fast and easy. You can choose from over 70 completely-customizable templates and pop them right into any content management system, including WordPress and non-WordPress websites, even Facebook.

One of the slick features of Leadpages is the ability to do your own A/B testing to see which version of your landing page works the best. You get conversion rates, stats, analytics, etc. You’ll basically feel like a marketing genius.

Also, after acquiring the company Drip a few years back, Leadpages has become a truly turnkey marketing automation platform that anyone can use.



3. Thrive Themes


If you’re using a WordPress website then using Thrive Themes might be your best bet. This company builds beautiful WordPress themes and plugins that are highly focused on conversions (i.e., getting subscribers, collecting emails, and capturing leads).

If you want a WordPress site that converts more of your visitors into subscribers and customers, you should check out Thrive Themes. We use it.



4. Unbounce


We can’t talk about landing page builders without talking about this one. With over 14,000 customers and 250 million conversions tracked, Unbounce has helped everyone from small mom-and-pop marketers to huge digital marketing agencies increase website and ad campaign conversions.

It’s one of the easiest and fastest ways to build and test custom landing pages, website popups, and sticky bars (the non-edible kind).



5. Instapage


Instapage is another awesome landing page tool. We love that you can choose from hundreds of industry-specific templates, or start from scratch and import your own template design.

Instapage is one of the only landing page builders that offers 100% design customization combined with outstanding customer support, advanced analytics, easy A/B testing, and enterprise-grade security.



6. Sumo


Sumo is a suite of freemium list building tools, plugins, and widgets that can be used to grow your daily email signups and get more traffic across the board.

They’re super simple to install, work on any website, and are great for creating popups and opt-in forms to collect email addresses on your website or blog.

The best part about Sumo is how easily its tools connect with the email service provider of your choice. Your leads go right to your list.



7. Wishpond


Wishpond has one of the nicest customer service teams you’ll ever encounter and best of all they’re more than just a landing page/email list building tool. Wishpond allows you to build a complete marketing funnel to not only capture leads but nurture them into conversion. Wishpond is great for contests, promotions, landing pages, popups, and email marketing.



8. MailMunch


MailMunch offers several lead magnet options you can use to capture leads from your website and converts visitors into life-long readers, email subscribers, and customers. You can easily build all kinds of beautiful opt-in forms without writing one line of code. In fact, we’ve been using MailMunch for years and absolutely love it. MailMunch makes it so easy for us to create landing pages in WordPress and use content upgrades (e.g., ebook, checklist or some other downloadable) to capture leads (like our ebook below).


+3 More Honorable Mentions


Three more honorable mentions we don’t want to leave out include OptinMonstor, Hello Bar, and HubSpot’s free lead-capture tool. All of which are great for nontechnical newbies on a bootstrapped budget.

So that makes 11. 🙂



ebook cta


Editor’s Note: This article is part of the blog series Run Your Business brought to you by the marketing team at UniTel Voice, the virtual phone system priced and designed for startups and small business owners.


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