startup email marketing services

Ultimate 2024 List: The 45 Best Email Marketing Tools & Services for Startups & Small Businesses

Mastering email marketing and implementing the right email tools should be a part of every business’s growth strategy.

Whether you’re building awareness, nurturing leads, onboarding users, supporting customers, or trying to win back canceled accounts, email is still the go-to engagement channel.

How do you find the right email marketing software to keep your pipeline full, reduce your churn, and grow your business?

Below is the breakdown you need.

Here are the best email marketing services of 2024:


1. Mailchimp

Starts at $0/Month.

Sales Pitch: Mailchimp is built for growing businesses. You get all the tools you need to sell your products, reach new customers, and take your business to the next level.

Put Mailchimp’s email marketing and sales tools behind your idea, dream, brand, or business. They’ll help you share it with the world.

constant contact

2. Constant Contact

Starts at $20/Month.

Sales Pitch: Constant Contact offers a powerful digital marketing tool suite that simplifies online marketing for small businesses and nonprofits.

Whether it’s driving sales, growing a customer base, or engaging an audience, Constant Contact combines the tools, advice, and award-winning support you need to get results.


3. Easysendy

Starts at $19/Month.

Sales Pitch: EasySendy is the best email marketing software for online gig creators like bloggers, podcasters, vloggers, business coaches, YouTubers, writers, course creators, consultants, freelancers, authors, coaches, musicians, photographers, and startups.

Why should you give it a try?

You’ll improve email delivery and engagement by up to 25% within two months.


4. Keap

Starts at $79/Month.

Sales Pitch: Do work that matters. Automate the rest. Keap combines CRM, email, text messaging, landing pages, payments, and so much more in one easy-to-use software with 24/7 support.

Three ways Keap’s sales & marketing automation helps you grow:

  • Capture and convert leads more efficiently
  • Follow-up and get paid faster
  • Consolidate your tools into one place
SendPulse chatbot

5. SendPulse

Starts at $0/Month.

Sales Pitch: SendPulse is a sales accelerator. You can reach your customers with email campaigns, SMS texting, chatbots, and web-based push notifications — so you’re always in touch and top of mind.

Whether it’s email marketing, CRM, or automation tools, with SendPulse, you’ll have everything you need for more sales, better workflows, and happier customers.

warmup inbox

6. Warmup Inbox

Starts at $9/Month.

Sales Pitch: Stop sending cold emails to spam. Warmup Inbox is an email warmup service that automatically raises your email sending reputation through their network of inboxes talking to each other.

When you start email blasting, Warmup Inbox ensures your email address does not become deactivated, blacklisted, or automatically marked as spam.


7. Omnisend

Starts at $0/Month.

Sales Pitch: Increase sales, not your workload. Take the shortcut to revenue growth with Omnisend’s easy-to-use platform for eCommerce email marketing, SMS, and automation.

Omnisend integrates with hundreds of eCommerce tools, and you can add it to your store with a single click.


8. ConvertKit

Starts at $0/Month.

Sales Pitch: Want to grow your audience, build a community, and earn a living online? Convertkit can help. It’s the creator marketing platform that allows you to connect with your true fans and make money selling digital products and services.

With Convertkit, you can:

  • Promote your latest project and collect subscribers with beautiful landing pages, sign-up forms, and link pages that make your work stand out.
  • Create lasting connections and promote like a pro with our intuitive email editor and powerful sales funnels.
  • Sell digital products and subscriptions directly to your fans and make a living selling your work — no tech skills required.

9. Moosend

Starts at $0/Month.

Sales Pitch: Moosend is the fastest path from email marketing to business growth. Build smart email campaigns that drive results.

With Moosend, size doesn’t matter. Big or small, they help your business deliver powerful emails that get opened and clicked every time. No coding. All easy-to-use drag-and-drop.


10. AWeber

Starts at $0/Month.

Elevator Pitch: With AWeber, you can grow, sell, and engage with your audience — all from a single platform.

AWeber is designed to help you reach your goals faster with built-in, easy-to-use, low-cost marketing solutions.

You get everything you need to start marketing:

  • Landing pages
  • Web push notifications
  • Drag and drop builder
  • Email templates
  • Sign up forms
  • Ecommerce
  • and more!

