SE Ranking is a solid all-in-one SEO platform, offering rank tracking, website audits, keyword research, and competitive analysis. But it’s not the only option. Whether you’re looking for a more affordable alternative, a tool with more advanced features, or a platform that better fits your workflow, there are plenty of choices.
In this article, we’ll break down the best SE Ranking alternatives in 2025, comparing their features, pricing, and what makes them stand out.
Why Look for an SE Ranking Alternative?
SE Ranking is a good tool, but it might not be the perfect fit for everyone. Here’s why you might consider switching:
- Pricing – SE Ranking’s plans start at $65 per month, but if you need more frequent rank tracking or extra users, costs can add up quickly.
- More Advanced Features – Some tools offer deeper backlink analysis, AI-driven insights, or more comprehensive keyword research.
- Better User Experience – Some SEOs find SE Ranking’s interface clunky or prefer a tool with better integrations.
- Specific Use Cases – If you only need keyword research, local SEO tracking, or advanced competitor insights, there are tools better suited for those needs.
Now, let’s dive into the best SE Ranking alternatives available today.
1. Ahrefs – Best for Deep SEO Insights
Why Choose Ahrefs?
Ahrefs is a powerhouse for SEO professionals who want the most accurate backlink data, competitive analysis, and keyword insights. It’s known for having one of the largest and freshest backlink indexes in the industry.
Key Features:
✔ Industry-leading backlink analysis
✔ Keyword research with detailed difficulty scores
✔ Rank tracking with historical data
✔ Site audit tool to find SEO issues
✔ Competitor analysis to uncover traffic sources
Pricing: Starts at $129/month (with a limited free plan available).
Best For: SEOs who want the most reliable backlink data and competitive analysis.
2. Semrush – Best All-in-One SEO & Marketing Suite
Why Choose Semrush?
Semrush is a direct competitor to SE Ranking but offers a more extensive set of marketing tools, including PPC research, social media tracking, and content marketing features.
Key Features:
✔ In-depth keyword research and SERP analysis
✔ Backlink monitoring and toxic link identification
✔ Competitive research on organic and paid traffic
✔ Content marketing tools for optimizing pages
✔ Local SEO features for businesses with physical locations
Pricing: Starts at $139.95/month (higher than SE Ranking but offers more features).
Best For: Agencies and businesses looking for an all-in-one SEO and marketing suite.
3. Moz Pro – Best for Beginners & Small Teams
Why Choose Moz Pro?
Moz Pro is a beginner-friendly SEO tool that offers keyword research, rank tracking, site audits, and link analysis, all wrapped in an easy-to-use interface.
Key Features:
✔ Keyword explorer with difficulty and opportunity scores
✔ Domain authority and page authority scoring
✔ Site audits with actionable recommendations
✔ Backlink analysis with spam score detection
✔ Rank tracking for mobile and desktop
Pricing: Starts at $99/month (with a 30-day free trial).
Best For: Small teams and beginners who want a user-friendly SEO tool with strong customer support.
4. Ubersuggest – Best Budget-Friendly SEO Tool
Why Choose Ubersuggest?
If you’re looking for an affordable alternative to SE Ranking, Ubersuggest (by Neil Patel) provides keyword research, domain analysis, and rank tracking at a lower price.
Key Features:
✔ Keyword suggestions with SEO difficulty and search volume
✔ Backlink tracking and competitive research
✔ Rank tracking for desktop and mobile
✔ AI-powered content ideas and analysis
Pricing: Starts at $29/month (or a one-time lifetime deal for $290).
Best For: Solo entrepreneurs and small businesses on a tight budget.
5. Serpstat – Best for Affordable All-in-One SEO
Why Choose Serpstat?
Serpstat offers a great mix of SEO tools at a lower price than SE Ranking, making it a good choice for businesses that need a budget-friendly SEO suite.
Key Features:
✔ Keyword research with difficulty scoring
✔ Rank tracking with daily updates
✔ Backlink analysis and competitor insights
✔ Site audit with technical issue detection
✔ PPC research for Google Ads campaigns
Pricing: Starts at $59/month.
Best For: Small businesses that need a comprehensive but affordable SEO tool.
6. Mangools – Best for Simple Keyword Research
Why Choose Mangools?
If your main focus is keyword research and rank tracking, Mangools offers one of the most user-friendly interfaces for finding SEO opportunities.
Key Features:
✔ KWFinder for easy keyword research
✔ SERPChecker for analyzing Google’s top results
✔ SERPWatcher for daily rank tracking
✔ LinkMiner for backlink analysis
✔ SiteProfiler for domain research
Pricing: Starts at $49/month.
Best For: Bloggers and content marketers who need a simple but powerful keyword research tool.
Which SE Ranking Alternative Is Right for You?
The best alternative depends on what you need most in an SEO tool. If backlink analysis is your top priority, Ahrefs has the most accurate data in the industry. If you’re looking for an all-in-one SEO and marketing suite, Semrush offers the most features, but it comes at a higher price.
For beginners or small teams, Moz Pro is a user-friendly option with great customer support. If you’re on a budget, Ubersuggest provides solid keyword research and rank tracking at a lower cost. Serpstat and Mangools also offer well-rounded SEO features for businesses that want affordability without sacrificing functionality.
To help you compare, here’s a quick breakdown of the best SE Ranking alternatives based on their strengths and pricing:
Final Thoughts
SE Ranking is a solid SEO platform, but depending on your needs, other tools might be a better fit. If you need better backlink data, Ahrefs is the way to go. If you want an all-in-one SEO and marketing suite, Semrush is a strong choice. For those on a tight budget, Ubersuggest and Serpstat offer solid alternatives at a lower price.
No matter which tool you choose, make sure it aligns with your SEO strategy, budget, and workflow. Want to compare these tools yourself? Most of them offer free trials, so test them out before committing!
