Best Tools for Inbound Marketers for Creating Interactive Content

The Ultimate 2025 List: Best Interactive Content Building Tools for Digital Marketing

For content markers, the most coveted real estate on earth is at the top of Google’s search results. For about a decade now, the key to ranking number one in SERPs hasn’t changed: create great content.

However, the standards for content creation have changed. Every year, the bar is raised for what constitutes truly remarkable content.

If digital marketers want to compete, they must do more than write compelling blog articles or create simple videos. They must create content that stands out. And it has to be more than useful—it has to delight.

So, what does it take to be “remarkable” in 2025?

Your content has to be interactive.

What is Interactive Content?

Interactive content is website content that requires visitors’ active engagement beyond simply watching or reading. In exchange for interacting with the content, visitors receive real-time value in the form of hyper-relevant information.

Benefits of Interactive Content:

Examples of Interactive Content:

  • Calculators
  • Quizzes
  • Assessments
  • Recommendations
  • Polls

How Do You Create Interactive Content? 

For a long time, creating interactive content required a substantial amount of time, money, and expertise, which only large companies with big budgets could afford.

But that’s changed.

Now, there are tools inbound marketers on any budget can use to create the type of remarkable content Google will reward with a top spot. Coding and cost are no longer constraints, only your creativity.

So, what tools do you need? Where should you start? We’ve got you covered.

Here Are The Best Tools for Creating Interactive Content in 2025:

involve.me

1) Involve.me

Involve.me helps you create interactive content to engage your audience and convert website visitors into leads. Whether you’re looking to build a fun quiz, a detailed survey, or even a price calculator, this tool lets you do it all without needing any coding or design skills. It’s flexible, intuitive, and packed with features to make your content stand out.

At its core, Involve.me is all about personalization. You can guide your audience through tailored experiences that respond to their choices in real time. Want to recommend products based on a user’s quiz answers? Or maybe you need to create a multi-step form that adapts as users fill it out? Involve.me can handle it effortlessly.

Another huge perk is how quickly you can get started. With a library of 300+ templates and a drag-and-drop editor, you can create polished content that looks professional and matches your brand—even if you’re not a designer. And if you need advanced features, like conditional logic or payment integration, Involve.me has you covered.

What You Can Create

  • Quizzes: Engage users with personality tests, product finders, or trivia quizzes.
  • Surveys and Polls: Gather customer feedback, conduct market research, or collect opinions in a fun, interactive way.
  • Calculators: Build tools like price estimators, ROI calculators, or savings trackers to provide instant value.
  • Forms: Create sleek forms for contact info, event sign-ups, or even job applications.
  • Interactive Funnels: Build multi-step lead funnels to qualify leads, capture data, and convert visitors into customers.

Why It’s Worth It

  • Flexible Publishing: Share your content as landing pages, embeds, or pop-ups on your website.
  • Easy to Use: The drag-and-drop editor and pre-made templates make it simple to create professional content quickly.
  • Personalized Experiences: Conditional logic lets you adapt content based on user choices.
  • Integrated Payments: Accept payments through Stripe, PayPal, or Square through your forms.
  • Analytics and AI Tools: Use detailed analytics to gain insights into your audience and let AI help with content creation.

How Much It Costs

Plans start at $29 per month.

outgrow

2) Outgrow

is an all-in-one platform for creating interactive content that helps you engage your audience and generate leads. With its user-friendly drag-and-drop builder, you can create quizzes, calculators, surveys, and more—no coding required. Whether you’re looking to entertain, educate, or convert visitors, Outgrow makes it easy to design personalized experiences that captivate your audience.

One of the standout features of Outgrow is its flexibility. You can choose from a variety of pre-designed templates or start from scratch to build interactive content that fits your brand. It also offers branching logic, which means you can create customized paths based on user responses, ensuring every interaction feels personal and relevant.

Outgrow doesn’t just stop at creation—it integrates seamlessly with over 1,000 tools like HubSpot, Mailchimp, and Salesforce. This allows you to connect your interactive content to your existing marketing and sales workflows, making lead generation and nurturing a breeze.

What You Can Create

  • Quizzes: Craft engaging personality tests, product recommendations, or knowledge quizzes to capture attention and generate leads.
  • Calculators: Build interactive tools like ROI calculators, cost estimators, or savings trackers to provide instant value to users.
  • Surveys and Polls: Gather feedback, conduct market research, or collect customer opinions in a fun and interactive way.
  • Chatbots: Set up conversational experiences that guide users, answer questions, or collect data in real time.
  • eCommerce Recommendations: Deliver personalized product suggestions to boost sales and improve the customer experience.

