For content markers, the most coveted real estate on earth is at the top of Google’s search results. For about a decade now the key to ranking number one in SERPs hasn’t changed: create great content.
But what has changed is the standards for content creation. And every year the bar is raised for what constitutes truly remarkable content.
Digital marketers have to do more than write compelling blog articles or create simple videos if they want to compete. They have to create content that stands out. And it has to be more than just useful — it has to delight.
So what does it take to be “remarkable” in 2023?
Your content has to be interactive.
What is interactive content?
Interactive content is website content that requires site visitors’ active engagement beyond simply watching or reading. In exchange for interacting with the content, the site visitors receive real-time value in the form of hyper-relevant information.
The benefits of interactive content include the following:
- Increase conversion rate
- Better audience segmentation
- Decrease bounce rate
- More shares & backlinks
Some examples of interactive content could be:
How do you create interactive content?
For the longest time creating interactive content required a substantial amount of time, money, and expertise to develop. It was something that only large companies with big budgets could do.
But that’s changed.
Now there are tools inbound marketers on any budget can use to create the type of remarkable content Google will reward with a top spot. Coding and cost are no longer constraints, only your creativity.
So, what tools do you need? Where should you start? We’ve got you covered.
Here are the best tools for creating interactive content in 2023:
If you’re looking for a next-generation user engagement platform, look no further than involve.me. It offers a vast gallery of fully customizable interactive content templates that can be edited to match any brand, without touching a line of code. More design-savvy users can start from scratch and drag & drop their own forms, lead pages, surveys, quizzes, and calculators, and even accept payments online with Stripe and PayPal.
Outgrow helps you create beautiful, interactive content that will delight your customers and generate leads. Their simple drag-and-drop builder allows zero technical skills to quickly create highly engaging and value-driven content your site visitors will love. Outgrow tops the list because it’s easy, affordable, and beautifully designed.
Another great tool is Zembula. With the goal to make interactive content available to all marketers, no matter company size or skill, they built a tool that allows anyone to create sophisticated interactive content without the need for a developer or any complicated coding skills.
Looking for a more enterprise solution? Qzzr has helped top brands like ESPN, LinkedIn, HBO, Red Bull, and Marriott create intelligent interactive content. Their software is designed to help you increase exposure, engagement, conversions, and insights. Last year, over 358 million people interacted with content created with Qzzr.
ContentTools creates interactive content for companies of all sizes across various industries. ContentTools has helped companies create quizzes, calculators, contests, interactive maps, data visualization, infographics, eBooks, and micro-sites as a way to engage audiences, capture leads, and collect customer data.
ThingLink is one of the leading providers of visual media interaction tools. Over 5 million educators, students, and businesses in 190 countries use ThingLink to build engaging visual stories, presentations, and virtual tours.
If you’re looking for an interactive map builder Mapme is your best choice. Mapme lets you create beautiful interactive maps that seamlessly display rich multimedia content such as photos, videos, and 360 tours. Its advanced customization features allow you to create the look and feel you want.
Ceros is a cloud-based interactive content creation platform. We empower marketers and designers to create rich, engaging interactive content without any coding. If you’re looking for high-end design Ceros should be at the top of your list.
Apester provides the tools to create, distribute, and monetize interactive content in a way
consumers love. Apester bridges the gap between consumers’ expectations of digital media and the ability of publishers and brands to meet those demands.
Editor’s Note: Want more handpicked content to help you build your business? Subscribe to our monthly newsletter.