Inbound Marketing Tools

The Ultimate 2022 List of The Best Content Marketing Tools for Startups & Small Business Marketers

Content marketing is an effective way to grow your brand and acquire customers. The real challenge is choosing the right content marketing tools to support your strategy without breaking the bank. 

Do they exist? 

Yes, they do and we’ve listed them here.

In this article, you’ll find the most effective tools for creating content, attracting qualified traffic to your site, converting visitors to customers, and increasing sales. 

But martech (marketing technology) below touches on more than just content creation. It encompasses every part of content marketing from idea generation to conversion optimization, including:

Ready to get started? Let’s dive in. 


SEO Tools

moz

1. Moz

Who is it for?

Moz offers one of the best tools for entrepreneurs, marketers, and small businesses looking to improve their traffic, rankings, and visibility in search engines.

Why is it awesome?

You can use Moz Pro to analyze your website whenever needed to show you technical SEO problems. The tool also provides recommendations so you can fix these issues immediately.

How much does it cost?

Pricing starts at $99/per month.

ahrefs

2. Ahrefs

Who is it for?

Ahrefs is an all-in-one search engine optimization toolset for business owners who are not SEO-savvy.

Why is it awesome?

Ahrefs offers a library of free materials where you can learn how to optimize your website using their tools.

How much does it cost?

Pricing starts at $99/per month.

semrush

3. Semrush

Who is it for?

The SEO tool Semrush is for small businesses that are looking to improve their online visibility and discover marketing insights within their niche.

Why is it awesome?

Semrush lets you identify countless relevant keywords, analyze the backlink profile of any domain, and carry out technical SEO audits for your websites.

How much does it cost?

Pricing starts at $119.95/per month.

SE Ranking

4. SE Ranking

Who is it for?

The cloud-based platform SE Ranking is for marketing professionals and small businesses that want to use a set of tools that can help them analyze their competitors and improve their search rankings.

Why is it awesome?

SE Ranking lets you keep track of keyword ranking positions in real-time and across major search engines. You can monitor keywords based on country, region, and even on a city level.

How much does it cost?

Pricing starts at $18.90/per month.

rankmath

5. RankMath

Who is it for?

RankMath is a plugin that offers businesses search engine optimization tools for their website. The plugin makes it easy for users to optimize their content for better search visibility.

Why is it awesome?

RankMath is designed to give you the right data at the right time through its clean and simple user interface.

How much does it cost?

Pricing starts at $59/per year.


Social Media Marketing Tools

Buffer

1. Buffer

Who is it for?

Buffer offers social media tools for businesses that want to grow their audience through authentic engagement.

Why is it awesome?

Buffer lets you analyze everything about your social media campaign by measuring performance, creating reports, and providing you with insights to continue growing.

How much does it cost?

Buffer offers a free option then pricing starts at $6/per month.

Quuu

2. Quuu

Who is it for?

Quuu provides you with a host of tools that you can use to improve your social media marketing campaigns to increase your following and engagement.

Why is it awesome?

Quuu provides access to high-quality content that has been curated by a team of experts so you always have great content to share on social media when needed.

How much does it cost?

Quuu offers a free option then pricing starts at $5/per month billed annually.

Sniply

3. Sniply

Who is it for?

Sniply is a tool that shortens any link while allowing you to incorporate your own personalized message on any content. It lets you add a CTA with every link that you share.

Why is it awesome?

Sniply has a link management dashboard that lets you monitor the analytics for every URL that you share.

How much does it cost?

Pricing starts at $29/per month.

Adroll

4. Adroll

Who is it for?

AdRoll is an e-commerce marketing platform for businesses looking to attract more customers to get them to stay.

Why is it awesome?

AdRoll has access to more than 10 years of data from countless brands and shoppers that you can leverage to improve your campaigns.

How much does it cost?

Pricing starts at $19/per month.

Missinglettr

5. Missinglettr

Who is it for?

Missinglettr is a platform for marketers and businesses that want to curate the trendiest content in their niche to help with their social campaigns.

Why is it awesome?

Missinglettr offers an analytics solution that easily integrates with their existing tools so you can keep track of campaign performance without the hassle.

How much does it cost?

Missinglettr offers a free option then pricing starts at $19/per month billed annually.

MeetEdgar

6. WorkBright

Who is it for?

Meet Edgar is for businesses that want to have a social media scheduler that automatically does the scheduling on their behalf.

Why is it awesome?

Meet Edgar provides you with a social media scheduler that automatically obtains posts from your content repository so you can have something new to share on your social channels every day.

How much does it cost?

Pricing starts at $19/per month.


Content Ideation Tools

answer socrates

1. Answer Socrates

Who is it for?

Companies that want to know what questions their audiences are asking on Google can find the answers at Answer Socrates.

