7 Landing Page & Email List Building Tools

10 Email List Building Tools That’ll Convert Your Website Visitors Into Leads, Subscribers, & Buyers

Need a professional landing page for your newsletter, product, or event? One that will encourage people to enter their contact info and sign up?

The following tools allow you to build landing pages in minutes. You can customize them with images, videos, fonts, and colors. Set up lead magnets that integrate (just clicks, not code) with your existing marketing tools so they look and work great.

Let’s get started.

Here are 10 email-list-building landing page tools to check out:

capture & convert

1. Capture & Convert

Delivering a Swiss army knife of forms to complete a range of marketing goals, Capture & Convert isn’t your traditional email form builder.

C&C comes with five widgets for marketers to add to their toolkit:

  • Email To Unlock widget: Use their email widget for your standard email capture (newsletter, etc.) or a content upgrade (ebook, checklist, etc.).
  • Follow to Unlock widget: Entice visitors to follow you on social media. This is one of the few WP plugins that supports YouTube and Instagram.
  • Share To Unlock widget: You can “lock” a content upgrade behind a widget in exchange for a share on social media.
  • Call To Action widget: If you want to promote a new case study, product, or blog post, use this widget to insert a banner into your blog posts to drive traffic to your desired location.
  • Floating Widget: This widget sits unobtrusively in the bottom corner of a visitor’s screen. Always in sight, never annoying.

We’re impressed with how easy it is to use Capture & Convert. You can go from download to live forms in a matter of minutes, and there’s no too little learning curve to pick it up.

If you’re looking for something simple and cost-effective (can’t beat free), Capture & Convert is the route to go.


2. Leadpages

Leadpages is an awesome tool for building good-looking landing pages quickly and easily. You can choose from over 70 completely customizable templates and pop them into any content management system, including WordPress, non-WordPress websites, and even Facebook.

One of the slick features of Leadpages is the ability to do your A/B testing to see which version of your landing page works the best. You get conversion rates, stats, analytics, etc.

You’ll feel like a marketing genius.


3. Thrive Themes

If you’re using a WordPress website, Thrive Themes might be your best bet. This company builds beautiful WordPress themes and plugins focusing on conversions (i.e., getting subscribers, collecting emails, and capturing leads).

If you want a WordPress site that converts more visitors into subscribers and customers, you should check out Thrive Themes. We use it.


4. Unbounce

We can’t talk about landing page builders without talking about this one. With over 14,000 customers and 250 million conversions tracked, Unbounce has helped everyone from small mom-and-pop marketers to huge digital marketing agencies increase website and ad campaign conversions.

It’s one of the easiest and fastest ways to build and test custom landing pages, website popups, and sticky bars (non-edible).


5. Instapage

Instapage is another awesome landing page tool. We love that you can choose from hundreds of industry-specific templates or start from scratch and import your template design.

Instapage is one of the only landing page builders offering 100% design customization, outstanding customer support, advanced analytics, easy A/B testing, and enterprise-grade security.


6. Sumo

Sumo is a suite of freemium list-building tools, plugins, and widgets that can grow your daily email signups and get more traffic across the board.

They’re super simple to install, work on any website, and are great for creating popups and opt-in forms to collect email addresses on your website or blog.

The best part about Sumo is how easily its tools connect with the email service provider of your choice. Your leads go right to your list.


7. Wishpond

Wishpond has one of the nicest customer service teams you’ll ever encounter and best of all, they’re more than just a landing page/email list-building tool. Wishpond allows you to build a complete marketing funnel to capture leads and nurture them into conversion.

Wishpond is great for contests, promotions, landing pages, popups, and email marketing.


8. Mailmunch

MailMunch offers several lead magnet options to capture leads from your website and convert visitors into lifelong readers, email subscribers, and customers. You can easily build beautiful opt-in forms without writing one line of code.

We’ve been using MailMunch for years and love it. MailMunch makes it easy for us to create landing pages in WordPress and use content upgrades (e.g., ebook, checklist, or some other downloadable) to capture leads (like our ebook below).

Hello Bar

9. Hello Bar

Hello Bar is an embeddable widget that helps you convert website visitors into leads, subscribers, and buyers using beautifully designed pop-up bars, modals, and sliders. It’s easy to use, fully customizable, and highly effective.

With advanced targeting features, you can maximize your impact by sending targeted messages to users by device, location, visit, page, and more.

It is easy to set up with a 1-click installation. No code. And it integrates with WordPress, Shopify, Squarespace, Wix, and 17 other website builders.


10. HubSpot’s Free Tools

Some marketers don’t know about this hidden Gem. HubSpot offers free marketing tools, including a free CRM with full campaign capabilities. 

With these free marketing tools all built to work with a robust free CRM, it’s easy to create campaigns that deliver remarkable, consistent experiences customers now expect.

The landing page builder allows you to create beautifully designed landing pages that capture visitors’ attention and offer them multiple opportunities to convert into leads – with easy-to-complete forms, meeting modules, or live chat.

And the moment a lead shares their email, you’ll be ready to follow up immediately with a personalized email – no designer or IT required.

After using these free tools, you’ll be hooked on HubSpot and want more, which is their strategy. 

ebook cta

Editor’s Note: The article is part of the blog series Grow Your Business, brought to you by the marketing team at Unitel, the virtual phone system priced and designed for startups and small business owners.