Top 10 Email Marketing Services Startups Need To Up Their Growth Game
Greg Roth October 21, 2015

Mastering email marketing and implementing the right email tools should be a part of every startup’s growth strategy. Email marketing is extremely important at every stage of the sales funnel whether you’re building awareness, nurturing leads, onboarding users or supporting current customers. Using the right email marketing software can feed your funnel, reduce your churn and grow your business.

Here are the top email tools you need to up your growth game:

sendgrid

 

 

 

 

 

 

 

1. Send Grid

What is it?

Send Grid delivers transactional and marketing emails and is used by companies like Uber, Zip Recruiter and Spotify.

How much does it cost?

Send Grid offers a “try it for free” option and has packages starting at $9.95 for up to 40,000 emails, $19.95 for 100,000 emails. These two are listed under the essentials option. They also offer a Pro option that includes all of the essential features in addition to advanced features. These packages start at 100,000 starting at $79.95 and they max out at 700,000 for $99.95.

What’s so great about it?

  • Advanced campaign stats
  • Marketing email API integrations
  • Drag and drop template design and edit
  • HTML emails, easy list management, category segmentation
  • Subscription widget for your website
  • Developer friendly, if you’re not a developer they offer great email marketing features and best practices guide.
  • White Hat Sender Reputation
  • ISP feedback, encrypted delivery
  • Analytics
  • Send over 19 billion emails per month
  • Webinars
  • Up to 12,000 per month with free account
  • Expert assistance, live customer support
  • iPad and iPhone apps

 

moosend

 

 

 

 

 

 

 

2. Moosend

What is it?

Moosend allows you to design and send your email marketing campaigns and track the results from an easy-to-use web interface.

How much does it cost?

Moosend offers a free trial period (no credit card required), for up to 5000 subscribers packages start at $25.00 and maxes out at $2320.00 for up to 800,000.

What’s so great about it?

  • Unlimited email lists
  • Create sign-up forms for your website (no tech support)
  • Mobile friendly campaigns
  • Real time statistics
  • Real time campaign Tracking
  • Mobile App
  • Mailing list segmentation for better targeting
  • Automation
  • Advanced A/B split testing
  • Live chat support

 

goodbits

 

 

 

 

 

 

 

3. Goodbits

What is it?

GoodBits is a super easy to use newsletter platform with email marketing and content curation capabilities all rolled into on. I love it and use it for my personal email newsletter QUICKSUMO.

How much does it cost?

It’s free to give it a try. If you want additional functionality or your list grows too big it’s around $20 per month. Totally worth it.

What’s so great about it?

  • Analytics
  • Snip content on the fly
  • Collect and curate content without browser extensions
  • Build newsletters with drag and drop feature
  • Automatically crop and save images to use later
  • Auto import content
  • Send content to the platform from your email
  • Use IFTTP to collect content from pocket
  • Send email campaigns with MailChimp, Campaign Monitor or Goodbits
  • Send via your landing page
  • Mobile and web responsive designs
  • Content based/email marketing platform allows you to engage with curated content

 

mailer lite

 

 

 

 

 

 

 

4. Mailer Lite

What is it?

Mailer Lite is an email marketing campaign platform used by companies such as BMW, GoPro and Ramada International.

How much does it cost?

Mailer Lite offers a forever free account that allows you to send up to 1,000 subscribers per month with unlimited emails. They offer two additional packages; for subscriber lists of 1,001-5,000 there is a $10 package with unlimited emails, and for subscribers lists from 5,001-10,000 the package is $20.00 (with unlimited emails0. Additionally, they offer customized packages for subscribers list over 10,000.

What’s so great about it?

  • Drag and drop editor
  • Newsletter email templates
  • Social media integration
  • SumoMe integration
  • Easy installation
  • Full support features
  • Built-In photo editing (no need for photoshop)
  • Full reporting and tracking
  • Easy subscriber upload and management
  • A/B split testing
  • Web forms for you site with self-branding
  • Auto-responders
  • iPad subscribe app

 

curated

 

 

 

 

 

 

 

5. Curated

What is it?

Curated is a beautifully designed curation based email marketing platform for newsletters. I loved using Curated and top entrepreneurs like Hiten Shah use it for their newsletters. I recently switched to GoodBits, because it integrates with twitter and makes it super easy for me to curate content.

How much does it cost?

Starts at $25.00 for up to 500 subscribers, 501-2500 $29.00 and maxes out at 25,000-50,000 for $399.00.

What’s so great about it?

