6 Simple Inbound Marketing Tactics That’ll Send Traffic To Your Site In 2025

I’ve been in marketing since 2006, and if there’s one thing I’ve learned, it’s that the right strategy at the right time can change everything. For me, that “right strategy” came in 2011 when I stumbled upon the concept of inbound marketing. It wasn’t new — it had been laid out a couple of years earlier in Inbound Marketing: Get Found Using Google, Social Media, and Blogs by the founders of HubSpot — but for me, it felt like discovering fire.

At the time, I was bootstrapping our business, pouring every ounce of energy into building something sustainable. Outbound marketing was out of the question — too expensive, too interruptive, and frankly, too ineffective for what I was trying to do. Inbound marketing was the opposite. It focused on attracting customers by providing value, earning their trust, and guiding them to you naturally. I used those principles to grow our company from scratch to a multi-million-dollar business.

Since then, I’ve watched inbound marketing evolve, but the core ideas remain timeless. The stats back it up: companies prioritizing inbound marketing see 55% more leads than those relying on traditional methods.

And here’s a quote I’ve always loved:

“Inbound marketing is not about the stuff you make, but the stories you tell.” – Seth Godin. That principle still drives how I approach content today.

In this article, I will share six simple inbound marketing tactics that have stood the test of time and that I’ve used to grow traffic and leads. These aren’t fluff tips or trends. They’re actionable strategies you can use today to grow your business, just like we did.

Let’s dive in.

1. Create Ego Content

What It Is

Ego content is exactly what it sounds like — content designed to stroke someone’s ego. But it’s not just flattery for flattery’s sake; it’s a strategic approach to build relationships and earn visibility. Ego content highlights influencers, thought leaders, or organizations in your niche by showcasing their expertise, accomplishments, or contributions.

Examples include:

• Round-up posts (e.g., “10 Marketing Experts to Watch in 2025”)
• Awards (e.g., “Top 50 Small Businesses in Tech”)
• Interviews (e.g., “An Exclusive Q&A With [Expert’s Name]”)
• Best-of listicles (e.g., “The Best SEO Tools Recommended by Industry Leaders”)

Why It Works

People love being recognized for their work—it’s human nature. By shining a spotlight on someone, you’re not only creating valuable content for your audience but also opening the door to collaboration and promotion. When someone is featured in your content, they’re more likely to share it with their network or even link to it from their website. This means:

• Increased traffic to your site.
• Potential backlinks, which boost SEO.
• Stronger relationships with industry influencers.

How to Do It

• Identify Key Players in Your Niche
  • Look for active people or companies in your industry that have engaged audiences or produce high-quality content.
  • Use tools like BuzzSumo to find influencers or Followerwonk to analyze Twitter profiles.
• Choose Your Ego Content Format
  • Decide if you’re creating a round-up post, interview, listicle, or another format.
  • Make sure it aligns with your audience’s interests and needs.
• Reach Out Strategically
  • Once your content is live, share it with the people you’ve featured.
  • Send a short, personalized email or direct message with the link.
    • Example: Hi [Name], I just published a post highlighting [topic], and I included you because of your amazing work in [specific area]. Here’s the link: [URL]. I’d love for you to take a look and share it with your audience if you think they’d find it valuable!
• Promote the Content
  • Use your email list, social media channels, and forums to spread the word.
  • Engage with the people you’ve featured by tagging them or commenting on their shares.

⌁Tools to Use

• BuzzSumo: To identify influencers and top-performing content.
• Canva: To create visually appealing graphics or awards.
• Followerwonk: To analyze social media profiles and find potential collaborators.
• Google Alerts: To monitor mentions of influencers or trends in your niche.
• Grammarly: To refine your outreach messages and ensure professionalism.

⌁Examples

• Round-Up Post: “15 Entrepreneurs Who Transformed Their Businesses With Inbound Marketing.”
• Interview: “How [Influencer’s Name] Built a 7-Figure Business Through Authentic Branding.”
• Awards: “Top 10 Tools for Remote Teams: Readers’ Choice Awards.”
• Listicle: “The 12 Most Inspiring TED Talks About Marketing.”

⌁Pro Tip

Make your ego content authentic. Don’t feature someone just for the sake of it—choose people or companies whose work aligns with your brand and message. Authenticity goes a long way in building real, lasting relationships.