Why It’s Worth It

  • Ease of Use: The drag-and-drop editor and templates make creating interactive content quick and straightforward.
  • Personalized Interactions: Branching logic and custom outcomes make every experience feel unique to the user.
  • Wide Integration Options: Sync with tools like Salesforce, Mailchimp, and HubSpot to streamline your workflows.
  • Flexible Publishing: Share your content as standalone pages, website embeds, or even pop-ups.

How Much It Costs 

Plans start at $22 per month.

zembula

3) Zembula

is a tool that takes email marketing to the next level with interactive and personalized content. It helps you create emails that update in real time, so your audience always sees the most relevant information. Whether it’s showing personalized product recommendations or a countdown to a sale, Zembula makes your emails feel fresh every time they’re opened.

At the core of Zembula is its Composition Engine, which uses your existing customer data to craft tailored emails for each recipient. This means every email feels personal and relevant, helping to boost engagement and conversions. It also includes real-time updates, like inventory changes or weather-based promotions, making your emails more useful to your audience.

You can add interactive elements like polls, quizzes, and digital scratch-offs, which not only keep your emails engaging but also help you learn more about your customers. And since it integrates with over 100 tools like HubSpot and Salesforce, it fits right into your current marketing setup.

What You Can Create

  • Real-Time Updates: Show live data like product availability, countdowns, or weather-specific offers.
  • Interactive Features: Add polls, quizzes, or scratch-offs to keep readers engaged and collect insights.
  • Personalized Emails: Use customer data to create tailored content for every recipient.
  • Easy Integrations: Works with platforms like HubSpot, Salesforce, and many others to simplify your workflow.
  • Dynamic Content: Automatically adjust emails to match the time or context when they’re opened.

Why It’s Worth It

  • Keeps Emails Relevant: With real-time updates, your emails are always current, so readers get information that matters when they need it.
  • Encourages Interaction: Features like polls and scratch-offs make emails fun and engaging, which can lead to higher open and click rates.
  • Fits Into Your Workflow: You don’t need to overhaul your tools—Zembula connects with what you’re already using.
  • Easy to Use: You don’t have to be a tech expert to set it up or start using it.

How Much It Costs 

Contact to create your custom plan.

qzzr

4) Qzzr

is an easy-to-use platform for creating interactive quizzes that capture attention and generate leads. Whether you’re looking to engage your audience, collect customer insights, or promote your products, Qzzr makes quiz creation simple and fun. You can customize your quizzes with text, images, videos, and even GIFs to match your brand and keep your audience entertained.

Creating quizzes with Qzzr doesn’t require any technical expertise. The platform is designed to help you quickly build and share quizzes that deliver results. Whether you’re a marketer, educator, or small business owner, Qzzr can help you connect with your audience and learn more about their preferences.

What You Can Create

  • Create Quizzes: Design engaging quizzes with multiple question types to entertain and educate your audience.
  • Customize Content: Add images, videos, and GIFs to make your quizzes visually appealing and aligned with your brand.
  • Collect Leads: Use built-in lead capture forms to gather contact information directly from your quizzes.
  • Analyze Responses: Track quiz performance and analyze responses to gain valuable audience insights.

Why It’s Worth It

  • Easy to Use: The simple interface makes it quick to create quizzes without any design or coding skills.
  • Highly Customizable: You can personalize quizzes to reflect your brand and engage your audience.
  • Lead Generation Focus: Built-in forms allow you to collect leads seamlessly during the quiz experience.
  • Audience Insights: Gain actionable data from responses to improve your marketing strategy.

How Much It Costs 

Plans Start at $59 per month

thinglink

is a platform that allows you to create interactive images, videos, and 360° media to engage your audience in a more immersive way. It’s designed to be user-friendly, so you don’t need any coding skills to transform your static content into interactive experiences. Whether you’re in education, training, or marketing, ThingLink helps you add layers of information to your visuals, making them more engaging and informative.

What You Can Create

  • Add Interactive Hotspots: Enhance images and videos by embedding clickable hotspots that reveal text, images, videos, or links.
  • Create Virtual Tours: Develop immersive 360° tours by linking multiple scenes, ideal for virtual campus visits or real estate showcases.
  • Build Interactive Scenarios: Use the Scenario Builder to craft branching narratives or training modules that adapt based on user choices.
  • Utilize AI Features: Leverage AI tools to quickly convert existing materials, like PDFs, into interactive content, saving time and effort.

