9 Products & Services Startups Can Use To Crush Content Marketing
Greg Roth January 2, 2018

Content marketing is the bootstrapper’s secret weapon. It’s generally low cost, but it’s a lot of work. Basically, the more targeted value-add content you put online, the more qualified traffic you’ll drive to your site. More traffic means more leads, more sales, and more revenue. For that reason, established companies are getting into the content marketing game as well. Below you’ll find some of the top tools both small and large companies use to maximize their content marketing investment.

curata

 

 

 

 

 

 

 

1. Curata

What is it?

Curata is data-driven content marketing platform that developed by some MIT guys to help you figure out what content works well and where to promote it.

How much does it cost?

Curata offers a live demo, but unfortunately, you’ll need to get pitched and quoted by a sales guy. Curata appears to work with companies of all sizes and budgets.

What’s so great about it?

  • Total Insight to easily analyze your content marketing impact and sales pipeline
  • Track leads and business opportunities that are generated and influential for any type of content
  • Based on analytics you can make informed decisions on the type of content to create and who to hire
  • Get down to basics by discovering what content worked and why and what content doesn’t and why
  • Editorial Content Calendar for your team
  • Incorporation of data-driven insights in order to move your Content production process in one direction or another.
  • Plan as well as execute content campaigns across contributor channels as well as timelines
  • Continue collaboration and creation of your existing channels
  • Integrate existing analytic tools, marketing automation’s and CRM systems

 

contenttools

 

 

 

 

 

 

 

2. ContentTools

What is it?

ContentTools will create custom content for your business that will engage audiences and captures leads

How much does it cost?

Pricing is available after a one-on-one Consultation with a member of ContentTools staff. It may seem pricey to a bootstrapper, but it’s extremely affordable for the level of service.

What’s so great about it?

  • ContentTools offers quizzes to collect ideas, engage your clients and then capture leads
  • Create infographics to generate interactive web experiences
  • Contests and creation of landing pages and microsites

 

contently

 

 

 

 

 

 

 

3. Contently

What is it?

Contently bills themselves as an end-to-end content marketing solution for enterprise brands that drive business engagement with stories. Basically, they help you create a content marketing strategy and supply you with the tools and services to get it done.

How much does it cost? 

There is no specific pricing plan in place. One would contact Contently with your content needs and a content strategist will assist you in setting a budget.

What’s so great about it?

  • World-class award-winning writers are professional journalists and technologists
  • Advanced Content Workflow
  • Simple and intuitive tools for payment and reporting
  • Content strategists that evaluate your needs
  • Integrations with WordPress, Tumblr, and Hubspot

 

contentivo

 

 

 

 

 

 

 

4. Contentivo

What is it?

Contentivo is an employee advocacy platform which means helps your employees promote your business on social media.

How much does it cost?

Contentivo offers a free trial and has $49.00 Starter Package, their most popular package stands at $99.00 and their premium option is packaged at $199.00 per month.

What’s so great about it?

  • It turns your employees into a social media marketing force
  • Preapproved content
  • Point-rewards for employees
  • Easy Admin content creation and employee add-ons

 

beegit

 

 

 

 

 

 

 

5. Beegit

What is it?

Beegit is a collaborative writing app for the web. It helps you and your team plan, schedule and execute content marketing projects.

How much does it cost? 

All team plans include unlimited projects and chat/email support. Plans start at $29 for 5 team members, $49 for 10 team members, $74 for 15 team members and $99 for 20 team members.

What’s so great about it?

  • Work in one place from anywhere in the world, even on mobile.
  • Teams access to all the collaborative writing tools
  • Content work flow
  • Editorial calendar
  • Image CDN capability
  • Team management and more.

 

scoopit

 

 

 

 

 

 

 

6. Scoopt.it

What is it?

Scoop.it allows you to create boards of curated content based on topics you choose, share your thoughts on that content, and connect with others who have similar interests

How much does it cost? 

Scoop.it starts off free. For additional functionality, you can upgrade to paid plans and save money by choosing to be billed annually.

What’s so great about it?

  • Smart calendar helps you guide your content plan and save you time
  • Advanced curation technology helps you source content instantly and easily
  • Auto-scheduler
  • Analytics

 

isebox

 

 

 

 

 

 

 

7. ISEBox

What is it? 

ISEBox is a multimedia (videos, images, etc.) content marketing platform for communications professionals – which means it helps companies put together cool easy-to-use PR toolkits.

How much does it cost? 

ISEBox has three package options with a fourth that allows for customization. The packages start at ISEBox Base for $300.00 per month, their most popular ISEBox Pro at $500.00 per month and ISEBox media center which is $700.00 per month which boasts a full-featured online multi-media newsroom. Each option has an excellent array of features, see more here.

What’s so great about it?

  • Allows you to leverage your multimedia content and increase an earned media coverage
  • Your own branded page that allows journalists to see your content and read your stories allowing them to quickly download your content and videos.
  • Full analytics that allows you to monitor who sees and downloads your content
  • Allows you to store and archive your content

 

sendsocialmedia

 

 

 

 

 

 

 

8. Send Social Media

What is it?

Social media management dashboard

How much does it cost?

Send social offers a free trial and has flexible pricing options starting with a Bronze package at $39 per month and maxes out with the ultimate package for $199.

What’s so great about it?

  • Social media management and monitoring
  • Social media engagement and social media post scheduling
  • Social media automation and analytics

 

audienti

 

 

 

 

 

 

 

9. Audienti

What is it?

Audienti is a software that marketers use to listen to digital conversations, identify specific audience members, and build new campaigns to reach them.

How much does it cost? 

It’s expensive, but they have a special low-cost program just for startups.

What’s so great about it?

  • Improved conversions with hyper-targeted, multi-channel, 1:1 marketing campaigns
  • Track brands, markets, customers, competition and more.
  • Take advantage of your competitor’s strategies to expand your market reach.
  • Content marketing
  • List automation
  • Social listening
  • Content inventory
  • Keyword research
  • SEO

 

Editor’s Note: The article is part of the blog series Grow Your Business brought to you by the marketing team at UniTel Voice, the virtual phone system priced and designed for startups and small business owners.

 

ebook cta

Greg Roth
Greg Roth Head of Marketing at UniTel Voice

Greg is the Editor of Startup Stockpile and the Head of Marketing at UniTel Voice, the virtual phone system designed for running your own business. Find out how UniTel Voice can help you stay connected and sound more professional by visiting unitelvoice.com.

Share