How To Build A Badass Business Website w/ No Money or Skills: DIY vs Hiring a Designer
Your website is your most powerful business tool — your storefront, first impression, and 24/7 salesperson. But here’s the thing: a badass website doesn’t need to drain your bank account or take a team of developers. Whether you bootstrap it with DIY tools or invest in a pro designer, you can build a site that […]
How To Brand Your Business: 5 Building Blocks for Branding Startups w/ Practical Examples & Useful Tools
Building a standout brand isn’t just about having a nice logo — it’s about shaping how your audience sees and connects with your business. Whether you’re a startup on a tight budget or an established company looking to refresh your image, having a solid brand strategy is essential. In this guide, we’ll discuss the key […]
How to Get Your First 100 Customers Using Word-of-Mouth Marketing: Strategies for First-Time Entrepreneurs & Bootstrappers
When you’re starting out, every customer counts. If you read our guide on getting your first 10 customers, you know that building those initial relationships often comes down to tapping into your personal network and delivering a standout experience. But once you’ve got that small group of happy customers, how do you keep the momentum […]
6 Reasons You Should Record Sales Calls & Share Them With Marketing
Aligning marketing and sales is the secret sauce for driving revenue and building lasting customer relationships. But achieving this alignment doesn’t have to be complicated — sometimes, the simplest tactics deliver the biggest results. One of the most overlooked yet powerful tools for marketers is sales call recordings. These recordings offer unfiltered access to your […]
How To Boost Your Business’s Online Presence: The Ultimate 2026 Guide
When potential customers search for your business, they encounter more than just your website. They see a mix of social media profiles, review sites, business directories, and potentially even competitors. If you’re not actively managing your online presence, what shows up could be damaging — negative reviews, outdated profiles, or worse, competitors dominating the search […]
How to Get Your First 10k Customers by Dominating One Marketing Channel
You’ve worked hard to get your business off the ground and use your network and word-of-mouth to hit 1,000 customers. But getting to that next milestone — 10K — sounds daunting. You’re tempted to try out many different tactics to see what works. But if you’re a bootstrapped startup, you’ve got to conserve your resources. […]
How To Set Up & Grow An Email Newsletter: A Step-by-Step Guide for Startups
Email marketing is one of the most affordable ways for bootstrapped startups to attract and retain customers, and it’s easy to get started. This article will provide a step-by-step guide to setting up and growing an email newsletter. It will cover everything from building your list to crafting emails people enjoy reading, find valuable, and […]
10 Content Promotion Strategies & The Best Places To Promote Your Blog Posts
There are two rules for content marketers. This article is all about the second rule. However, before we dive into that, let’s quickly touch on rule number 1. Rule number 1 for content marketers is to create useful content. But how do you know if your content is useful? It’s simple. Ask yourself this question: […]
How to Name Your Business & Not Totally F*ck It Up
Picking a name for your business can feel overwhelming. With countless options and many factors to consider, it can be challenging to know where to start. Choosing a bad business name can be detrimental to your growth. It can confuse your audience and fail to convey your business’s unique value. The name you choose plays […]
How To Painlessly Set Up an LLC or Corporation For The First Time
You’ve validated your idea and have a business name. Now, you must choose a business structure for your startup. In other words, you need to register your business as an official entity with the U.S. Government. Does that sound scary? Don’t worry, it’s not as bad as it sounds, and this guide will help. The […]
How to Painlessly Open a Business Bank Account: Best Options for First-Time Entrepreneurs in 2026
Starting a new business can feel overwhelming, especially when handling your finances. Setting up a business bank account might seem complicated with all the paperwork and options, leaving many new entrepreneurs stressed. However, choosing the right bank can be easy. While the wrong account could lead to headaches and unnecessary costs, the proper preparation makes […]
How to Make a Logo for Your Business (And Not F*ck It Up)
As a new business owner, you’re facing many challenges and hurdles. From writing a business plan to forming an LLC or corporation, you’re taking on a lot of tasks and projects that you’ve never done before. Add “design logo” to that list. A bad logo can hurt your business, harm your credibility, and turn potential […]