By creating ego content, you’re providing value to your audience and creating a ripple effect that amplifies your reach. It’s one of the simplest and most effective inbound marketing tactics I’ve used—and it works every time.

2. Create Interactive Content

What It Is

Interactive content involves creating engaging, user-driven experiences that require active participation from your audience. Unlike traditional static content, interactive tools or experiences pull people in and keep them engaged.

Examples include:

• Quizzes (e.g., “What’s Your Marketing Superpower?”)
• Calculators (e.g., “How Much Can You Save With [Product/Service]?”)
• Polls and surveys (e.g., “What’s the Biggest Challenge in [Your Industry]?”)
• Interactive infographics (e.g., a clickable timeline of industry trends).

Why It Works

Interactive content captures attention and delivers value in real-time. People love personalized experiences; these tools help them feel involved while providing instant results or insights. Why this matters:

• Higher Engagement: Interactive content keeps users on your site longer, reducing bounce rates and boosting rankings.
• Better Lead Generation: People are more likely to exchange their email addresses or other information for quiz results or personalized calculations.
• Sharable Content: Fun or insightful experiences (like quizzes) are highly shareable on social media, amplifying your reach.
• Memorable Experiences: People remember interactive content because it offers a unique experience they don’t get from static blog posts.

How to Do It

• Identify Your Audience’s Pain Points or Interests
  • Think about what your audience needs help with or finds fun and engaging. For example:
    • Pain point: A small business owner wants to know their return on investment for a service.
    • Interest: A marketer wants to uncover their top-performing strategies.
• Choose the Right Format
  • Match your audience’s needs with the right type of interactive content:
    • Quizzes: Great for fun, shareable experiences (e.g., “Which [Product] Is Right for You?”).
    • Calculators: Ideal for solving real-world problems (e.g., “Calculate Your Potential Monthly Savings With Our Tool”).
    • Polls: Excellent for gathering opinions and sparking discussions.
• Create the Content
  • Use tools like Typeform, Interact, or Outgrow to build quizzes, surveys, and calculators.
  • For infographics or visual tools, design with Canva or Visme.
  • Make it visually appealing, easy to use, and mobile-friendly.
• Embed & Promote
  • Add the interactive content to your website, blog posts, or landing pages.
  • Share it across social media platforms, using engaging captions like:“Ever wondered how much time you could save with [Product]? Try our free calculator now!”
• Analyze Results
  • Track user interaction, lead conversions, and time spent engaging with the content using analytics tools like Google Analytics or the built-in analytics from the tool you used.

⌁Tools to Use

• Typeform: Create quizzes, surveys, or questionnaires.
• Interact: Build fun and shareable quizzes.
• Outgrow: Design calculators and other interactive tools.
• Canva or Visme: For designing interactive infographics.
• Hotjar: Track how users engage with interactive elements on your site.

⌁Examples

• Quiz: “What Type of Business Leader Are You?”
• Calculator: “How Much Can You Save by Switching to Solar Energy?”
• Survey: “What’s the Biggest Marketing Challenge You’re Facing in 2025?”
• Interactive Infographic: “The Evolution of SEO: A Clickable Timeline.”

⌁Pro Tip

Make the experience rewarding and valuable. Whether it’s an insightful result, a personalized calculation, or an engaging discovery, your audience should feel like they gained something worthwhile. And keep it simple—overcomplicating the interaction can turn users off.

Interactive content is a win-win: your audience gets a memorable, engaging experience, and you get higher engagement, more leads, and better brand recall. It’s one of my favorite ways to turn casual browsers into active participants.

3. Create Evergreen Resource Hubs

What It Is

An evergreen resource hub is a central collection of timeless, high-value content that remains relevant over time. Unlike trending blog posts or seasonal updates, evergreen content provides long-term value and consistently attracts traffic.

Examples include:

• Comprehensive how-to guides (e.g., “The Ultimate Guide to Social Media Marketing”).
• Glossaries or FAQs (e.g., “SEO Terms Every Marketer Should Know”).
• Toolkits and templates (e.g., “Free Content Calendar Template for Marketers”).
• Industry benchmarks or best practices (e.g., “Standard Email Open Rates for 2025”).