11. SendX

Starts at $9.99/Month.

Sales Pitch: SendX makes it easy to be a responsible email marketer. You get powerful email marketing software to send campaigns, build your list, and automate your marketing. Not to mention unlimited emails backed by 24/7 support.

SendX will never hold your industry against you. As long as you’re an experienced and responsible email marketer working towards becoming known, liked, and trusted, SendX will make sure your emails hit the inbox every time — regardless of your industry.

Campaign Monitor

12. Campaign Monitor

Starts at $9/Month.

Sales Pitch: Drive results with unforgettable email marketing. Connecting with your audience has never been easier with Campaign Monitor’s straightforward email marketing and automation tools.

Campaign Monitor is powering successful email marketing for small and medium-sized global businesses with big goals. Try it for free and see how their easy-to-use automation tools help your emails stand out in a crowded inbox.


13. Drip

Starts at $19/Month.

Sales Pitch: Drip is email and SMS marketing for growing eCommerce brands. You can run sophisticated multi-channel marketing campaigns with zero coding skills required.

With pre-built playbooks like welcome series, abandoned cart, and post-purchase campaigns, you’ll be able to get started driving more sales in just a few clicks.

And if you’re looking to build something custom? You can start from scratch with our powerful visual workflow builder.

Try Drip and start engaging your customers with automated campaigns across email, SMS, social, and onsite pop-ups — all from a single platform.


14. GetResponse

Starts at $0/Month.

Sales Pitch: Get leads. Get sales. Get growing!

GetResponse provides powerful, simplified tools to send emails, create pages, and automate your marketing. 

You get:

  • Email marketing
  • Website builder
  • Marketing automation
  • Funnel conversions 

So you can:

  • Get your business online
  • Grow your audience 
  • Engage with customers
  • Boost online sales

15. Goodbits

Starts at $0/Month.

Sales Pitch: Create beautiful email newsletters in minutes. Goodbits lets you save articles from the web and turn your bookmarks into weekly digests.

Writer’s block? No problem. Automatically fetch content you’ve already posted on platforms, including Twitter, Slack, Instagram, and your website. Or gather articles using our Chrome extension.

Goodbits keeps all this content in one place to make sending a weekly roundup newsletter the most enjoyable thing you’ll do all week.


16. Albacross

Pricing must be requested.

Sales Pitch: Albacross’s sales pitch is, “Drive revenue with real-time buying intent.”

So what does that mean?

Albacross helps you identify and target website visitors most interested in buying your product.

For example, with Albacross, you could send an email campaign targeting visitors who have spent a long time on your site looking at your pricing and product pages.

By knowing how to prioritize active buyers, you can craft campaigns that engage better and convert more. And in doing so, shorten your sales cycle.


17. Sender

Starts at $0/Month.

Sales Pitch: Build the bridge between your email lists and revenue. Sender empowers you to quickly and easily keep in touch with your customers and grow your business — while spending much less.

Sender lets you create and send beautiful, branded emails. Choose from our library of professionally designed templates or build your unique design in minutes without coding.

You also get the tools your store needs to drive sales (minus the complexity and high cost of other email marketing services).

This includes:

  • Increase revenue with automated abandoned cart emails.
  • Pinpoint the right subscribers with segmentation.
  • Easily add products to your newsletter with Sender’s Product Wizard tool.
  • Quickly grow your audience with beautiful pop-ups and forms.

18. ReachMail

Starts at $0/Month.

Sales Pitch: ReachMail bills itself as the “easy email marketing service” designed to appeal to a wide variety of customers but with industry-specific solutions that address your business’s unique needs

ReachMail can create, deliver, and track beautiful HTML email campaigns and newsletters. And if you need help, ReachMail promises the best, most personal customer service experience on the market.


19. Litmus

Starts at $99/Month.

Sales Pitch: Litmus makes improving segmentation and personalization easier than ever with every email you send. As soon as your email hits inboxes, you’ll get the information you need to make the most of every campaign.

Check analytics at a glance to see what works best. Then, apply those insights to future campaigns to make decisions that truly move the needle.


20. ActiveCampaign

Starts at $15/Month.

