Humans are inherently visual creatures, and while they might love reading through your amazing blogs and social media posts, the truth is that visual media will always be more appealing to the modern customer.
After all, why bother reading through a lengthy article if you can watch an entertaining video instead? Hey, no need to scroll, so both hands can be used to munch on popcorn. And you can’t argue with that.
But aside from the obvious convenience factor, the sheer fact that YouTube is the second largest search engine (Google is first, obviously) and that more than 17% of all web traffic goes through this platform should tell you just how powerful of a marketing tool YouTube can be.
Imagine reaching the hearts and minds of such an expansive audience – now that’s how you build customer loyalty and push lead generation forward. Here are the five tips you should implement into your strategy in order to master YouTube marketing.
1. Commit To A Strict Posting Schedule
If there is anything the modern online audience loves, it’s consistency. By now, you should know that consistent posting on social media and on your own blog page means the difference between steadily gaining repeat visitors while attracting new ones, and slowly but surely losing the interest of your following.
That’s because the online world is already saturated with great content, and if you don’t provide yours in a timely manner and when expected, your followers will have no problem switching over to your competitors’ side.
With that in mind, you will need to research and discover the times when your demographic is most active on YouTube, and craft a strict schedule that will ensure stellar ratings.
Remember, you don’t have to post every single day, but you shouldn’t post occasionally either. Instead, create a realistic schedule that allows enough time for production and postproduction, and whatever you do, don’t deviate from the posting times.
2. Research Content Options
Being a visual medium, YouTube offers a lot of variety and flexibility when it comes to content creation. As a business leader, it will be up to you to discover your brand’s unique selling point for this particular platform and develop a content creation strategy that will set your YouTube channel apart from the rest in your industry.
Remember, with over one hundred hours of video being uploaded to the platform every minute, your content really has to be unique and appealing.
Luckily, there are many formats you can combine in your strategy.
- How-to and explainer videos
- Product videos
- Brand videos
- Behind-the-scenes videos
- Case studies, and other
What’s more, make sure that your videos are professionally directed, designed, and animated, and whatever you do, never skimp on quality.
3. Don’t Skimp On Quality
If you are serious about turning YouTube into a lucrative marketing platform for your business, you can’t rely on shaky-cam footage and amateur editing. No, you need to take your video production to a whole new level, and actually create the kind of quality content that sets a forward-looking brand apart from the competition.
What’s more, keep in mind that quality is one of the main drivers of customer engagement and loyalty.
This is why a modern business that wants to elevate their standing in the industry and on YouTube above its competitors will turn to a video production company that understands the intricacies of YouTube marketing and what makes a video gain the exposure and recognition it needs to separate a brand from the rest.
Following the same mindset, it would be a wise decision to abandon your dreams of making it big on YouTube by making videos with your smartphone, and instead seek out a team of professionals who can turn your content strategy into a reality.
4. Engage With Your Audience
Nowadays, online audiences want to communicate with their brands on a regular basis. The moment your YouTube viewers notice that you’re just putting up videos without taking the time to address their comments and engage with them in meaningful conversations, you will start losing your brand credibility, reputation, and standing.
After all, why should people trust in your brand if you are ignoring them?
Keep in mind that YouTube is not just an amazing platform for customer engagement, it’s also great for cross-selling and upselling, for mixing traditional and digital marketing, and boosting your marketing strategy as a whole.
So, don’t waste this opportunity, but instead, be sure to monitor all comments and activity, and respond promptly. This is also a great way to get new ideas for future videos.
5. Master YouTube Video SEO
And finally, you need to optimize your videos so that they actually appear first on YouTube and other relevant search engines. You will need to integrate the right keywords into the title, video tags, and description in order to help YouTube understand what the video is about and rank it accordingly.
Including a video, a transcript is also a good way to appeal to the search engine and the viewers, and working on extending your watch time metric and improving engagement (likes and dislikes) will greatly increase your chances of landing on the first spot in every relevant search result.
YouTube is the second most powerful search engine in the world, a platform with enormous potential for business growth – but only if you do it right. Follow these tips in order to master the art of YouTube marketing and open yet another lucrative door for your brand.
Editor’s Note: The article is part of the blog series Grow Your Business brought to you by the marketing team at UniTel Voice, the virtual phone system priced and designed for startups and small business owners.