Why It Works

Evergreen resource hubs establish your website as a go-to authority in your niche. They also serve as a magnet for ongoing traffic and backlinks. Here’s why this tactic is so effective:

• Longevity: Evergreen content remains valuable year after year, requiring minimal updates to stay relevant.
• SEO Benefits: Search engines prioritize in-depth, authoritative content, boosting your rankings.
• Engagement: Visitors spend more time on resource hubs, increasing your site’s credibility and reducing bounce rates.
• Lead Generation: Resource hubs can house downloadable content like templates, checklists, or reports to capture leads.

How to Do It

• Choose a Core Topic
  • Pick a broad, foundational topic in your niche that your audience consistently searches for. For example:
    • If you’re in marketing: “Social Media Marketing.”
    • If you’re in finance: “Small Business Tax Tips.”
  • Use tools like Google Trends, Ahrefs, or AnswerThePublic to confirm the topic’s long-term popularity.
• Organize the Content
  • Break the hub into sections that cover the topic comprehensively.
  • Example structure for a “Content Marketing Hub”:
    • What is Content Marketing?
    • Best Practices for 2025.
    • Free Tools and Templates.
    • FAQs About Content Marketing.
• Create & Curate
  • Develop original content for each section of the hub.
  • Curate relevant existing content (yours or from others) to enhance the hub’s value.
  • Make sure each piece is optimized for SEO with appropriate keywords, internal links, and metadata.
• Design for User Experience
  • Use clear headings, subheadings, and navigation to make the hub easy to explore.
  • Include multimedia elements like videos, infographics, or interactive tools to enrich the experience.
• Promote and Update
  • Promote the hub through email campaigns, social media, and blog posts.
  • Regularly update the content to keep it fresh and maintain search rankings.

⌁Tools to Use

• Ahrefs or SEMrush: For keyword research and topic validation.
• Google Trends: To track the long-term popularity of a topic.
• Canva or Visme: To create visual assets like infographics.
• Notion or Trello: To organize and plan the hub’s structure.
• Hotjar: To track user engagement and improve navigation.

⌁Examples

• Marketing Hub: “The Ultimate Social Media Marketing Resource Hub.”
• Health & Wellness Hub: “Everything You Need to Know About Starting a Keto Diet.”
• Tech Hub: “Essential Cloud Computing Tools for Small Businesses.”

⌁Pro Tip

Focus on depth and usability. A well-organized hub with clear navigation and actionable content will keep visitors engaged and returning for more. Include downloadable assets (e.g., checklists, templates) to convert traffic into leads.

Evergreen resource hubs don’t just drive traffic—they build trust, establish authority, and create a long-lasting foundation for your inbound marketing strategy. It’s one of the smartest long-term investments in your content strategy.

4. Create Video Tutorials and Demos

What It Is

Video tutorials and demos are short, engaging videos that show your audience how to solve a problem, use a product, or understand a concept. They can take many forms, including:

• Step-by-step tutorials (e.g., “How to Set Up a Facebook Ad Campaign”).
• Product demos (e.g., “See How [Your Product] Works in 2 Minutes”).
• Behind-the-scenes videos (e.g., “How We Develop Our Products”).
• Explainer videos (e.g., “What Is Inbound Marketing and Why Does It Matter?”).

Why It Works

Video content is one of the most effective ways to connect with your audience. It’s engaging, easy to consume, and highly shareable. Here’s why video tutorials and demos should be part of your inbound marketing strategy:

• Engagement: Videos grab attention and keep people on your site longer.
• Better Retention: Viewers retain 95% of a message when they watch it in a video versus 10% when reading it.
• Higher Conversions: Landing pages with videos can increase conversions by up to 80%.
• Search Engine Priority: Search engines love video content, and it helps boost your rankings.

How to Do It

• Choose a Topic
  • Focus on common questions or problems your audience faces.
  • Example topics:
    • “How to Use Our Product in 5 Easy Steps.”
    • “3 Simple Hacks for [Industry Problem].”
    • “What Makes [Your Product] Different?”
• Plan Your Script
  • Keep it simple, clear, and concise.
  • Use a problem-solution structure:
    • Start by identifying the problem.
    • Show how to solve it with step-by-step instructions or a product demo.
  • Example:“Struggling to organize your team’s projects? Let me show you how [Your Tool] can streamline everything in less than 5 minutes.”
• Produce the Video
  • Use tools like Camtasia or Loom for screen recordings.
  • Use your smartphone or a DSLR camera and a microphone for live-action videos for good audio quality.
  • Add captions or subtitles using tools like Rev or Kapwing to make your videos accessible.
• Optimize for SEO
  • Include keywords in the video title, description, and tags.
  • Upload to YouTube or embed it on your website with an SEO-friendly transcript.
  • Example: For a video titled “How to Use [Product],” include a transcript on the blog post where the video is embedded.
• Promote and Distribute
  • Share your video on social media platforms like YouTube, Instagram, TikTok, or LinkedIn.
  • Repurpose snippets for ads or email campaigns.
  • Use your video’s call-to-action to encourage viewers to visit your website or download a resource.

