For content markers, the most coveted real estate on earth is a top position in Google’s search results. Over the years, the key to ranking number one hasn’t changed: create remarkable content.
But what has changed is the standards for content creation. Every year the bar is raised. So what does it take to be “remarkable” in 2020?
Digital marketers have to do more than write compelling blog articles or create simple videos if they want to compete. They have to create content that stands out. And it has to be more than just useful — it has to delight.
The answer is interactive content.
What is interactive content?
Interactive content is website content that requires site visitors’ active engagement beyond simply watching or reading. In exchange for interacting with the content, the site visitors receive real-time value in the form of hyper-relevant information.
- Increase conversion rate
- Better audience segmentation
- Decrease bounce rate
- More shares & backlinks
How do you create interactive content?
For the longest time creating interactive content required a substantial amount of time, money, and expertise to develop. It was something that only large companies with big budgets could do.
But that’s changed.
Now there are tools inbound marketers on any budget can use to create the type of remarkable content Google will reward with a top spot. Coding and cost are no longer constraints, only your creativity.
So, what tools do you need? Where should you start? We’ve got you covered.
Here are the best tools for creating interactive content in 2020:
Outgrow helps you create beautiful, interactive content that will delight your customers and generate leads. Their simple drag and drop builder allows zero technical skills to quickly create highly engaging and value-driven content your site visitors will love. Outgrow tops the list because it’s easy, affordable, and beautifully designed.
Another great tool is Zembula. With the goal to make interactive content available to all marketers, no matter company size or skill, they built a tool that allows anyone to create sophisticated interactive content without the need for a developer or any complicated coding skills.
consumers love. Apester bridges the gap between consumers’ expectations of digital media and the ability of publishers and brands to meet those demands.