Looking for a customer feedback solution to help your company stay on track?
Whether you’re trying to gain new customers or retain the ones you have, customer feedback is your secret weapon. It’s the key to understanding what your business is doing right and what it’s doing wrong.
And with the right tools, collecting feedback and putting it to work for your business has never been easier.
So, where do you start?
This list has you covered. It breaks down the best feedback tools out there.
Here are the best customer feedback tools for small business in 2025:
1. Boast
Boast.io is a tool that helps businesses collect video testimonials from their customers. It makes it super simple for your customers to record and submit videos straight from their phones using the Boast app.
Boast.io stands out because it turns your customers into your best marketers. By showcasing authentic video testimonials, you can build trust with potential customers, improve your reputation, and highlight your brand’s value in a way text reviews simply can’t match. Plus, managing and sharing these testimonials is seamless, saving you time and effort.
How much does it cost?
The prices for Boast.io plans range from $50 to $208 per month when billed annually.
2. BugHerd
BugHerd is a feedback tool designed to help businesses quickly identify and fix issues on their websites. It allows users to report bugs directly on the site, and all the details—like browser type, operating system, and screen resolution—are automatically captured.
What makes BugHerd great is how it simplifies communication between your team and customers or testers. Instead of juggling confusing emails or spreadsheets, you get clear, actionable feedback delivered straight to a task board. It streamlines the process, helping you resolve problems faster and keep your website running smoothly.
How much does it cost?
BugHerd plans cost $49 to $149 per month.
3. Delighted
Delighted is a survey tool that helps businesses gather real-time customer feedback. It offers easy-to-use templates for surveys like Net Promoter Score (NPS), customer satisfaction (CSAT), and more.
Delighted’s ability to provide detailed insights with just a few clicks sets it apart. You can customize questions to uncover exactly what your customers are thinking and analyze responses instantly. It’s fast, intuitive, and designed to help you take immediate action to improve your customer experience.
How much does it cost?
Start with Delighted for free, or choose a plan that ranges from$17 to $224 per month.
4. GatherUp
GatherUp is a platform that helps businesses collect customer feedback and online reviews in one place. It’s designed to boost your online reputation and provide insights that can improve your customer experience.
What makes GatherUp special is how it turns customer feedback into a powerful marketing tool. By seamlessly managing reviews and feedback, you can enhance your credibility, drive more sales, and gain deeper insights into your customer base. Plus, the platform is continuously updated with new features to keep your business ahead of the curve.
How much does it cost?
Plans for GatherUp range from $60 to $99 per month, depending on the number of locations.
5. Helio
Helio is a survey platform that helps businesses ask important questions and get clear answers. It’s perfect for gathering insights from customers, employees, or leads. Whether you’re testing ideas or improving strategies, Helio gets the feedback you need fast.
Helio stands out because it’s simple but powerful. You can send surveys to any group and get both detailed and easy-to-understand responses. It also brings your team together by making feedback easy to share and act on.
How much does it cost?
Helio.app survey rates range from $99 to $4,999.
6. Kudobuzz
Kudobuzz helps businesses collect and showcase reviews to build trust and boost sales. It pulls in verified reviews from social media and displays them on your website. This adds social proof that encourages potential customers to choose your brand.
Kudobuzz is awesome because it turns your happy customers into your biggest advocates. It makes it easy to sync reviews and show them off with no extra effort. More positive reviews mean better credibility, higher traffic, and improved conversions.
How much does it cost?
Sign up/log in to get pricing
7. Paperform
Paperform is a tool that lets you create beautiful online forms and product pages without needing technical skills. It’s perfect for collecting feedback, taking orders, or creating surveys. You can customize everything to match your brand and your audience’s needs.
Paperform stands out because it’s flexible and easy to use. You can set up logic rules to guide respondents through your forms in a smooth, personalized way. This makes it ideal for businesses that want to gather insights while delivering a seamless user experience.
How much does it cost?
The plans start from $29 up to $129 per month.
8. Qualaroo
Qualaroo is a feedback tool designed to collect insights from website visitors in real-time. It uses nonintrusive pop-up surveys to ask questions while users are still engaged, helping businesses gather actionable data directly from their audience.
Qualaroo is awesome because it delivers instant feedback without annoying your visitors. Its smart design ensures you get valuable insights without disrupting the user experience. Plus, it’s backed by years of research, making it a trusted choice for improving websites and better understanding customers.
