The Best Interactive Content Building Tools For Digital Marketing In 2020
January 15, 2020
For content markers, the most coveted real estate on earth is a top position in Google’s search results. Over the years, the key to ranking number one hasn’t changed: create remarkable content.
But what has changed is the standards for content creation. Every year the bar is raised. So what does it take to be “remarkable” in 2020?
Read more: 10 Important 2020 SEO Trends You Need to Know
Digital marketers have to do more than write compelling blog articles or create simple videos if they want to compete. They have to create content that stands out. And it has to be more than just useful — it has to delight.
The answer is interactive content.
What is interactive content?
Interactive content is website content that requires site visitors’ active engagement beyond simply watching or reading. In exchange for interacting with the content, the site visitors receive real-time value in the form of hyper-relevant information.
The benefits of interactive content include:
- Increase conversion rate
- Better audience segmentation
- Decrease bounce rate
- More shares & backlinks
Some examples of interactive content could be:
- Calculators
- Quizzes
- Assessments
- Recommendations
- Polls
How do you create interactive content?
For the longest time creating interactive content required a substantial amount of time, money, and expertise to develop. It was something that only large companies with big budgets could do.
But that’s changed.
Now there are tools inbound marketers on any budget can use to create the type of remarkable content Google will reward with a top spot. Coding and cost are no longer constraints, only your creativity.
So, what tools do you need? Where should you start? We’ve got you covered.
Here are the best tools for creating interactive content in 2020:
1) Outgrow
Outgrow helps you create beautiful, interactive content that will delight your customers and generate leads. Their simple drag and drop builder allows zero technical skills to quickly create highly engaging and value-driven content your site visitors will love. Outgrow tops the list because it’s easy, affordable, and beautifully designed.
2) Zembula
Another great tool is Zembula. With the goal to make interactive content available to all marketers, no matter company size or skill, they built a tool that allows anyone to create sophisticated interactive content without the need for a developer or any complicated coding skills.
3) Qzzr
Looking for a more enterprise solution? Qzzr has helped top brands like ESPN, LinkedIn, HBO, Red Bull, and Marriott create intelligent interactive content. Their software is designed to help you increased exposure, engagement, conversions, and insights. Last year, over 358 million people interacted with content created with Qzzr.
4) ContentTools
ContentTools creates interactive content for companies of all sizes across a variety of industries. ContentTools has helped companies create quizzes, calculators, contests, interactive maps, data visualization, infographics, eBooks and microsites as a way to engage audiences, capture leads, and collect customer data.
5) ThingLink
ThingLink is one of the leading providers of visual media interaction tools. Over 5 million educators, students, and businesses in 190 countries use ThingLink to build engaging visual stories, presentations, and virtual tours.
6) Mapme
If you’re looking for an interactive map builder Mapme is your best choice. Mapme lets you create beautiful interactive maps designed to seamlessly display rich multimedia content such as photos, videos, and 360 tours. Its advanced customization features allow you to create the look and feel you want.
7) Ceros
Ceros is a cloud-based interactive content creation platform. We empower marketers and designers to create rich, engaging interactive content without any coding. If you’re looking for high-end design Ceros should be at the top of your list.
8) Apester
Apester provides the tools to create, distribute, and monetize interactive content in a way
consumers love. Apester bridges the gap between consumers’ expectations of digital media and the ability of publishers and brands to meet those demands.
consumers love. Apester bridges the gap between consumers’ expectations of digital media and the ability of publishers and brands to meet those demands.
9) Survey Anyplace
Survey Anyplace is the one tool you’ll ever need to build engaging, interactive questionnaires of all shapes and sizes. In just minutes you can build playful personality quizzes that ask follow-up questions based on your previously chosen answers, assessments that generate tailor-made PDF reports based on your score, calculators that help respondents navigate to the most relevant content and much more.
Editor’s Note: The article is part of the blog series Grow Your Business brought to you by the marketing team at UniTel Voice, the virtual phone system priced and designed for startups and small business owners.
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