Why It’s Worth It

  • Ease of Use: The platform is intuitive, allowing anyone to create interactive content without technical expertise.
  • Versatility: Supports various media types, including images, videos, and 360° content, catering to diverse project needs.
  • AI Integration: The new AI-powered Scenario Builder simplifies the creation process by transforming static documents into interactive experiences.
  • Cross-Platform Accessibility: Content created with ThingLink can be viewed on desktops, mobile devices, and VR headsets, ensuring broad accessibility.

How Much It Costs 

Plans start at $41 per month.

mapme

6) Mapme

is a user-friendly platform that enables you to create interactive maps without any coding skills. It’s designed for various industries, including real estate, tourism, and non-profits, allowing you to showcase locations, events, or projects in an engaging way. With Mapme, you can customize your map’s appearance to align with your brand, add multimedia content, and share your creation across different platforms.

What You Can Create 

  • Add Multimedia Content: Enhance your maps by incorporating photos, videos, audio files, PDFs, and 3D tours to provide a richer user experience.
  • Customize Map Design: Choose from various map styles, layouts, and colors to match your project’s look and feel. You can also create custom map markers or upload your own designs.
  • Import Data Easily: Quickly add multiple locations by importing data from spreadsheets using CSV files or integrate with Google Sheets for real-time updates.
  • Embed and Share: Seamlessly embed your interactive map into websites and share it across social media platforms to reach a wider audience.
  • Analyze Engagement: Track how users interact with your map to gain insights and optimize user engagement.

Why It Stands Out

  • No Coding Required: Anyone can build a map with Mapme, regardless of technical expertise.
  • Versatile Use Cases: Suitable for various applications, including project portfolios, events, campus guides, and real estate listings.
  • Real-Time Data Integration: Keep your maps up-to-date by integrating real-time data, ensuring users always have the latest information.
  • Mobile-Friendly: Maps are optimized for both desktop and mobile devices, providing a seamless experience across platforms.

How Much It Costs 

Plans start at $39 per month.

ceros

7) Ceros

is a cloud-based design platform that enables marketers and designers to create interactive and engaging digital content without writing any code. With its intuitive drag-and-drop interface, you can craft a variety of experiences, from infographics to microsites, that captivate your audience and enhance your brand’s online presence.

What You Can Create 

  • Create Interactive Content: Design engaging experiences like infographics, eBooks, and microsites to captivate your audience.
  • Customize Designs: Tailor your projects with animations and interactive elements to align with your brand’s identity.
  • Collaborate in Real-Time: Work simultaneously with team members, streamlining the creative process.
  • Publish Seamlessly: Embed your interactive content into websites or share it across various platforms effortlessly.
  • Analyze Performance: Utilize built-in analytics to monitor engagement and optimize your content strategy.

Why It’s Worth It

  • No Coding Required: Easily create complex interactive content without any programming knowledge.
  • User-Friendly Interface: The platform’s drag-and-drop functionality simplifies the design process.
  • Real-Time Collaboration: Enhance teamwork with features that allow multiple users to work on the same project simultaneously.
  • Seamless Integration: Compatible with various content management systems, making it easy to incorporate into your existing workflow.

How Much It Costs 

Request a demo

apester

8) Apester

is a tool that lets you make your content interactive and more engaging for your audience. Instead of just showing them a regular article, image, or video, you can add fun, clickable elements like quizzes, polls, and surveys. It’s perfect for keeping people on your site longer and getting their feedback in real-time.

For example, imagine you’re running a news website. You could add a quick poll at the end of a story to ask readers what they think about the topic. Or, if you’re a marketer, you could create a quiz to help your audience discover the best product for their needs. All of this can be done without coding, thanks to Apester’s easy-to-use drag-and-drop builder.

What You Can Do with Apester

  • Create Interactive Content: Add quizzes, polls, surveys, or even web stories to your website or blog.
  • Engage Readers: Keep people clicking with interactive videos, swipeable stories, or visual polls.
  • Get Feedback: Collect opinions, preferences, or other data directly from your audience through fun and simple forms.
  • Customize Templates: Use ready-made designs or create your own to match your brand.
  • Share Anywhere: Embed your interactive content on websites, blogs, or social media.

Why It Stands Out

  • Easy for Anyone: You don’t need any technical skills to make your content interactive.
  • Keeps People Engaged: Interactive content is proven to make people spend more time on your site.
  • Great for Feedback: Collect valuable data directly from your audience, like opinions or preferences.
  • Flexible Use Cases: Works for news stories, product recommendations, education, and more.

How Much It Costs 

Plans start at $149 per month.


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