startup email marketing services

Best Email Marketing Tools for Startups of 2025

Starting a business is tough, and finding the right tools to grow it can feel overwhelming. Email marketing is one of the best ways to connect with your audience, drive sales, and keep your business moving forward — but only if you’ve got the right tool for the job.

The wrong email marketing platform can slow you down, waste your time, and leave you frustrated. Maybe your emails aren’t getting opened, your campaigns feel clunky, or you’re paying for features you don’t even use.

Don’t stress — we’ve got you covered.

This list breaks down the best email marketing tools for startups in 2025. Whether you’re building your first email list or looking to scale up, there’s a tool here that’s perfect for your needs and budget.

Let’s find the one that works for you.

Here are the best email marketing tools for startups:

mailchimp

1. Mailchimp

Mailchimp is one of the most popular email marketing tools for a reason—it’s built with startups in mind. Whether you’re just starting out or looking to grow, it gives you all the tools you need to create, send, and track emails without feeling overwhelmed. Plus, its free plan makes it easy to get started without spending a dime.

The platform is user-friendly and packed with features that help you scale as your business grows. From designing emails with their drag-and-drop editor to automating your campaigns, Mailchimp gives you the flexibility to do it all, even if you’re short on time or experience.

  • Easy to use: Intuitive design with templates and tools that are beginner-friendly.
  • Free to start: A generous free plan perfect for small businesses or testing the waters.
  • All-in-one platform: Includes email marketing, landing pages, and basic CRM features.
Starts at $0/Month.
constant contact

2. Constant Contact

Constant Contact is a solid choice for startups that want to focus on building their audience and driving engagement. It’s designed to be simple enough for beginners but powerful enough to support growing businesses. From email campaigns to social media ads, it offers tools to help you connect with your customers and keep them coming back.

What makes Constant Contact stand out is its focus on providing support and guidance along the way. Their award-winning customer service and educational resources are perfect for startups looking to get results without the guesswork.

  • Scalable pricing: Affordable plans that grow with your business.
  • Great support: Award-winning customer service to help you when you’re stuck.
  • Built-in marketing tools: Includes email, social ads, and event management in one platform.
Starts at $20/Month.
keap

3. Keap

Keap is an ideal choice for startups that want more than just email marketing. It’s an all-in-one platform that combines CRM, email automation, text messaging, and payment tools to help you manage your business from one place. If you’re looking to save time and stay organized, Keap has you covered.

What makes Keap great for startups is its focus on automation and efficiency. It helps you capture leads, follow up with them automatically, and even get paid faster—all while keeping your tools and workflows in one easy-to-use platform.

  • All-in-one solution: Combines CRM, email, payments, and more in one place.
  • Time-saving automation: Automates follow-ups, payments, and lead management.
  • 24/7 support: Always there to help when you need it.
Starts at $79/Month.
convertkit

4. Kit (formerly ConvertKit)

Kit is a top pick for startups, especially those led by creators, bloggers, and online entrepreneurs. It’s designed to help you grow your audience and turn casual followers into loyal customers. With its intuitive interface, you can easily create and send emails, set up automated sequences, and build landing pages without needing technical skills.

What makes Kit stand out is its focus on creators and its flexible pricing. Whether you’re just starting or looking to scale, Kit offers plans that fit your needs, including a free plan for up to 10,000 subscribers.

  • Creator-focused: Built with features tailored for content creators and entrepreneurs.
  • Flexible pricing: Offers a free plan for up to 10,000 subscribers, making it accessible for startups.
  • Easy automation: Simplifies setting up email sequences to engage your audience effortlessly.
Starts at $0/Month.
moosend

5. Moosend

Moosend is a great option for startups looking for an easy-to-use, affordable email marketing platform that delivers results. Whether you’re running a small online store or building a local service business, Moosend helps you create email campaigns that grab attention and drive clicks—all without needing any coding skills.

What makes Moosend shine is its simplicity and flexibility. With drag-and-drop email builders, automation tools, and analytics, it’s designed to help startups save time while growing their audience. Plus, their free plan makes it easy to get started.

  • Free to start: Offers a free plan, perfect for startups with limited budgets.
  • Beginner-friendly: Drag-and-drop email builder makes creating campaigns a breeze.
  • Automation included: Set up workflows to engage subscribers with minimal effort.
Starts at $0/Month.
aweber

6. AWeber

AWeber is a classic in the email marketing world and a fantastic option for startups looking to grow their audience and drive sales. It’s simple to use, reliable, and packed with features like landing pages, sign-up forms, and eCommerce tools to help you turn subscribers into customers.

What makes AWeber great for startups is its focus on making email marketing easy and accessible. With customizable templates, drag-and-drop builders, and automation tools, you can set up effective campaigns in no time—even if you’re just starting out.

  • All-in-one platform: Includes landing pages, sign-up forms, and eCommerce tools.
  • User-friendly design: Easy-to-use templates and drag-and-drop builders.
  • Affordable plans: Free to start, making it budget-friendly for startups.
Starts at $0/Month.
drip

7. Drip

Drip is the go-to email marketing tool for startups in the eCommerce space. It’s built to help you connect with customers and grow sales through targeted email and SMS campaigns. With pre-built workflows like welcome sequences and abandoned cart reminders, Drip makes it easy to get started with automation and start driving revenue right away.

