6 Email Marketing Alternatives to MailChimp
Greg Roth September 13, 2016

Mastering email marketing and implementing the right email tools should be a part of every startup’s growth strategy. Email marketing is extremely important at every stage of the sales funnel whether you’re building awareness, nurturing leads, onboarding users or supporting current customers. Using the right email marketing software can feed your funnel, reduce your churn and grow your business.

Here are the top email tools you need to up your growth game:

sendgrid

 

 

 

 

 

 

 

1. Send Grid

What is it?

Send Grid delivers transactional and marketing emails and is used by companies like Uber, Zip Recruiter and Spotify.

How much does it cost?

Send Grid offers a “try it for free” option and has packages starting at $9.95 for up to 40,000 emails, $19.95 for 100,000 emails. These two are listed under the essentials option. They also offer a Pro option that includes all of the essential features in addition to advanced features. These packages start at 100,000 starting at $79.95 and they max out at 700,000 for $99.95.

What’s so great about it?

  • Advanced campaign stats
  • Marketing email API integrations
  • Drag and drop template design and edit
  • HTML emails, easy list management, category segmentation
  • Subscription widget for your website
  • Developer friendly, if you’re not a developer they offer great email marketing features and best practices guide.
  • White Hat Sender Reputation
  • ISP feedback, encrypted delivery
  • Analytics
  • Send over 19 billion emails per month
  • Webinars
  • Up to 12,000 per month with free account
  • Expert assistance, live customer support
  • iPad and iPhone apps

 

moosend

 

 

 

 

 

 

 

2. Moosend

What is it?

Moosend allows you to design and send your email marketing campaigns and track the results from an easy-to-use web interface.

How much does it cost?

Moosend offers a free trial period (no credit card required), for up to 5000 subscribers packages start at $25.00 and maxes out at $2320.00 for up to 800,000.

What’s so great about it?

  • Unlimited email lists
  • Create sign-up forms for your website (no tech support)
  • Mobile friendly campaigns
  • Real time statistics
  • Real time campaign Tracking
  • Mobile App
  • Mailing list segmentation for better targeting
  • Automation
  • Advanced A/B split testing
  • Live chat support

 

goodbits

 

 

 

 

 

 

 

3. Goodbits

What is it?

GoodBits is a super easy to use newsletter platform with email marketing and content curation capabilities all rolled into on. I love it and use it for our own email newsletter.

How much does it cost?

It’s free to give it a try. If you want additional functionality or your list grows too big it’s around $20 per month. Totally worth it.

What’s so great about it?

  • Analytics
  • Snip content on the fly
  • Collect and curate content without browser extensions
  • Build newsletters with drag and drop feature
  • Automatically crop and save images to use later
  • Auto import content
  • Send content to the platform from your email
  • Use IFTTP to collect content from pocket
  • Send email campaigns with MailChimp, Campaign Monitor or Goodbits
  • Send via your landing page
  • Mobile and web responsive designs
  • Content based/email marketing platform allows you to engage with curated content

 

 

 

 

 

 

 

 

4. Mad Mimi

What is it?

Mad Mimi is a simple email marketing platform used by companies like Task Rabbit, Aol and Columbia. I’m a huge fan of Constant Contact and MailChimp, but if you’re looking for a simple, low-cost solution with amazing customer service – Mad Mimi is what you want.

How much does it cost?

Free trial (no credit card required) followed by a Basic Plan of 500 subscribers for $10 at normal speed. Pro is $42 for up to 10,000 subscribers at 2x’s the speed of the Basic Plan, and Silver is priced at $199.00 for up to 50,000 (at 3x’s the speed). Plans go up from there and it’s important to note that there is an email delivery speed differentiation with each plan.

What’s so great about it?

  • Social media integration
  • Web forms
  • Templates, themes
  • Live chat
  • Tracking and reporting
  • CRM integration
  • List management Features

 

kickofflabs

 

 

 

 

 

 

 

5. Kickofflabs

What is it?

KickoffLabs is a flexible landing page builder that you can set up yourself in minutes. It makes it easy to grow your email list and caprture leads using all kinds of landing pages, opt-in forms, and launch pages. You’ll even get a viral boost with built-in referral & email marketing.

How much does it cost?

Kickofflabs offers a free trial thereafter it’s $39.00 for up to 10,000 unique visitors and goes up in increments that max out at $149.00 for 150,000 unique visitors. If you need more they can arrange a custom plan for your company.

What’s so great about it?

You can choose from a growing library of over 60 amazing landing page templates – hand crafted and optimized for conversions:

  • Launch & Coming Soon
  • Referral Contests
  • Giveaways or Promotions
  • Lead Generation & Notification
  • Referral Generation Campaigns
  • Webinar Registrations
  • Mobile App Previews
  • Sales Pages
  • Simple Surveys
  • “Get Likes” Social Growth
  • Thank You Pages

 

mailmunch

 

 

 

 

 

 

 

6. MailMunch

What is it?

MailMunch captures leads from your website and converts visitors into life-long readers, email subscribers and customers. When you download our ebook, you’re using MailMunch :)

How much does it cost?

MailMunch has four plans from $0 per month all the way to $49 per month. All plans include unlimited forms but the paid plans have more features.

What’s so great about it?

  • MailMunch lets you create multiple type of opt-in forms so you don’t have to rely on one way of collecting leads. Their solution includes popups, embedded forms, top bars, slide boxes and more.
  • Their exit monitoring technology detects the exact moment when a visitors is about to leave. Immediately, a beautiful lightbox pops up asking the visitor to subscribe.
  • All popups are fully responsive and mobile optimized.

 

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Greg Roth Marketing Strategist

Greg is the marketing strategist at UniTel Voice, the virtual phone system designed for running your own business. Find out how UniTel Voice can help you stay connected and sound more professional by visiting unitelvoice.com.