⌁Tools to Use

• Camtasia: For screen recording and editing.
• Loom: For quick, shareable screen recordings.
• Canva Video: To create engaging video thumbnails.
• Kapwing or Rev: For captions and subtitles.
• YouTube Studio: For uploading, managing, and optimizing your videos.

⌁Examples

• Tutorial Video: “How to Schedule Social Media Posts With [Your Tool].”
• Product Demo: “See [Your Product] in Action: A Quick Overview.”
• Explainer Video: “What Is Inbound Marketing? A Beginner’s Guide.”
• Behind-the-Scenes: “How We Built Our Most Popular Product.”

⌁Pro Tip

Focus on quality over quantity. A few well-produced, highly relevant videos can drive more traffic and engagement than dozens of low-effort clips. Keep your videos short—2-3 minutes is ideal for most tutorials and demos.

Video tutorials and demos are a powerful way to humanize your brand, simplify complex concepts, and give your audience a reason to return. They’re a must-have in any inbound marketing toolkit.

5. Create Data-Driven Content

What It Is

Data-driven content leverages original research, statistics, or insights to create compelling, authoritative resources for your audience. This content provides unique value by backing claims with evidence, often becoming a reference point in your industry.

Examples include:

• Industry surveys (e.g., “The State of [Industry] in 2025”).
• Reports or whitepapers (e.g., “10 Key Trends Shaping [Industry]”).
• Infographics highlighting data points (e.g., “5 Surprising Stats About Customer Behavior”).
• Case studies with measurable results (e.g., “How [Company] Increased ROI by 200% Using [Your Product]”).

Why It Works

Data-driven content builds trust and credibility, making it highly shareable and valuable for your audience. Here’s why it’s so effective:

• Credibility: People trust content backed by real numbers and research.
• Backlink Magnet: Other content creators often reference and link to original data.
• High Engagement: Readers stay longer on pages with detailed, insightful information.
• SEO Benefits: Search engines favor unique, authoritative content that provides depth.

How to Do It

• Gather Data
  • Conduct original research through surveys, polls, or customer data.
  • Use public data sources like government reports, industry studies, or platforms like Statista.
  • Examples of data sources:
    • Google Trends for search insights.
    • SurveyMonkey or Typeform for custom surveys.
• Choose a Story Angle
  • Identify trends, surprising insights, or patterns in your data.
  • Frame the data around a specific audience pain point or interest.
  • Example: “75% of Marketers Say Personalization Is Key in 2025—Here’s How to Do It.”
• Visualize the Data
  • Present the data in an easy-to-digest format, like charts, graphs, or infographics.
  • Use tools like Canva, Infogram, or Google Data Studio to create visuals.
• Create the Content
  • Develop blog posts, reports, or infographics centered on your findings.
  • Structure the content, using headings, bullet points, and clear visuals, to make it skimmable.
  • Example: A blog post titled “5 Surprising Stats That Will Change Your [Industry] Strategy.”
• Promote & Share
  • Share your findings on social media, in newsletters, and with relevant influencers or organizations.
  • Pitch your data as a resource for journalists or bloggers in your industry.
  • Create a downloadable version (e.g., a PDF report) to use as a lead magnet.

⌁Tools to Use

• SurveyMonkey or Typeform: To conduct surveys and gather data.
• Google Data Studio: For creating charts and data visualizations.
• Canva or Infogram: To design infographics.
• Statista or Pew Research Center: For accessing reliable industry data.
• Hotjar: To analyze user behavior on your website for actionable insights.

⌁Examples

• Survey Report: “The 2025 Social Media Trends Report: Insights From 1,000 Marketers.”
• Infographic: “How the Average Consumer Spends 3 Hours a Day Online.”
• Case Study: “How [Customer Name] Achieved 150% Growth Using [Your Product].”
• Blog Post: “What 2025’s E-Commerce Data Tells Us About the Future of Shopping.”

