The Best Interactive Content Building Tools For Digital Marketing In 2020

For content markers, the most coveted real estate on earth is a top position in Google’s search results. The fact is over the years, the key to ranking number one hasn’t changed: create remarkable content.

But what has changed is the standards for content creation. Every year the bar is raised for what constitutes really great content.

So what does it take to be “remarkable” in 2020?

Digital marketers have to do more than write compelling blog articles or create simple videos if they want to compete. They have to create content that stands out. And it has to be more than just useful — it has to delight.

The answer is interactive content.

Read more: 10 Statistics That Prove Interactive Content is the Future of Digital Marketing

Some examples of interactive content could be:

Read more: 9 Examples of Seriously Cool Interactive Content

Now there are tools inbound marketers on any budget can use to create the type of remarkable content Google will reward with a top spot. Coding and cost are no longer constraints, only your creativity.

So, what tools do you need? Where should you start? We’ve got you covered.

 

Here are the best tools for creating interactive content in 2020:

 

1) involve.me

 

If you’re looking for a next-generation user engagement platform, look no further than involve.me. It offers a vast gallery of fully customizable interactive content templates that can be edited to match any brand, without touching a line of code. More design-savvy users can start from scratch and drag & drop their own forms, lead pages, surveys, quizzes, calculators, and even accept payments online with Stripe and Paypal.

 

Looking for a more enterprise solution? Qzzr has helped top brands like ESPN, LinkedIn, HBO, Red Bull, and Marriott create intelligent interactive content. Their software is designed to help you increased exposure, engagement, conversions, and insights. Last year, over 358 million people interacted with content created with Qzzr.

ContentTools creates interactive content for companies of all sizes across a variety of industries. ContentTools has helped companies create quizzes, calculators, contests, interactive maps, data visualization, infographics, eBooks and microsites as a way to engage audiences, capture leads, and collect customer data.

ThingLink is one of the leading providers of visual media interaction tools. Over 5 million educators, students, and businesses in 190 countries use ThingLink to build engaging visual stories, presentations, and virtual tours.

If you’re looking for an interactive map builder Mapme is your best choice. Mapme lets you create beautiful interactive maps designed to seamlessly display rich multimedia content such as photos, videos, and 360 tours. Its advanced customization features allow you to create the look and feel you want.

Ceros is a cloud-based interactive content creation platform. We empower marketers and designers to create rich, engaging interactive content without any coding. If you’re looking for high-end design Ceros should be at the top of your list.

Apester provides the tools to create, distribute, and monetize interactive content in a way
consumers love. Apester bridges the gap between consumers’ expectations of digital media and the ability of publishers and brands to meet those demands.

Survey Anyplace is the one tool you’ll ever need to build engaging, interactive questionnaires of all shapes and sizes. In just minutes you can build playful personality quizzes that ask follow-up questions based on your previously chosen answers, assessments that generate tailor-made PDF reports based on your score, calculators that help respondents navigate to the most relevant content and much more.