What sets Drip apart is its focus on personalization and multi-channel marketing. It integrates seamlessly with eCommerce platforms, letting you create campaigns that feel personal and relevant to your customers while tracking every step of their journey.

  • Multi-channel marketing: Combines email, SMS, and pop-ups to engage your audience everywhere.
  • eCommerce-friendly: Perfect for online stores, with tools to boost conversions.
  • Pre-built workflows: Set up automated campaigns like cart reminders and post-purchase follow-ups.
Starts at $19/Month.
getresponse

8. GetResponse

GetResponse is an excellent choice for startups that want a versatile marketing platform to grow their business. It combines email marketing, automation, and a website builder to help you reach your audience, capture leads, and drive sales. Whether you’re just getting started or expanding your reach, GetResponse has the tools to make it happen.

What makes GetResponse stand out is its funnel-building features, which guide you step by step to convert leads into paying customers. Plus, with a free plan available, it’s an easy way for startups to jump in without a big investment.

  • All-in-one platform: Includes email marketing, website builder, and automation tools.
  • Lead conversion focus: Funnel-building features help you turn leads into customers.
  • Free plan available: Perfect for startups testing the waters without upfront costs.
Starts at $0/Month.
goodbits

9. Goodbits

Goodbits is a great option for startups looking to create email newsletters quickly and easily. It’s perfect for businesses that want to share curated content or send out regular updates without spending hours on design. With tools to collect and organize content from across the web, Goodbits simplifies the entire newsletter process.

What makes Goodbits a standout choice for startups is its focus on simplicity. Whether you’re pulling content from social media, bookmarking tools, or your own website, it helps you create professional-looking newsletters in minutes.

  • Free plan: Start experimenting with email newsletters at no cost.
  • Content curation made easy: Gather content from multiple sources to build newsletters fast.
  • Quick setup: Create and send branded newsletters without design skills.
Starts at $0/Month.
ActiveCampaign

10. ActiveCampaign

ActiveCampaign is perfect for startups that want to go beyond basic email marketing. It’s a powerful platform that combines email, automation, and CRM tools to help you manage your customer relationships and drive growth. From personalized campaigns to advanced segmentation, ActiveCampaign gives you everything you need to stay connected with your audience.

What makes ActiveCampaign ideal for startups is its focus on automation and scalability. You can set up workflows to handle repetitive tasks, target the right people at the right time, and keep everything running smoothly as your business grows.

  • Advanced automation: Save time with powerful workflows for follow-ups and customer engagement.
  • Built-in CRM: Manage your leads and customers in one platform.
  • Affordable plans: Start at $15/month, making it accessible for startups with growing needs.
Starts at $15/Month.
email octopus

11. EmailOctopus

EmailOctopus is a straightforward and budget-friendly email marketing tool that’s perfect for startups. It’s designed to help you grow your audience with ease, offering tools to create, send, and track email campaigns without unnecessary complexity. If you’re just starting out or need a reliable, no-frills platform, EmailOctopus is a great fit.

What makes EmailOctopus stand out is its simplicity and affordability. You can easily create personalized emails, automate welcome sequences, and build your subscriber list without breaking the bank. It’s ideal for startups looking to focus on results without overcomplicating their marketing.

  • Simple and intuitive: Easy-to-use interface for creating and managing email campaigns.
  • Affordable plans: Start for free and upgrade as your business grows.
  • Automation included: Set up email sequences to engage new subscribers effortlessly.
Starts at $0/Month.
kickofflabs

12. Kickofflabs

KickoffLabs is a great option for startups that want to run viral campaigns and grow their audience quickly. It specializes in giveaways, sweepstakes, and referral-based marketing that encourage your audience to spread the word about your brand. If you’re looking for a creative way to build excitement and collect leads, KickoffLabs is worth a try.

What sets KickoffLabs apart is its focus on rewarding engagement. You can set up campaigns where participants earn points and rewards for referring friends or completing specific actions, helping you expand your reach while keeping costs low.

  • Viral growth tools: Run giveaways, contests, and sweepstakes to attract more leads.
  • Engagement rewards: Motivate participants with points and prizes for referrals.
  • Easy setup: Launch campaigns quickly, even without technical expertise.
Starts at $29/Month.
MailMunch

13. Mailmunch

Mailmunch is a lead generation platform designed to help startups grow their audience and turn website visitors into customers. It combines email marketing with tools like pop-ups, landing pages, and forms to capture leads and keep them engaged. If you’re a startup looking for an easy way to build and nurture your email list, Mailmunch is a solid choice.

What makes Mailmunch great for startups is its seamless integration with other marketing tools and platforms. Whether you’re running a blog, an online store, or a service-based business, Mailmunch helps you create campaigns that bring in leads and keep your pipeline full.

  • Lead generation tools: Pop-ups, forms, and landing pages to capture leads effortlessly.
  • Smooth integrations: Works seamlessly with platforms like Shopify, WordPress, and more.
  • Free plan available: Get started without upfront costs, and scale as your business grows.
Starts at $0/Month.

ebook cta

Editor’s Note: Want more handpicked content that’ll help you build your business? Subscribe to our monthly newsletter