Ever ask a caller, “How’d you hear about us?” With call tracking, you’ll know before you even pick up the phone.
Even better, call tracking software gives you useful analytics around which ads, campaigns, or search terms inspire your best leads to reach out. That data tells you where your marketing works so you know where to invest more.
How do you find a call-tracking tool that’s right for your business?
This quick-comparison guide has you covered. It breaks down the best call-tracking service providers on the market, summarizing:
- Who they’re built for
- Why they stand out
- What their customers say
- How much they cost
Okay, ready to find out why your phone is ringing?
Let’s get started.
Here are the call-tracking tools for small businesses:
1. Convirza
Who is it for?
Small businesses and corporations alike can enjoy Convirza. Measuring consumers’ actions and behaviors on calls improves marketing efficiency in any industry.
Why is it awesome?
Convirza tracks phone calls to optimize marketing spending, verify sales conversions, and follow customer service performance. By telling you exactly what does and doesn’t work, Convirza reduces long-term marketing costs.
Convirza stands out because of its speed and customer service. They’re always ready to go; ad campaigns should never be delayed due to unresponsive call center agents.
How much does it cost?
Convirza offers a wide range of pricing.
2. CallRail
Who is it for?
CallRail is for businesses looking to enhance their ad campaigning. CallRail offers general and industry-specific marketing, from home services and agencies to healthcare and law.
Why is it awesome?
CallRail targets ads that inspire the best calls and conversions. In one case, a law practice doubled its inbound calls using CallRail’s resources.
CallRail doesn’t just tell you what ads work. It goes the extra mile by performing an in-depth analysis of your marketing, pinpointing the exact keywords you need to succeed.
How much does it cost?
Pricing starts at $45 per month.
3. Callcap
Who is it for?
Companies that conduct business over the phone have unique marketing needs. Callcap helps with call tracking and monitoring, catering to several fields such as e-commerce, education, HVAC, and healthcare.
Why is it awesome?
Every company gets marketing reports, but understanding them can be complicated. Callcap works with you step-by-step, offering a team of experts to craft custom solutions for your business.
Callcap is the first call measurement company ever to offer real-time caller data and recording. With decades of experience, they’ve developed some of the highest-quality artificial technology.
How much does it cost?
Pricing is available upon request.
4. CallTrackingMetrics
Who is it for?
Whether new to call and conversation tracking or fairly experienced, CallTrackingMetrics helps grow your business. Workshops are designed for both beginners and advanced companies.
Why is it awesome?
CallTrackingMetrics prevents companies from falling behind in the call analytics game. They offer self-paced training courses and an up-to-date blog covering industry news and product tips.
It’s harder to monitor your campaigns when they’re scattered everywhere. That’s why CallTrackingMetrics remotely manages your communication channels in one customizable, easy-to-use platform.
How much does it cost?
Pricing starts at $39 per month.
5. Invoca
Who is it for?
As technology advances, it’s up to businesses to keep up. Invoca is for any business that wants to optimize digital marketing, from the financial sector to healthcare.
Why is it awesome?
Invoca uses your conversation data to increase your marketing efficiency. Their award-winning technology can result in a 300% increase in call duration and a 50% cost reduction for conversions.
Invoca standouts because of its ability to adapt. Old-school marketing doesn’t fly anymore, so Invoca works with modern social media platforms like Instagram and Facebook.
How much does it cost?
Pricing is available upon request.
6. CallFire
Who is it for?
Whether you’re a small business or a large corporation, text marketing can help increase your consumer base. CallFire helps companies that want to expand their digital marketing efforts.
Why is it awesome?
Customer engagement translates to revenue. CallFire uses texting and calling solutions to reach more customers, with over 4 billion messages delivered.
CallFire adapts its technology to appeal to a higher number of people. It offers direct text marketing, reaching customers faster and more efficiently.
How much does it cost?
Pricing starts at $99 per month.
7. WhatConverts
Who is it for?
WhatConverts is for any business that relies on customer service and acquisition. Agencies, surgeons, lawyers, and hotels can benefit from call-tracking software.
Why is it awesome?
WhatConverts uses data to show you the products your consumer base is most interested in. For example, an automotive company can see the most popular brands, cars, and models.
WhatConverts goes beyond regular call tracking. It offers form, chat, and eCommerce tracking, letting you see who your leads are and where they come from for all types of conversions.
How much does it cost?
Pricing starts at $30 per month.
8. Call Tracker
Who is it for?
Call Tracker is for any business looking to build brand recognition. They also help manage reports for multiple companies at once.
Why is it awesome?
Call Tracker keeps clients updated about your brand, keeping your brand is seen on clients’ dashboards, in reports, and email notifications.
Call Tracker doesn’t take its sweet time when providing data analytics. Businesses enjoy real-time call analytics to make data-driven marketing choices.
How much does it cost?
Pricing starts at $37 per month.
9. inConcert
Who is it for?
inConcert is designed to make your contact center operations more efficient and profitable. Their industry-specific services cover professional services, technical support, business consulting, and education.
Why is it awesome?
Customer service can make or break a business. inConcert employs world-class contact center software on your premises or in the cloud to elevate the customer experience.
inConcert offers personalized services. Whether you need assistance with your physical or digital operations, inConcert has a complete and fully integrated software suite.
How much does it cost?
Pricing is available upon request.
10. ActiveDemand
Who is it for?
All businesses rely on call-tracking software covering PPC, SEO, and social media. Whether you’re a small business or a large corporation, ActiveDemand has the software for you.
Why is it awesome?
ActiveDemand quickly drives sales by finding the best leads. Financial institutions, HR agencies, and law firms all reported higher sales productivity after working with ActiveDemand.
ActiveDemand teaches you how to enhance your marketing techniques, offering courses on marketing automation through its “ActiveDemand” Academy. They also have great blogs.
How much does it cost?
Pricing is based on phone number.
Want a side-by-side comparison?
Swipe This Google Sheet
