Feedback Tools

29 Customer Feedback Tools for Small Business (Best of 2024 Comparison)

Are you looking for a customer feedback solution to help your company stay on track?

Whether you’re trying to gain new customers or retain the ones you have, your secret weapon is customer feedback. It’s the key to understanding what your business is doing right and what it’s doing wrong.

And with the right tools, collecting feedback and putting it to work for your business has never been easier.

So, where do you start?

This list has you covered. It breaks down the best feedback tools out there.

Here are the best customer feedback tools for small business in 2024:


1. Boast is for businesses looking for a mobile app that lets their consumers submit testimonials about them conveniently.

With the software, you can easily gather video testimonials from your customers and share them with others.

Why is it awesome? is awesome because it lets you organize your video testimonials while being able to monitor customer feedback.

Your customers can easily submit testimonials about your brand by downloading the app, recording a short video, and adding a few texts.

How much does it cost?

The prices for plans range from $25 to $208 per month when billed annually.


2. BugHerd

BugHerd is a bug-tracking tool that lets you resolve issues and concerns quickly. The platform’s sidebar provides the data you need, such as operating systems, browsers, and screen resolution.

Why is it awesome?

You don’t need to worry about vague spreadsheets or emails regarding bugs and feedback. With BugHerd, all of the feedback you get is sent immediately to the task management board, together with all the details you need.

How much does it cost?

BugHerd plans cost $39 to $109 per month.


3. Delighted

Delighted is for companies that want to obtain real-time feedback and analyze it instantly. It offers intuitive customer survey templates that let you make impactful and effective surveys.

You can choose from various survey types, including NPS, CSAT, CES, 5-star, smileys, and thumbs surveys.

Why is it awesome?

The great thing about Delighted is that it lets you learn specific context details regarding your customer through customized questions. You can choose from the free response, scale, multiple-choice, and multiple-select.

How much does it cost?

The plans for Delighted range from $224 to $449 per month when billed yearly.


4. GatherUp

GatherUp is an online review and customer experience platform that empowers marketing, enables insights, and converts customers.

With the platform, you can obtain customer feedback and reviews in one place to drive sales for your business.

Why is it awesome?

GatherUp provides you with a robust solution for cultivating and managing the feedback from your customers and other online reviews.

Being a Software as a Service (SaaS) solution, the company behind GatherUp constantly adds and improves features.

How much does it cost?

Plans for GatherUp range from $45 to $99 per month, depending on the number of locations.


5. Helio is a survey platform that lets you ask design, marketing, and product questions to your consumers. The platform provides quantitative and qualitative answers straight from your customers or audience.

It is intended for companies who want to bring feedback to their team and obtain answers together.

Why is it awesome? lets you reach out to your existing leads, customers, or employees database to acquire insights and answers you need to improve.

How much does it cost? survey rates range from $49 to $399.


6. Kudobuzz

Kudobuzz is a platform for businesses that want to improve their organic traffic and sales using social proof, photo reviews, and ratings.

Why is it awesome?

With Kudobuzz, you can sync all your existing verified reviews straight from your social networks and display them on your website for everyone to see.

How much does it cost? survey rates range from $49 to $399.


7. Paperform

Paperform is a customer feedback tool that lets you create beautiful product pages and online forms even if you don’t have technical knowledge.

Why is it awesome?

With Paperform, you can define your own logic rules to control when pages, questions, success pages, and content sections are displayed to respondents.

How much does it cost?

The plans start from $12.50 up to $82.50 per month.


8. Qualaroo

Qualaroo is one of the best survey tools for businesses looking for actionable user insights from their website.

The platform’s responses are more valuable than email surveys since Qualaroo obtains real-time site visitor data.

Why is it awesome?

Qualaroo uses a unique technology that asks questions immediately without being intrusive. The technology is based on many years of research, optimizations, and key findings.

How much does it cost?

Qualaroo plans range from $80 to $160 per month.


9. Shout About Us

Shout About Us is made for agencies and franchise systems that want to acquire more positive reviews while being able to respond to such feedback immediately.

Why is it awesome?

Shout About Us has a custom review response service with trained responders to ensure your online reviews are responded to immediately.

How much does it cost?

You must contact the Shout About Us sales team to learn about their prices.


10. Surveypal

Surveypal is an experience management platform for organizations looking to collect and analyze feedback insights from different sources. You can acquire information from social media, the web, customer support, and mobile.

Why is it awesome?

Surveypal can be integrated into any customer relationship management system, including Salesforce, Zendesk, and Microsoft Dynamics.

How much does it cost?

You will need to contact their sales team to learn about Surveypal pricing.

google survey

11. Survey.Google

Google Surveys is a business product for companies that want customized market research.

Why is it awesome?

Google Surveys lets you create surveys, target your respondents, and obtain statistically significant results in just a few days.

How much does it cost?

Google Surveys is priced on a price-per-completed response basis.


12. Apptentive

Apptentive is a customer feedback platform for brands that want to measure shifts in their customers’ emotions while collecting actionable feedback throughout their customers’ journey.

Why is it awesome?

Using Apptentive’s Voice of the Customer solution, you can acquire valuable customer feedback and make immediate changes to win them back.

How much does it cost?

Contact the Apptentive sales team to learn more about pricing.


13. Ask Nicely

AskNicely is a customer experience platform intended for the mobile workforce. It allows companies to measure every customer experience, motivate team members, and increase referrals.

Why is it awesome?

AskNicey is based on the Net Promoter Score framework and connects real-time customer feedback to your teams, systems, and processes.

How much does it cost?

Contact the Ask Nicely sales team to learn more about pricing.