How much does it cost?
Qualaroo’s plan is $39.99 per month.
9. Shout About Us
Shout About Us is a feedback and review management platform tailored for agencies and franchises. It helps businesses collect more positive reviews and respond to them quickly. With its custom review response service, you can ensure every customer feels heard.
What makes Shout About Us stand out is its hands-on approach. Their team of trained responders takes care of replying to reviews for you, saving time and maintaining consistency. This not only boosts your online reputation but also builds stronger customer relationships.
How much does it cost?
You must contact the Shout About Us sales team to learn about their prices.
10. Ask Nicely
Ask Nicely is a customer experience platform built to help teams measure and improve every customer interaction. It’s powered by the Net Promoter Score (NPS) framework, making it easy to track customer satisfaction in real-time. The platform connects feedback directly to your systems and processes for seamless integration.
What makes Ask Nicely awesome is its focus on action. It motivates your team by tying real-time feedback to their daily tasks. This helps you create a culture of constant improvement, leading to happier customers and more referrals.
How much does it cost?
Ask Nicely plans range from $499-$999.
11. Customer Thermoneter
Customer Thermometer is a simple yet powerful feedback tool for collecting real-time customer insights. It allows businesses to send quick, visually engaging surveys via email or other channels. With just a single click, customers can share their satisfaction levels instantly.
What makes Customer Thermometer stand out is its speed and simplicity. You can start collecting feedback within minutes of setting up an account. The quick-response format encourages more participation, giving you actionable data to improve customer experiences without any delays.
How much does it cost?
Customer Thermometer prices range from $29 to $159 per month.
12. Demandforce
Demandforce is a reputation management tool that helps businesses collect and share customer reviews effortlessly. It allows you to send reviews to top platforms like Google, Facebook, and WebMD, boosting your online presence. This makes it easier for potential customers to trust your brand.
What makes Demandforce great is its control and reach. You can decide which reviews get shared and where they’re published. By managing your reviews strategically, you can improve visibility, build credibility, and attract more customers with minimal effort.
How much does it cost?
Sign up to get pricing
13. Google Forms
Google Forms is a free tool for creating surveys, collecting feedback, and managing responses. It integrates seamlessly with other Google apps, making it easy to collaborate and analyze data. Whether you’re gathering customer feedback or running internal surveys, it’s simple and efficient.
What makes Google Forms awesome is its accessibility. It’s completely free and works on any device, so you can create and respond to forms anywhere. Plus, its intuitive design and integration with Google Sheets make analyzing feedback quick and hassle-free.
How much does it cost?
Google Forms is a full-featured tool that is free when you sign up for a Google account.
14. Listen360
Listen360 is a feedback platform that helps businesses gather insights to improve customer experiences. It provides real-time alerts for negative feedback and daily email summaries to keep you informed. This ensures you can respond to issues quickly and effectively.
What makes Listen360 great is its proactive approach to customer feedback. It doesn’t just collect data. It helps you act on it in real-time. By addressing concerns immediately, you can turn potential problems into opportunities to build loyalty and trust.
How much does it cost?
You can request a demo at the Listen360 website to learn more about pricing.
15. Podium
Podium is an all-in-one platform that helps businesses collect reviews, communicate with customers, and even process payments. It centralizes interactions into a single inbox, making it easy to manage everything from feedback to leads. It’s perfect for businesses looking to streamline customer communication.
What makes Podium awesome is its versatility. It simplifies how you gather reviews, respond to messages, and even accept payments — all through text. This creates a fast, convenient experience for your customers while boosting your business’s efficiency and reputation.
How much does it cost?
Podium pricing ranges from $399-$599, or contact the sales team to request a custom price.
16. PowerReviews
PowerReviews is a platform that helps businesses collect, analyze, and showcase customer reviews to drive sales. It offers tools for social media analysis, journey mapping, and amplifying user-generated content. This helps businesses understand customer behavior and improve conversions.
What makes PowerReviews stand out is its ability to turn reviews into a growth engine. Displaying authentic feedback and leveraging insights builds trust and influences purchase decisions. The platform’s focus on user-generated content makes it a powerful tool for boosting sales and customer engagement.
How much does it cost?
You have to contact PowerReviews for pricing.