  • Bookmark links to quickly and easily save content
  • Capture email content
  • Easy newsletter assembly with your curated content
  • Easy newsletter editing
  • Image integration and option to add your own content to curated content
  • Mobile responsive and web responsive
  • Analytics and reporting
  • Audience management
  • Weekly demos of best practices and tips

 

emma

 

 

 

 

 

 

 

6. Emma

What is it? Email Marketing Platform used by companies like Mario Batali, Oxford American and Vanderbuilt.

How much does it cost?

Free trial available with pricing to follow starting at $49/month for unlimited emailing to 2,500 contacts.

What’s so great about it?

  • World-class coaching
  • Automated and timely scheduling
  • Workflow automation
  • Audience management
  • Integrates with your other platforms with open API
  • Creative tools
  • Lightbox form integration
  • Full suite of insights
  • Mobile app
  • Shopify, Eventbrite and Salesforce integration (full list of partner directory on their site)

 

mad-mini

 

 

 

 

 

 

 

7. Mad Mimi

What is it?

Mad Mimi is a simple email marketing platform used by companies like Task Rabbit, Aol and Columbia. I’m a huge fan of Constant Contact and MailChimp, but if you’re looking for a simple, low-cost solution with amazing customer service – Mad Mimi is what you want.

How much does it cost?

Free trial (no credit card required) followed by a Basic Plan of 500 subscribers for $10 at normal speed. Pro is $42 for up to 10,000 subscribers at 2x’s the speed of the Basic Plan, and Silver is priced at $199.00 for up to 50,000 (at 3x’s the speed). Plans go up from there and it’s important to note that there is an email delivery speed differentiation with each plan.

What’s so great about it?

  • Social media integration
  • Web forms
  • Templates, themes
  • Live chat
  • Tracking and reporting
  • CRM integration
  • List management Features

 

constantcontact

 

 

 

 

 

 

 

8. Constant Contact

What is it?

Constant Contact is a widely used Email Marketing Platform.

How much does it cost?

Free trial followed by paid packages at $15.00 for up to 500 subscribers and goes up in reasonable increments with a max of $85.00 for up to 10,000 subscribers. Inquire about customized plans for subscriber lists over 10,000. All packages come with unlimited emails.

What’s so great about it?

  • Web Sign-up forms for your website for easy list building.
  • Design professional emails in minutes with Drag and Drop from Templates or start from scratch
  • Social Media Integration
  • Easy Analytics
  • Real Time Reporting for Opened, Clicked and Forwarded emails
  • Mobile Friendly
  • List Building
  • Contact Management Tools
  • Storage
  • Full Customer Support

 

aweber

 

 

 

 

 

 

 

9. Aweber

What is it?

Aweber is an Email Marketing Platform (extremely popular with bloggers).

How much does it cost?

Aweber offers a free trial thereafter it’s $19.00 for up to 100 subscribers (unlimited emails) and goes up in increments that max out at $149.00 for subscribers of 10,001-25,000. All packages come with unlimited emails and if you have over 25,000 subscribers you can inquire with Aweber about a customized package.

What’s so great about it?

  • Drag and drop editing
  • List building tools
  • Audience management
  • Email reporting and tracking
  • API integration
  • HTML templates
  • Sign up forms for your website
  • Integrate RSS
  • Subscriber tracking and segmenting
  • Stats
  • Auto responder follow-ups
  • Mobile app
  • Integrates with Paypal, Leadpages and WordPress

 

campaigner

 

 

 

 

 

 

 

10. Campaigner

What is it?

Campaigner is an Email Marketing Platform popular with high volume senders.

How much does it cost?

Campaigner offers a risk free trial and offers a package for every sized subscriber list. Packages start at $19.00 per month for up to 1,000 subscribers and maxes out at $549.00 for up to 100,000 subscribers. In addition they offer customized pricing for subscriber lists over 100,000.

What’s so great about it?

  • A/B split testing campaigns
  • Email automation
  • Advanced email segmentation
  • Email reporting
  • Auto responders
  • Email workflows
  • Campaigner API
  • Suppression list
  • Reporting
  • Social sharing
  • Over 800 free templates
  • Recurring campaigns

 

Editor Note: This information was researched by Erin Powell of Crowd Content, the scalable content marketplace for agencies, brands, and writers. Erin is a self-proclaimed social media junky with extensive content writing experience in various genres. She has mastered the art of creating quality content that marries relevance and flow.

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Greg Roth Marketing Strategist

Greg is the marketing strategist at UniTel Voice, the virtual phone system designed for running your own business. Find out how UniTel Voice can help you stay connected and sound more professional by visiting unitelvoice.com.