14. Customer Thermoneter

Customer Thermometer is a feedback platform for companies looking to obtain actionable insights in real time that they can respond to right away.

Why is it awesome?

Once you acquire your account at Customer Thermometer, you can quickly start sending surveys to get results in as little as a few minutes.

How much does it cost?

Customer Thermometer prices range from $29 to $150 per month.


15. Depandforce

Demandforce offers an online reputation management feature for brands looking to capture and publish reviews about them to their website seamlessly.

Why is it awesome?

You can control your review management by selecting which review websites you want your online reviews sent to. Choose from the top review sites like WebMD, Facebook, Google, and more.

How much does it cost?

Customer Thermometer prices range from $29 to $150 per month.

google forms

16. Google Forms

Companies looking for survey administration software that works well with Google apps will find what they need from Google Forms.

Why is it awesome?

Google Forms is highly responsive, allowing you to create, edit, and respond to their forms, whether they are on a small or big screen.

How much does it cost?

Google Forms is a full-featured tool that is free when you sign up for a Google account.

17. is a white-label review management platform for marketing agencies, marketers, and SEO specialists. It offers a suite of tools that help recover disgruntled customers and monitor customer reviews across third-party review websites.

Why is it awesome? has a comprehensive and well-documented API that lets you integrate its review management features into your existing systems and processes.

How much does it cost? plans start at $60 for each seat per month.


18. Listen360

Listen360 can provide you with the insights you need so you can make smarter decisions for your business and determine what aspects of your customer service experience you should improve.

Why is it awesome?

Listen360 provides real-time detractor alerts and nightly email summaries so you can respond quickly to your customer reviews.

How much does it cost?

You can request a demo at the Listen360 website to learn more about pricing.


19. PatientPop

PatientPop is a reputation management platform for physicians that helps them obtain valuable feedback from their patients. It can send out surveys automatically after each visit with a method that encourages your patients to immediately provide feedback.

Why is it awesome?

PatientPop is focused on continuous innovation and is HIPAA-compliant for patient data’s best safety and security.

How much does it cost?

You will have to request a demo to learn about PatientPop prices.


20. Podium

The interactive feedback management platform Podium is for businesses looking to reach customers, gain reviews, gather payments, capture leads, and more, all from a single inbox.

Why is it awesome?

Podium lets you make payments quickly and easily for your customers by providing them with a secure payment link straight to their phone.

How much does it cost?

You must contact the Podium sales team to request a custom price quote.


21. PowerReviews

If you are looking for a cloud-based suite that allows you to study consumer behavior through social media analysis, review management, journey mapping, and more, then PowerReviews may interest you.

Why is it awesome?

The platform provides everything you need to gather, display, and amplify your user-generated reviews to enhance buyer conversions and sales.

How much does it cost?

You have to contact PowerReviews for pricing.


22. ReviewTrackers

ReviewTrackers lets you collect and manage reviews of your business from numerous review websites to improve brand reputation and ensure customer loyalty.

Why is it awesome?

With ReviewTrackers, you can automate your reviews collection to improve local SEO rankings and influence prospective buyers.

How much does it cost?

ReviewTrackers plans range from $69 to $199 per month.


23. SatisMeter

If you want to discover your customers’ pain points and track how you improve over time, then SatisMeter may be your platform.

Why is it awesome?

SatisMeter is integrated seamlessly with popular tools like Salesforce, Slack, Segment, MailChimp, Shopify, and Zapier.

How much does it cost?

SatisMeter plans range from $49 to $299 per month.


24. Surveymonkey

SurveyMonkey is an online survey tool for companies that want to stay competitive in their industry by truly understanding the voice of their customers. It allows them to send out customer satisfaction surveys that connect at multiple touchpoints to find out what people want, need, and expect.

Why is it awesome?

SurveyMonkey lets you automate feedback collection and collect feedback in real-time across all channels, including SMS, website, email, and mobile.

How much does it cost?

Check out the price of their plans here.


25. Typeform

Typeform is an online Software as a Service (SaaS) company that provides online form-building and online survey capabilities.

Why is it awesome?

With Typeform, you can access built-in photo and video libraries that can help bring your questions to life.

How much does it cost?

Typeform plans range from $35 to $70 per month.


26. UseResponse

UseResponse provides a multi-channel customer support platform that offers tools to reduce support time while improving customer experience.

Why is it awesome?

What makes UseResponse awesome is that it is scalable and fully customizable when it comes to providing its customer support features, allowing you to meet the challenges of your support team.

How much does it cost?

The plans for UseResponse range from $1,490 to $4,800 per year.


27. UserTesting

UserTesting is a platform for companies looking to obtain rapid customer feedback on nearly any customer experience available including mobile apps, websites, and even real-world experiences.

Why is it awesome?

You can target your audience using the UserTesting Panel or connect with them directly, allowing you to get feedback in just a few hours.

How much does it cost?

You will need to contact the UserTesting team to request a demo.


28. Yotpo

If you are looking for a platform that lets you accelerate the growth of your business through a full suite of solutions for customer reviews, then Yotpo may fit your needs.

Why is it awesome?

Yotpo uses artificial intelligence to let you gather and display customer reviews on your website.

How much does it cost?

Contact the Yotpo sales team to request a demo.


29. Zonka

If you need feedback software that can collect customer reviews as quickly as possible, you might find Zonka Feedback interesting.

Why is it awesome?

With Zonka Feedback, you can create personalized, white-labeled surveys that let you ask your target audience any questions you want.

How much does it cost?

Zonka Feedback plans range from $24 to $429 per month when billed yearly.

ebook cta

Editor’s Note: Want more handpicked content that’ll help you build your business? Subscribe to our monthly newsletter