Why is it awesome?

Answer Socrates uses a combination of data from Google Suggests, People Also Asked featured questions, and Google Trends to show you interesting and relevant questions.

How much does it cost?

Answer Socrates is free.

buzzsumo

2. BuzzSumo

Who is it for?

BuzzSumo is a tool for businesses that want to find the most shared content on social media channels.

Why is it awesome?

Besides letting you find the content with the best performance, BuzzSumo also lets you collaborate with influencers that are relevant to your niche.

How much does it cost?

Pricing starts at $179 per month.

answer the public

3. AnswerThePublic

Who is it for?

Recruitee provides you with a talent acquisition platform that enhances your recruitment launch and scales your processes.

Why is it awesome?

The platform provides automated actions and easily customizable templates that improve the way you hire. You can take your recruitment process to the next level by leveraging standardizing techniques and best practices.

How much does it cost?

Pricing starts at $99 per month.

alsoasked

4. AlsoAsked

Who is it for?

AlsoAsked is for companies that want to get an organized view of People Also Asked data to give them ideas for their content.

Why is it awesome?

AlsoAsked lets you download PNG images or CSVs of question data that lets you present them in a way that is easy to consume.

How much does it cost?

AlsoAsked is currently offering free beta access.

Content Creation Tools


grammarly

1. Grammarly

Who is it for?

Grammarly is for businesses looking to leverage a writing assistance tool that helps them detect spelling, punctuation, and other common mistakes in their content.

Why is it awesome?

Grammarly has a plagiarism checker feature that not only shows you how much percentage of your content has duplicates but also provides links to these sources.

How much does it cost?

Grammarly offers a free version, premium pricing starts at $30 per month.

headliner

2. Headliner

Who is it for?

Headliner is a tool that makes it easier for you to promote your blog, radio show, or podcast.

Why is it awesome?

Headliner offers an automatic transcription service for both your video and audio files so you can have perfect captions at all times.

How much does it cost?

Headliner offers a free version, plans with added features start at $9.99 per month.

wistia

3. Wistia

Who is it for?

Businesses that want to leverage a suite of tools that lets them build their brand through video can find what they need with Wistia.

Why is it awesome?

One of the best features of Wistia is that it is a platform where you can host your video content and control what happens there.

How much does it cost?

Wistia offers a free version, and premium plans start at $99 per month.

canva

4. Canva

Who is it for?

Canva is an Australian graphic design platform for people who want to design and publish visual content wherever they want.

Why is it awesome?

Canva offers numerous templates that people can use to quickly create the graphical content they need.

How much does it cost?

Wistia offers a free version, and premium plans start at $12.99 per month.

piktochart

5. Picktochart

Who is it for?

Piktochart lets you create infographics, presentations, and social media graphics to drive the results you need for your business.

Why is it awesome?

It’s very easy to get started with Piktochart especially since you have access to countless templates for your visual content.

How much does it cost?

Picktochart offers a free version, and premium plans start at $24/user per month.

biteable

6. Biteable

Who is it for?

Small businesses that want to express their concepts through animations while promoting their brands may be interested in what Biteable has to offer.

Why is it awesome?

You can start making video content with Biteable for free. If you want more functionality, you can upgrade for as low as $19 per month.

How much does it cost?

Biteable offers a free version, and premium plans start at $99/per month.

contentdrips

7. Contentdrips

Who is it for?

Contentdrips is for brands that want to always have fresh content to share so that they can continue engaging with their audience.

Why is it awesome?

With Contentdrips, you can create animated text-based videos and quote-style photos with just a few clicks.

How much does it cost?

Pricing starts at $17 per month.


Content Management Tools

CoSchedule

1. CoSchedule

Who is it for?

Brand owners who need just one platform to plan, organize, and execute everything they need for their content marketing campaigns can find these features with CoSchedule.

Why is it awesome?

CoSchedule offers a marketing suite to let you manage marketing requests, automate team workflows, sort calendars, store assets, and monitor team progress.

How much does it cost?

Pricing starts at $39/user per month.

threads

2. Threads

Who is it for?

Threads is a platform for companies that want to provide a space where all relevant discussions for their teams, topics, or projects can be organized.

Why is it awesome?

Threads let you try out the platform free of charge so you will know if it is the right one for your needs before committing.

How much does it cost?

Threads offers a free version, and premium plans start at $10/user per month.

loomly

3. Loomly

Who is it for?

Small businesses and large corporations looking for a brand success platform that focuses on collaboration and analytics can get the tools they need with Loomly.

Why is it awesome?

Loomly lets you manage all of your social media content in one platform while providing calendar, post overview, and notification features.

How much does it cost?

Pricing starts at $35/per month.

Dropbox

4. Dropbox

Who is it for?