Sales Pitch: Don’t just email. Drive growth with customer experience automation. ActiveCampaign gives you the email marketing, marketing automation, and CRM tools you need to create incredible customer experiences.

Here’s a quick breakdown: 

  • CRM & Sales Automation: Track leads and customers, keep consistent customer data records, and ensure your teams have more insights to drive 1:1 follow-up communications.
  • Marketing Automation: Get time back by automatically targeting the right prospects and managing the marketing no one else has time for.
  • Email Marketing: Use targeted, triggered emails to create an automated, timely follow-up, promote new offers or services, and stay engaged and connected to your customers.
  • Service & Support: Connect email, live chat, and text interactions so you can track any opportunities for follow-up, promotions, and proper order updates.

21. SendFox

Starts at $18/Month.

Sales Pitch: With SendFox, you can start a newsletter without:

  • Time
  • Money
  • Subscribers
  • Or a website

SendFox will help you:

  • Get subscribers from the minute you join. In some cases, they’ll even give you real subscribers — for free.
  • Save money, as SendFox is the most affordable newsletter solution on the planet.
  • Set up a beautiful Smart landing Page within minutes — without a website. They host everything for you.
  • Automatically generate and schedule your newsletters with your best content — in just a few clicks.
  • And get quick help and guidance from their expert support team when needed.

22. HubSpot

Starts at $50/Month.

Sales Pitch: HubSpot is a CRM platform that has all the tools and integrations you need for marketing, sales, content management, and customer service. Each product in the platform is powerful alone, but the real magic happens when you use them together.

Email marketing is a feature that HubSpot offers for free, with additional functionality in premium editions of HubSpot’s product, Marketing Hub.

This feature allows you to create, personalize, and optimize your marketing emails without waiting on designers or developers.

Give it a try and start:

  • Boosting your email open and clickthrough rates
  • Creating emails automatically tailored to each recipient
  • Doing it all independently, without any technical skills

23. Sendinblue

Starts at $0/Month.

Sales Pitch: Sendinblue is the smartest and most intuitive platform for growing businesses. Give it a try and thrive digitally as they guide your business with the right marketing & sales tools:

  • Email Marketing: Get the word out and sell more with sleek email messages you can design quickly.
  • SMS Marketing: Communicate more directly with customers for urgent messages or time-sensitive offers.
  • Live Chat: Be there for customers instantly when they have a question while browsing your site.
  • Shared Inbox: Keep your teams organized with a shared inbox and never lose track of your customer email history again.
  • CRM System: Build stronger relationships by keeping track of all your customer details in one place.
  • Marketing Automation: Save time and boost performance by automating your segmentation and marketing messages.
  • Transactional Email: Step up your transactional email messages’ design, engagement, and deliverability.
  • Audience Segmentation: Get more engagement by sending your marketing messages to a more targeted audience.
  • Landing Pages: Create a more targeted visitor experience with dedicated pages for each of your campaigns.
  • Signup Forms: Grow your email contact list with custom forms that you can integrate with your website.
  • Facebook Ads: Launch Facebook ads from your account to retarget contacts or reach new audiences based on your contact lists.

24. MailerLite

Starts at $0/Month.

Sales Pitch: MailerLite provides the digital tools you need to grow your audience faster and drive revenue smarter — all backed by 24/7 award-winning support from real people who care.

With MailerLite email marketing services, you can:

  • Grow an audience of fans by creating websites, landing pages, pop-ups, and embedded forms.
  • Optimize content that converts with A/B testing, segmentation, and surveys.
  • Automate targeting and workflows by using email automation and personalized emails.
  • Sell digital products by monetizing newsletters with a recurring subscription or one-off sales.

25. Mailjet

Starts at $0/Month.

Sales Pitch: One platform to create, edit, and send your emails as a team.

Mailjet is the only email solution where marketers and developers can work together in real time and iterate faster by giving feedback directly within email templates.

Here’s what you can do with Mailjet:


  • Email templates
  • Drag-and-drop email builder
  • Collaboration Toolkit
  • Personalization


  • Multi-user Accounts
  • Subscription Forms
  • Segmentation
  • Contact list management
  • Parse API
  • Event API


  • Send API
  • SMTP Relay
  • Dedicated IP
  • Deliverability Expert
  • Email Automation


  • A/B Testing
  • Stats & Reports
email octopus

26. EmailOctopus

Starts at $0/Month.

