10 Landing Page & Email List Building Tools for Nontechnical Newbies on a Bootstrapped Budget
Greg Roth January 10, 2020

Hey, bootstrapped startup founder (with no technical skills). Need a professional landing page for your product, service, or event? One that will allow you to capture email addresses of potential customers?

Guess you better hire somebody?


Hiring an experienced web designer every time you need a sales page takes way too much time and money. You can do it yourself — no matter your skillset or budget.

The following companies allow you to build landing pages in minutes, for pennies on the dollar. You can customize them with images, videos, fonts, colors, and lead magnets that integrate (just clicks, not code) with your existing tech so they look and work great.

Don’t bother trying to build landing pages from scratch. These tools below are the best of the best for landing page creation and email list building.



1. Leadpages


Leadpages is an awesome tool for building good-looking landing pages fast and easy. You can choose from over 70 completely-customizable templates and pop them right into any content management system, including WordPress and non-WordPress websites, even Facebook.

One of the slick features of Leadpages is the ability to do your own A/B testing to see which version of your landing page works the best. You get conversion rates, stats, analytics, etc.

You’ll basically feel like a marketing genius. Also, after acquiring the company Drip a few years back, Leadpages has become a truly turnkey marketing automation platform that anyone can use.



2. Thrive Themes


If you’re using a WordPress website then using Thrive Themes might be your best bet. This company builds beautiful WordPress themes and plugins that are highly focused on conversions (i.e., getting subscribers, collecting emails, and capturing leads).

If you want a WordPress site that converts more of your visitors into subscribers and customers, you should check out Thrive Themes. We use it.



3. Unbounce


We can’t talk about landing page builders without talking about this one. With over 14,000 customers and 250 million conversions tracked, Unbounce has helped everyone from small mom-and-pop marketers to huge digital marketing agencies increase website and ad campaign conversions.

It’s one of the easiest and fastest ways to build and test custom landing pages, website popups, and sticky bars (the non-edible kind).



4. Instapage


Instapage is another awesome landing page tool. We love that you can choose from hundreds of industry-specific templates, or start from scratch and import your own template design.

Instapage is one of the only landing page builders that offers 100% design customization combined with outstanding customer support, advanced analytics, easy A/B testing, and enterprise-grade security.



5. Sumo


Sumo is a suite of freemium list building tools, plugins, and widgets that can be used to grow your daily email signups and get more traffic across the board.

They’re super simple to install, work on any website, and are great for creating popups and opt-in forms to collect email addresses on your website or blog.

The best part about Sumo is how easily its tools connect with the email service provider of your choice. Your leads go right to your list.



6. Wishpond


Wishpond has one of the nicest customer service teams you’ll ever encounter and best of all they’re more than just a landing page/email list building tool. Wishpond allows you to build a complete marketing funnel to not only capture leads but nurture them into conversion. Wishpond is great for contests, promotions, landing pages, popups, and email marketing.



7. MailMunch


MailMunch offers several lead magnet options you can use to capture leads from your website and converts visitors into life-long readers, email subscribers, and customers. You can easily build all kinds of beautiful opt-in forms without writing one line of code. In fact, we’ve been using MailMunch for years and absolutely love it. MailMunch makes it so easy for us to create landing pages in WordPress and use content upgrades (e.g., ebook, checklist or some other downloadable) to capture leads (like our ebook below).

Three more honorable mentions we don’t want to leave out include OptinMonstor, Hello Bar, and HubSpot’s free lead-capture tool. All of which are great for nontechnical newbies on a bootstrapped budget.

So that makes 10. 🙂



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Editor’s Note: This article is part of the blog series Run Your Business brought to you by the marketing team at UniTel Voice, the virtual phone system priced and designed for startups and small business owners.


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Greg Roth
Greg Roth Head of Marketing at UniTel Voice

Greg is the Editor of Startup Stockpile and the Head of Marketing at UniTel Voice, the virtual phone system that lets you run your business from anywhere, on any device. Find out how UniTel Voice can help your business stay connected and sound professional by visiting unitelvoice.com.