Businesses that want to keep their important files and documents in a secure cloud-based platform can rely on Dropbox for their needs.

Why is it awesome?

Dropbox lets you synchronize your local folders with virtual folders so whenever you save something in your drive, it automatically gets uploaded to the cloud.

How much does it cost?

Dropbox offers plans for personal and professional use and is based on storage.

notion

5. Notion

Who is it for?

People looking for a platform that offers kanban boards, notes, databases, calendars, reminders, and wikis all in one place may be interested in Notion.

Why is it awesome?

Notion’s wide range of features lets you collaborate on tasks and projects whether they are for design, sales, marketing, or even HR teams.

How much does it cost?

Notion offers a free version, and premium plans start at $5 per month.


Lead Capturing Tools

drip

1. Drip

Who is it for?

Drip is for businesses that want to build up their relationships with customers at scale to make them more personal and profitable.

Why is it awesome?

Drip provides you with high-converting lead ads and forms so you can attract more customers and grow your list.

How much does it cost?

Pricing starts at $19 per month.

MailMunch

2. Mailmunch

Who is it for?

Mailmunch provides businesses with the tools they need to grow their email list and build an engaged audience that wants to purchase from them.

Why is it awesome?

You can understand the visitors that go to your website better through the advanced segmentation feature offered by Mailmunch.

How much does it cost?

Mailmunch offers a free plan, premium plans start at $13.99 per month.

sumo

3. Sumo

Who is it for?

Sumo provides businesses with the tools they need to grow their email list. These tools are made to grow website traffic, improve social engagement, and increase newsletter signups.

Why is it awesome?

Sumo can be easily integrated with WordPress, Shopify, and Google Tag Manager through various plugins.

How much does it cost?

Pricing starts at $39 per month.

unbounce

4. Unbounce

Who is it for?

The landing page builder Unbounce is an essential tool for companies that want to build landing pages while analyzing their performance to improve efficiency.

Why is it awesome?

You can start creating custom landing pages using Unbounce without having to use code.

How much does it cost?

Pricing starts at $90 per month.

leadpages

5. Leadpages

Who is it for?

Leadpages is for businesses searching for a website builder that can help them publish web pages and bring in leads easily.

Why is it awesome?

With Leadpages, you get access to high-converting sales pages, secure online payments, and built-in checkouts for selling products and services.

How much does it cost?

Pricing starts at $99 per month.

drift

6. Drift

Who is it for?

Drift is a revenue acceleration platform for companies that are struggling to meet their goals due to having poor engagement processes between their buyers and sellers.

Why is it awesome?

Drift has a custom-scripted chatbot that will qualify leads and book meetings even when you are not online, allowing you to never miss out on opportunities to engage potential customers.

How much does it cost?

You can request pricing info.


Marketing Automation Tools

constant contact

1. Constant Contact

Who is it for?

Constant Contact is a platform for small businesses that want their email marketing, website building, e-commerce, social marketing, and Google advertising capabilities all in one place.

Why is it awesome?

With Constant Contact, you get to use their free Email Template Builder or browse countless mobile-friendly templates to create emails for whatever purpose you have in mind.

How much does it cost?

Pricing starts at $20 per month.

keap

2. Keap

Who is it for?

The Keap CRM and marketing platform is for businesses that want to increase sales while saving time by keeping things simple and organized.

Why is it awesome?

Keap offers sales and marketing automation features that let you save time by automating repetitive activities such as lead capture and follow-ups.

How much does it cost?

Pricing starts at $79 per month.

ontraport

3. Ontraport

Who is it for?

Ontraport is a sales and marketing platform for new entrepreneurs and startups that want to leverage tools that help them get started easily but can scale when needed.

Why is it awesome?

One of the best things about Ontraport is that you can get access to powerful marketing automation features without worrying about enterprise-grade costs.

How much does it cost?

Pricing starts at $79 per month.

ActiveCampaign

4. ActiveCampaign

Who is it for?

Small businesses that require marketing automation, email marketing, and CRM tools to provide amazing customer experiences may be interested in ActiveCampaign.

Why is it awesome?

ActiveCampaign offers one-on-one training as well as constant support whenever needed through their Customer Success Commitment program.

How much does it cost?

Pricing starts at $9 per month.

funnel

5. Funnel

Who is it for?

Funnel is for businesses that need a tool to help them obtain marketing data and transform that into automated marketing reports.

Why is it awesome?

Funnel lets you access all of the data you need in one secure location. Once it reaches your data repository or reporting app, the information is set and ready to be analyzed.

How much does it cost?

Pricing starts at $399 per month.


ebook cta

Editor’s Note: The article is part of the blog series Grow Your Business brought to you by the marketing team at UniTel Voice, the virtual phone system priced and designed for startups and small business owners.