⌁Pro Tip

Focus on actionable takeaways. Don’t just present the data — explain what it means and how your audience can use it to improve their strategies or solve their problems.

Data-driven content is one of the most reliable ways to position yourself as an authority in your field. It attracts traffic and generates trust, backlinks, and shares, making it a cornerstone of successful inbound marketing.

6. Repurpose Content

What It Is

Repurposing content is the process of adapting existing, high-performing content into different formats or updating it to fit new contexts. Instead of constantly creating new material, you extend the lifespan of your best content by making it accessible and engaging on multiple platforms.

Examples include:

• Turning a blog post into a video or infographic.
• Breaking a webinar into short video clips for social media.
• Combining several blog posts into an eBook or guide.
• Updating old posts with new data, visuals, or examples.

Why It Works

Repurposing content is a smart, efficient way to maximize the value of what you’ve already created. Here’s why it’s so effective:

• Saves Time and Effort: You’re leveraging existing work instead of starting from scratch.
• Reaches New Audiences: Different formats appeal to different audience segments and platforms.
• Boosts SEO: Updating old content signals to search engines that it’s still relevant, improving rankings.
• Maximizes ROI: High-performing content becomes even more valuable when repackaged for other uses.

How to Do It

• Identify High-Performing Content
  • Use tools like Google Analytics to find blog posts, videos, or other content with high traffic, engagement, or conversion rates.
  • Example: A blog post that consistently ranks on the first page of Google or generates leads.
• Choose a New Format
  • Match the content to a format that works for your target audience and the platform:
    • Blog post → Infographic for Pinterest or LinkedIn.
    • Webinar → Video clips for Instagram Reels or TikTok.
    • Long article → Newsletter series or podcast episode.
• Update and Optimize
  • Refresh the content with updated data, trends, or examples to keep it relevant.
  • Optimize for SEO by reworking keywords, meta descriptions, and internal links.
• Distribute Across Channels
  • Share the repurposed content on platforms where your audience spends time.
  • Promote older content by giving it a new spin, like turning a “Top 10” blog post into a video series.
• Track Performance
  • Use analytics tools to measure how well the repurposed content performs.
  • Adjust future repurposing efforts based on what resonates most with your audience.

⌁Tools to Use

• Google Analytics: To identify high-performing content.
• Canva or Visme: For creating visuals like infographics.
• Loom or Camtasia: For recording videos from existing content.
• Anchor: To turn written content into podcast episodes.
• HubSpot: For organizing and automating content repurposing workflows.

⌁Examples

• Infographic: Turn a blog post on “10 Marketing Tips” into a visual guide.
• Video Clips: Slice a webinar on SEO trends into a series of 1-minute social media videos.
• EBook: Combine multiple blog posts on a related topic into a comprehensive downloadable guide.
• Newsletter Series: Break down a long-form article into bite-sized weekly emails.

⌁Pro Tip

Don’t just replicate content—adapt it to fit the platform and audience. For example, a professional tone works for LinkedIn, but a casual, entertaining style might perform better on TikTok.

Repurposing content is one of the easiest ways to squeeze more value from your marketing efforts. It’s efficient and effective and ensures that your best ideas get seen by as many people as possible —regardless of where or how they prefer to engage.

Conclusion:

Inbound marketing isn’t about chasing your audience—it’s about creating valuable, engaging content that draws them in naturally. The six tactics we’ve covered are tried-and-true strategies that I’ve personally used to grow our business, and they can work for you too. Here are the key takeaways to keep in mind:

1. Ego Content: Build relationships and earn backlinks by showcasing others’ expertise and accomplishments.
2. Interactive Content: Engage your audience with quizzes, calculators, or polls that provide personalized value.
3. Evergreen Resource Hubs: Create long-lasting, comprehensive content that positions your site as an authority.
4. Video Tutorials and Demos: Use video to simplify complex concepts, showcase your products, and connect with your audience.
5. Data-Driven Content: Back up your claims with original research and statistics to establish credibility and attract backlinks.
6. Repurpose Content: Maximize your content’s reach and ROI by adapting it for new formats and audiences.

The beauty of inbound marketing lies in its ability to build trust, foster relationships, and create lasting value for your audience. Start by implementing one or two of these tactics, and as you see results, expand your efforts. With consistency and creativity, you’ll drive more traffic to your site and create a foundation for long-term growth.

Now it’s your turn — try these tactics, and watch your inbound marketing take off!