Sales Pitch: Easy to use, quick to master, and all at an unbeatable price. EmailOctopus gives you simple yet powerful email marketing tools to grow your business.

With EmailOctopus, you can:

  • Get the right messages to the right people using data insights to segment your list and personalize your emails.
  • Grow your audience with customizable forms and stunning landing pages that capture subscribers.
  • Welcome new subscribers with email sequences that automatically engage you from when you subscribe.

27. EmailAnalytics

Starts at $5/Month.

Sales Pitch: How fast do your reps respond to emails? Organizations use EmailAnalytics to measure email activity and improve response time.

With EmailAnalytics you can visualize your sales team’s email activity with your email analytics dashboard. As the saying goes, that which gets measured gets improved.


28. Kickofflabs

Starts at $29/Month.

Sales Pitch: KickoffLabs allows you to create a giveaway campaign in minutes. You can quickly and easily set up viral giveaways, sweepstakes, and product launches where fans earn points and rewards for referring friends and promoting your brand.

Built for contest marketing, with KickoffLabs, you can:

  • Run campaigns from a contest box, new landing pages, or sites you’ve already built.
  • Automated contest emails that drive more referrals and engagement.
  • Reward signups, referrals, purchases, and actions that grow your business.
  • Use unique features designed to help you run smarter campaigns.

29. Mailmunch

Starts at $0/Month.

Sales Pitch: Mailmunch is a lead generation platform that helps you collect leads, engage users, and convert website visitors into customers. Running on more than 500,000 websites, Mailmunch flawlessly integrates with other marketing tools so your workflow runs smoothly and you get more done.

Core Mailmunch features include:

  • Forms and popups you can use to grab your website visitor’s attention.
  • You can use landing pages to collect email addresses and sell products.
  • Email marketing, where you can create and send beautiful email newsletters.
Right Inbox

30. Right Inbox

Starts at $0/Month.

Sales Pitch: Right Inbox is an easy-to-use Gmail plug-in for email tracking, reminders, and scheduling. Over 250k pros use it to see who opens and clicks their emails in Gmail.

Here are some of the features you can use to supercharge your Gmail:

  • Send Later: Write emails whenever you want, then schedule.
  • Reminders: Get reminded about important emails and conversations.
  • Private Notes: Jot down thoughts and ideas without cluttering email.
  • Signatures: Create multiple signatures for each situation.
  • Sequences: Set follow-up emails to send if recipients don’t open or reply.
  • Templates: Turn repetitive emails into templates.
  • Recurring Emails: Automate emails you regularly send.
  • Embedded GIFs: Make your emails more expressive with animated GIFs.
  • CRM Sync: Sync and push important Gmail conversations to your CRM.
  • Smart Link Previews: Generate visual previews for the links you email.
  • Email Tracking: Know if, when, and how often emails were opened and clicked.

31. Voilanorbert

Starts at $49/Month.

Elevator Pitch: Voila Norbert is an email finder made for anyone who wants to develop relationships and business opportunities through cold email without hassle.

Here’s what it can help with:

  • Sales: Fill up your pipeline with qualified leads and get personal with decision-makers.
  • Recruiting: Hunt down talent and reach out with the right message at the right time.
  • Content Marketing: Reach out to blogs, build links, contact authors, and spread your content.
  • Business Development: Build lists and contact persons of interest to build resourceful relationships.
  • PR: Find the right reporters and create buzz around the latest new product or feature.

32. SendGrid

Starts at $0/Month.

Elevator Pitch: SendGrid offers efficient, choose-your-path email marketing workflows that work the way you do.

Best-in-class features include:

Email Marketing Automation: Engage contacts with automated, recurring emails or drip series in the time it takes to create 1-to-many emails.

Signup Forms: Capture new signups, confirm opt-in, and add them directly to lists in Marketing Campaigns.

Email Testing: Run inbox rendering previews, spam testing, and link validation so you know every email is ready before you ‘Send.’

Email Design: Quickly create beautiful, responsive campaigns with drag & drop, HTML, or both.

