The entrepreneurial landscape is changing. Today, if you want to build and manage a company, you don’t necessarily need a brick-and-mortar office or a store where you can sell physical…
5 Ways to Combine Your Traditional and Digital Marketing Strategies
As a business owner living in a digital age, it might seem needlessly complicated, cumbersome, and financially-taxing to invest any amount of time or money in offline marketing tactics. After…
5 Things Startups Need To Know About Trademarks
Trademarks are key brand assets for every business. Your customers associate them with your company and its reputation and they help distinguish your products and services from your competitors in…
5 Features Your Online Selling Platform Needs For Marketing Digital Products
As an entrepreneur, you’ve probably heard people tell you that “it’s what you know that’s profitable,” and they are absolutely right. There are plenty of ways to make money online,…
4 Reasons Your Business Needs To Start Collecting Customer Feedback
Brand voice will always be in the spotlight of every modern business today. Marketers do their best to ensure consistency across all channels, sales crews try to use the language…
5 Tips On How To Start a Successful Digital Marketing Agency
The digital revolution has opened many lucrative doors into the entrepreneurial world in recent years. To go digital means to create a global company without physically expanding into foreign markets,…
7 of The Best WordPress SEO Tips & Techniques To Boost Rankings
In the modern digital world, search engine optimization is the way to better brand awareness and recognition, and business growth in general. Now, while launching a WordPress site can be…
8 Ways to Get a New Website Up & Running for Your Startup
Creating a website and online portal for any business — big or small — is difficult, even for web developers and designers. A successful site comprises an eclectic mix of…
5 Little Things You Can Do to Impress Customers and Get More Referral Business
According to a survey by Dimensional Research, a whopping 90% of consumers admit they base their decisions on online reviews and 92% of consumers trust peer recommendations over advertising. You…
3 Ways Small Business Owners Can Maximize Their Tax Benefits
“The only difference between a tax man and a taxidermist is that the taxidermist leaves the skin.” Mark Twain, apparently, wasn’t a big fan of the IRS. But, like it…
5 Ways to Increase The Value Of Your Startup Before You Sell
Selling a business with a history of success is much different than selling a startup. Startups are unique selling challenges in that they are not established brands. Nor do most…
7 Tax Penalties Every Startup Should Know About & How to Avoid Them
Startups, watch out for these IRS penalties. Taxes are serious business, but they don’t have to be scary. When you understand the possible penalties you could incur, you can sleep a…