TOOLS, TEMPLATES, TACTICS FOR BOOTSTRAPPERS & BUSINESS BUILDERS

How to Name Your Business
Branding

How to Name Your Business & Not Totally F*ck It Up

Picking a name for your business can feel overwhelming. With countless options and many factors to consider, it can be challenging to know where to start.  Choosing a bad business name can be detrimental to your growth. It can confuse your audience and fail to convey your business’s unique value.

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How to setup your LLC or Corp for the first time
Entrepreneurship

How To Painlessly Set Up an LLC or Corporation For The First Time

You’ve validated your idea and have a business name. Now, you must choose a business structure for your startup. In other words, you need to register your business as an official entity with the U.S. Government.  Does that sound scary? Don’t worry, it’s not as bad as it sounds, and

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How to create a logo
Branding

How to Make a Logo for Your Business (And Not F*ck It Up)

As a new business owner, you’re facing many challenges and hurdles. From writing a business plan to forming an LLC or corporation, you’re taking on a lot of tasks and projects that you’ve never done before. Add “design logo” to that list. A bad logo can hurt your business, harm

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keep your startup from crashing and burning
Bootstrapping

Why Startups Fail & What You Can Do to Beat the Odds

Founding a startup is a high-risk, high-reward enterprise. And it’s important to face the facts early: most startups fail. The reasons are numerous: weak leadership, poor planning, financial mismanagement, and lack of market demand.  Consider the challenges: running out of cash, being outpaced by competitors, failing to find product-market fit.

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