List Management: Segment your recipients to send targeted, personal messages that improve engagement and deliverability.

Email Statistics: Get a complete picture of each email’s performance with analytics that helps you make informed, data-based decisions.


33. Curated

Starts at $0/Month.

Elevator Pitch: Goodbye, spammy emails. Hello, editorial newsletters. Win inbox attention with (in)credible content. The typical email platform wasn’t built specifically to support newsletters. Curated was.

Here’s how it works:

Collect Links: Use the Curated bookmarklet, Chrome extension, or secret email address to save articles you think your readers will like. Include outside links, your original content, or a mix of both.

Add Commentary: Pick the best links and import them directly into your next scheduled issue. Add your voice with an intro, summaries, or personal insights about the news you share.

Publish: Deliver stunning email newsletters your readers enjoy. Their rock-solid (customizable) template looks great in every email client so that you can focus on content, not design.


34. Emma

Starts at $89/Month.

Elevator Pitch: Easy, works with you, and is your best friend’s email marketing service. How’s that?
Best friends make relationships easy. They cheer you on and show up when times are tough. And that’s what Emma does — for your email.

mad mimi

35. Mad Mimi

Starts at $0/Month.

Elevator Pitch: Mad Mimi is the easiest way to create, send, share, and track email newsletters online. It’s for people who want email marketing to be simple. Over 40 million emails are sent, shared, and tracked daily using Mad Mimi’s delightful and powerful service.


36. Mailgenius

Starts at $0/Month.

Elevator Pitch: Are your emails landing in the spam folder? Let the world’s #1 expert solve your email problems once and for all.

Mailgenius email experts can fix your email deliverability issues and help you increase your email opens, clicks, and marketing sales.


37. Cakemail

Starts at $0/Month.

Elevator Pitch: Want to create, send, and track email marketing campaigns? Cakemail gives you all the tools you need to know, grow, and engage your audience — making email marketing easier and more effective for businesses of all sizes.


38. Flashissue

Starts at $9.99/24 Months.

Elevator Pitch: Send newsletters in minutes, right from your Gmail. Grow strong relationships with your audience through quick, simple, and professional email newsletters.

Business Tool: Zoho CRM

39. Zoho

Starts at $0/Month.

Elevator Pitch: Email marketing software you can use to reach, engage, and grow your audience. Zoho Campaigns provides the toolkit to meet your email marketing needs.

Create responsive designs, customize messages, deliver emails to inboxes, trigger automated workflows, and connect with new customers.


40. Yesware

Starts at $19/Month.

Elevator Pitch: When your sales team needs to drive more revenue through email outreach, but complex enterprise sales software is overkill — try Yesware. It’s how sales teams do meaningful email outreach at scale.

Why you should say yes to Yesware:

  • You don’t have to change your email outreach process
  • Lives right inside your Gmail or Outlook inbox
  • Easily log email outreach activity to your CRM

41. Benchmark

Starts at $0/Month.

Elevator Pitch: Email marketing that won’t slow you down. Grab a ready-made email template and feature your products from Shopify and other platforms. It’s never been easier to sell more with email marketing.


42. Flodesk

Starts at $38/Month.

Elevator Pitch: Design emails people love to open. Beginners and experts use Flodesk to grow their businesses. Why? Because it’s the world’s most intuitive email builder.


43. Leadfeeder

Starts at $0/Month.

Elevator Pitch: Leadfeeder shows you the companies visiting your website, how they found you, and what they’re interested in.

Here’s what you can do:

  • Turn anonymous traffic into real company names
  • Reveal the exact behavior of the companies visiting your website
  • Identify remote workers with Leadfeeder’s unique database of static and dynamic IPs

44. Clearbit

Starts at $0/Month.

Elevator Pitch: Clearbit Connect makes it easy to get in touch with anyone from your Gmail inbox.

You can find any email in under five seconds. Just type the name of the company you are trying to contact and instantly see available contacts on that account.

Learn about your prospects, including location, job title, social profiles, and email address.


45. Feedblitz

Starts at $7/Month.

Elevator Pitch: You need an email marketing platform that is reliable and dependable, but it shouldn’t stop there. From easy-to-use templates to automated funnels and advanced reporting, Feedblitz has you covered.

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