17. ReviewTrackers
ReviewTrackers is a tool that helps businesses collect, manage, and analyze reviews from multiple platforms. It automates review collection, making it easier to improve your online reputation. You can make informed decisions to enhance your services with insights from customer feedback.
What makes ReviewTrackers awesome is its focus on local SEO and customer loyalty. By consolidating reviews in one place, it saves time and boosts visibility. The automation features help you gather more reviews effortlessly, leading to better rankings and more trust from potential customers.
How much does it cost?
ReviewTrackers plans range from $15 to $89 per month.
18. SatisMeter
SatisMeter is a feedback tool designed to uncover customer pain points and track improvements over time. It integrates seamlessly with tools like Slack, Salesforce, Shopify, and Mailchimp, making connecting feedback with your workflows easy. It’s perfect for businesses looking to measure satisfaction and improve retention.
What makes SatisMeter awesome is its focus on actionable insights. It doesn’t just collect feedback—it helps you identify trends and take steps to enhance the customer experience. You can spot issues early by tracking satisfaction consistently and building stronger customer relationships.
How much does it cost?
Start SatisMeter for free, or get the starter plan for $199 per month.
19. SurveyMonkey
SurveyMonkey is an online survey platform that helps businesses gather feedback to understand customer needs and preferences. It allows you to create customizable surveys and collect responses across various channels, including email, SMS, and websites. Its automation features make gathering and analyzing feedback quick and easy.
What makes SurveyMonkey awesome is its flexibility and reach. You can design surveys for any purpose, from customer satisfaction to market research. Its real-time data collection helps you make informed decisions fast, keeping your business competitive and customer-focused.
How much does it cost?
Check out the price of their plans here.
20. Typeform
Typeform is an online tool for creating interactive forms, surveys, and quizzes. Its user-friendly design allows you to craft engaging, visually appealing experiences that feel more conversational than traditional forms. This makes it ideal for collecting feedback, capturing leads, or conducting research.
What makes Typeform awesome is its ability to keep respondents engaged. The sleek, one-question-at-a-time format feels personal and fun, increasing completion rates. Plus, with built-in photo and video libraries, you can make your surveys stand out and reflect your brand’s personality.
How much does it cost?
Typeform plans range from $29 to $99 per month.
21. UseResponse
UseResponse is a multi-channel customer support and feedback platform designed to streamline interactions with your audience. It offers tools for collecting feedback, managing support tickets, and building knowledge bases. It’s highly scalable and customizable to fit the needs of any business.
What makes UseResponse awesome is its flexibility and depth. You can tailor the platform to your specific requirements, making it a perfect fit for growing teams. Centralizing feedback and support reduces response times and enhances the overall customer experience.
How much does it cost?
The plans for UseResponse range from $49 to $80 per year.
22. UserTesting
UserTesting is a platform that helps businesses gather fast, actionable feedback on user experiences. It allows you to test websites, apps, and even real-world interactions by connecting with your target audience. Feedback is delivered quickly, often within hours.
What makes UserTesting awesome is its speed and precision. You can get insights directly from your customers or a targeted audience, helping you improve your product or service immediately. It’s a powerful tool for making user-driven improvements and staying ahead of competitors.
How much does it cost?
You will need to contact the UserTesting team to request a demo.
23. Yotpo
Yotpo is a platform that helps businesses collect and showcase customer reviews, ratings, and other user-generated content. It uses AI to manage reviews and display them on your website, boosting trust and conversions. It also offers tools for loyalty programs and referrals.
What makes Yotpo awesome is its ability to integrate reviews seamlessly into your marketing strategy. Leveraging authentic customer content builds credibility and encourages new customers to engage with your brand. Its additional features, like loyalty rewards, make it a comprehensive solution for growth.
How much does it cost?
Yotpo plans range from $79 to $169 per year.
24. Zonka
Zonka Feedback is a tool for collecting customer feedback through customizable, white-labeled surveys. It lets you create personalized questions to gather insights quickly and effectively. With options to brand surveys and track responses in real time, it’s a great choice for businesses looking to better understand their customers.
What makes Zonka awesome is its speed and adaptability. With minimal effort, you can gather detailed feedback from your audience and tailor the surveys to match your brand. Its focus on real-time results helps you address concerns instantly, improving customer satisfaction and loyalty.
How much does it cost?
Zonka Feedback plans range from $49 to $199 per month when billed yearly.
